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Numu

Madrid, Spain
Make every creator’s influence count
Introduction Numu is the first mobile content tool that automates paid and gift campaigns on social media end to end. Born in Madrid in 2018, Numu’s platform is designed to make influence measurable and rewardable by connecting brands and organizations with a diverse range of content creators. The company emphasizes efficiency, fairness and simplicity in turning online impact into tangible value. Core services & expertise Numu automates the full lifecycle of social media content campaigns. Its mobile-first platform handles campaign orchestration — from matching creators to opportunities, through campaign delivery, to settlement — for both paid and gift-based collaborations. At its heart is a unique algorithm that evaluates online influence and helps ensure that creators of all sizes can participate and be compensated for the content they produce. Approach & methodology Numu combines automation with an algorithmic approach to fairness and reach. By standardizing campaign workflows and automating repetitive tasks, the platform reduces administrative friction for brands while enabling creators to focus on quality content. The algorithmic matching prioritizes relevance and impact, making it easier to scale campaigns without losing precision or transparency. Value proposition & differentiators Numu’s main differentiators lie in its mobile-first design, end-to-end automation, and its commitment to recognizing influence across the spectrum. The platform does not only streamline paid activations but also supports gift campaigns, broadening the ways creators can be rewarded. This combination allows organizations to run efficient campaigns and creators to receive something meaningful in exchange for the content they craft. Conclusion Numu positions itself as a practical bridge between online impact and tangible rewards. By automating campaign workflows and applying a thoughtful algorithm to influence, Numu helps brands scale social content initiatives while ensuring creators of all sizes are visible and valued. For organizations seeking an efficient, equitable way to run social media activations, Numu offers a purpose-built solution.
31 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2018
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  • Description
    We automate end-to-end influencer campaigns — paid or gift — using our mobile-first platform and fairness algorithm to match creators, scale reach, and ensure transparent compensation.
    Skills in Influencer Marketing (4)
    Social Media InfluencerInfluencer StrategyInfluencer Content ProductionInfluencer Campaign Monitoring

    Learn more about Influencer Marketing

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Team

31 members in Numu's team

StoryWe started Numu because we saw a simple truth: great content is created by people who deserve fair value for their influence. Founded in Madrid in 2018, we built the first mobile content tool that automates paid and gift campaigns on social media from end to end. Early on we wrestled with how to make small creators visible and rewardable at scale; that challenge became our algorithm. Today we’re proud that our platform connects online impact with content creators and enables meaningful exchanges — creators receive something in return for the extremely valuable content they craft, and brands reach real influence efficiently. We keep iterating because we believe everyone’s influence should count.
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  • Headquarter15 Calle de Domingo Párraga, 28021 Madrid, España