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Farvero

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Barcelona, Spain
Turning paid ads into profitable growth.
Your ads are running. But can you say, with confidence, what every euro actually earns? Farvero is a founder-led performance marketing consultancy for consumer businesses: eCommerce, marketplaces, apps and services. We turn paid advertising into profit, and fix the tracking underneath so the numbers finally match reality. Most agencies stop at the campaign. We go a layer deeper, into the data where budget quietly leaks, because you cannot scale what you cannot measure. How we work: Measurement first. GA4, GTM, server-side tracking and CRM, wired so every conversion is captured. Built in your accounts, so it stays yours. Paid media that pays. Google, Meta, TikTok and Microsoft, optimized for revenue and real leads, not vanity metrics. Live reporting. Real-time dashboards and full data ownership. No black boxes, no vendor lock-in. Senior and hands-on. You work directly with the people doing the work, never a rotating cast of juniors. The receipts: ROAS +34% and CPA −80% on a new channel at GetYourGuide, and an ML bidding system that cut cost 54% and lifted ROAS 81%. Built by an operator who ran multi-million-euro budgets in-house before founding Farvero. Remote-first from Barcelona, working with consumer brands across Europe. We take on a small number of clients at a time, from 5.000€/mo in media. If that is you, let's talk.
2 people in their team
Speaks English, German, Spanish, Russian
3 projects in their portfolio
Sortlist member since 2026
Founded in 2026
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Services

5 services offered by Farvero

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  • Description
    Most agencies stop at the campaign level. We go a layer deeper, into the tracking and data where budget quietly leaks. Currently, 20-40% of your conversions likely never reach Google or Meta. Consequently, Smart Bidding optimizes toward the wrong people with your money. We rebuild the measurement foundation with: We use GA4, GTM, server-side tracking, and CRM in your own accounts so that the data remains yours and nothing breaks if we part ways. The first honest step is a fixed-price Growth & Tracking Audit for 1,500€: We show you exactly where your numbers stand and provide a prioritized plan that you can implement with or without us.
    Skills in Web analytics/Big data (7)
    Web AnalyticsWeb Analytics/Big dataData AnalyticsBig Data Analytics ConsultingAnalyticsWeb analyticsGoogle Analytics Consulting
    Works in Web analytics/Big data (2)
    One partner, the whole marketing operation, for a Swiss marketplace - Web analytics/Big data
    New acquisition channel, integrated into enterprise-grade tracking - Web analytics/Big data
    Clients in Web analytics/Big data (2)
    LieslPets | national
    GetYourGuideTravel & Leisure | international
    Learn more about Web analytics/Big data
  • Description
    Most ad budgets leak because the tracking wasn't fixed first. We start there. First, we set KPIs that align with your margin, such as CPA, CAC, ROAS, and LTV. Then, we clean the underlying data and run Google, Meta, TikTok, and Microsoft. The channel mix is determined by where your customers are. You get live dashboards, full ownership of every account, and a senior partner doing the work, not a rotating cast of juniors. There are no black boxes. A positive ROI is typically achieved within four to eight weeks. We only take on consumer businesses with a minimum media budget of 5,000€/month. Our team was built by an operator who managed multi-million-euro budgets at GetYourGuide.
    Skills in Advertising (5)
    MarketingDisplay MarketingAdvertising & MarketingDigital Media MarketingDigital Marketing
    Works in Advertising (2)
    One partner, the whole marketing operation, for a Swiss marketplace - Advertising
    New acquisition channel, integrated into enterprise-grade tracking - Advertising
    Clients in Advertising (2)
    LieslPets | national
    GetYourGuideTravel & Leisure | international
    Learn more about Advertising
  • Description
    Full-funnel performance for consumer startups and scaleups, built by people who have sat in your seat in-house. We align channels, tracking, and creative with one set of business KPIs. Then, we run test-learn-scale sprints: doubling down on what pays and cutting what does not. This is our Performance Sprint: a complete setup plus three months of hands-on optimization. Most clients see positive ROI within four to eight weeks. If you believe that clean data should come before increased spending, we will get along well. There is no lock-in, and everything is built in your accounts.
    Skills in Growth Marketing (5)
    Growth MarketingProduct GrowthProduct MarketingPerformance MarketingMarketing Mix Optimization
    Works in Growth Marketing (2)
    Custom machine-learning bidding replaces a rule-based script - Growth Marketing
    One partner, the whole marketing operation, for a Swiss marketplace - Growth Marketing
    Clients in Growth Marketing (2)
    GetYourGuideTravel & Leisure | international
    LieslPets | national
    Learn more about Growth Marketing
  • Description
    Our work is at its sharpest with Google Ads. Recent results: +178%, and CPA −80% with ROAS +34% on a new channel at GetYourGuide. Our method involves rebuilding account structure based on real buying intent and integrating value-based bidding into your CRM so the algorithm optimizes toward profit, not clicks. Then, we scale what pays. Search, Shopping, Performance Max, and YouTube. Every conversion is traceable, and every dashboard is yours.
    Skills in Online Advertising (8)
    AdwordsGoogle AdwordsOnline AdvertisingOnline Display AdvertisingDisplay MarketingOnline MarketingDigital AdvertisingDisplay Ads
    Work in Online Advertising (1)
    New acquisition channel, integrated into enterprise-grade tracking - Online Advertising
    Client in Online Advertising (1)
    GetYourGuideTravel & Leisure | international
    Learn more about Online Advertising
  • Description
    Paid social that performs: Run Meta (Facebook and Instagram) and TikTok campaigns for revenue and real leads, not follower counts. We handle performance creative strategy, audience and campaign structure, and server-side and CAPI tracking, ensuring that conversions survive iOS and ad blockers. We also perform daily optimization against your unit economics. One honest note: We focus on paid acquisition and performance creative, not organic community management. If that's what you need, we're not the right team for you.
    Skills in Social Media (6)
    Social mediaSocial MediaSocial Media MarketingSocial Media AnalysisSocial Media CampaignSocial Media Campaign
    Work in Social Media (1)
    One partner, the whole marketing operation, for a Swiss marketplace - Social Media
    Client in Social Media (1)
    LieslPets | national
    Learn more about Social Media
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Details

  • HeadquarterCarrer de Lepant, 270, Barcelona, Spain