Nutcracker Agency

Greater London, United Kingdom

Where strategy meets creativity and digital expertise

Founded: 2014 | Founder & CEO: Jenny Knighting | Locations: Ipswich and London Nutcracker is a B2B marketing agency specialising in content marketing and strategy for SaaS companies, professional services, and manufacturers. The agency was founded when Jenny Knighting got tired of watching agencies waste client money on marketing that looked busy but didn't drive revenue. What makes us different: Their philosophy centres on "business to people" not "business to business." They challenge conventional B2B marketing wisdom, particularly the assumption that buyers are purely rational. They call out the 95/5 rule (only 5% of your market is ready to buy right now) and build strategies around long-term relationship building rather than chasing immediate conversions. Known for saying what other agencies won't: "92% of B2B budgets wasted on 5% of buyers." They become part of client teams, not just vendors, bridging the gap between sales and marketing departments that kills pipeline in most companies. Services: Marketing strategy, content, social media, design, lead generation, PR (particularly strong in tech/data/manufacturing), and digital marketing. Their nx³ Connected Marketing Strategy delivers integrated campaigns with measurable results (750% ROAS, 1,500% sales increases). Who we serve: Ambitious mid-market B2B businesses, tech startups scaling up, companies with complex sales cycles, and businesses stuck in "feast and famine" marketing. Strong focus on East Anglia, Ipswich, and London. Awards: Great Place To Work® UK Certified (100% employee satisfaction), Sunday Times Best Places to Work, TechRound Top Tech & Startup PR Company, Influential Women in Business Award 2024 (Jenny Knighting). Culture: "People first" business model. Team of 13+ called "Nuts" or "Nutcrackers." Contact: hello@nutcrackeragency.com | 0203 941 0305 | nutcrackeragency.com

20 people in their team

Speaks English

Sortlist member since 2025

Founded in 2014

4 awards conferred

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Services

17 services offered by Nutcracker Agency

Description
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Skills in Digital Strategy (12)
Online MarketingInbound MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital ConsultingDigital Marketing StrategyGamification StrategyTraffic AcquisitionDigital Process Automation+2
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Description
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Skills in Advertising (13)
Social AdvertisingAdvertising CampaignDisplay MarketingFull-ServiceBusiness AdvertisingWeb AdvertisingIn-Game AdvertisingB2B AdvertisingSmall Business AdvertisingDirect Advertising+3
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Description
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Skills in Content Strategy (7)
StorytellingShareable ContentSocial Content StrategyBlogging StrategyContent AdvertisingTarget Audience DefinitionSpecification Writing
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Skills in Email Marketing (16)
RemarketingEmailingNewsletterEmail CopywritingOutbound MailingDirect MailingEmail Marketing CampaignEmail Marketing AutomationOpt In EmailSms Marketing+6
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Skills in E-commerce (25)
Google ShoppingEcommerce AnalyticsEcommerceWebshop DevelopmentEcommerce WebsiteRevenue TrackingOnline storeShopify MarketingE-Commerce HostingElectronic commerce+15
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Skills in Corporate Communication (4)
Corporate PublishingInternal CommunicationPublic AffairsCrisis communication
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Skills in Social Media (10)
Social Media MarketingSocial Media ManagementSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media Follower ManagementSocial Media MonitoringSocial Media PlanningSocial Media Video ProductionSocial Media Consulting
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Skills in SEO (29)
Search Engine OptimizationLocal SEOLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEO+19
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Skills in Online Advertising (9)
RetargetingDigital AdvertisingPerformance MarketingSearch Engine AdvertisingPaid MediaEmail AdvertisingSEO AdvertisingSocial Media AdvertisingBlog Advertising
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Skills in Marketing (11)
Reputation ManagementMarketing StrategyMarketing AutomationB2B MarketingMultichannel MarketingMarketing ConsultingRecruitment MarketingMarketing AnalyticsMarketing ServicesMarketing Mix Optimization+1
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Team

20 members in Nutcracker Agency's team

StoryJenny Knighting founded Nutcracker in 2014 after watching B2B agencies waste client money on marketing that looked busy but didn't drive revenue. She built an agency that challenges conventional wisdom, calls out industry BS, and treats marketing like a growth engine, not a cost centre.

Awards

Nutcracker Agency was awarded 4 times

Influential Women in Business Award 20242024-11-01

TechRound Top Tech & Startup PR Company2024-10-01

Sunday Times Best Places to Work2023-11-01https://www.glassdoor.co.uk/Overview/Working-at-Nutcracker-Agency-EI_IE5181278.11,28.html

Great Place To Work® UK Certification2023-11-01

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Contact

Contact details of Nutcracker Agency

Details

HeadquarterCedar Road, Sutton, UK
Franciscan House, Princes Street, Ipswich, UK