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Solid Interior´s Corporate website designApril 2017
Solid Interior´s Corporate website design
Solid Interior is a collaboration project of TheLabSaigon and Nilead. In this project, Nilead took the position of the web technical service provider to implement the new website interface of Solid Interior:
- We collaborated with TheLabSaigon design team to turns the still design into a working website.
- We helped TheLabSaigon and Solid's team to work out improvements on the design using our web design experience.
- Nilead team provided technical training and documents for Solid Interior team to manage their website.
We started Solid Interior's project by analyzing the designs created by TheLabSaigon team and researching their current website (at the time). We kicked off the project by meeting the client to learn more about their requirements and goals for the website and presenting our thoughts and suggestions for the design. Before actually doing any coding, we made sure to cover all the design details and worked with the client and the design team to fix all possible issues that can hinder the users' experience while navigating the website.
REVAMPING SOLID'S ONLINE PRESENCE
The design of Solid Interior was done mainly by our partner, TheLabSaigon. After receiving all the design and guidelines from the creative team, Nilead team collaborated with the design team and the client to improve the design making it responsive and user-friendly, creating a general website style that complies with the brand guidelines.
Solid Interior´s website was designed based on a 12 columns grid layout, that allows a more flexible element arrangement. Also, based on this structure the developers and designers can create a more accurate and compelling responsive version of the site for the mobile devices, enhancing the user experience.
SHOWCASING SOLID PROJECTS
One of the main goals for Solid Interior´s website was to showcase the projects and clients they have worked with, allowing the user to see their creativity, experience, and high-end delivery for each project. Based on that we create a portfolio section with a gallery function for each project, where they can upload as many media contents to demonstrate their work. Besides watching the media content and the technical information of the projects, the users can share the projects they like through embedded social media on the page.
DESIGNED FOR EASY NAVIGATION
For the main navigation bar, we created a simple drop down menu in each section, showing to the user the different subpages. With this, we avoid saturating the navigation flow and confuse the user, also allow Solid Interior´s management team to add more subpages in each section without worrying about breaking the design. The scope and type of projects that Solid works with are very wide, for this reason, we implemented an intuitive and fast sub navigation system in different sections of Solid´s website, making easier for the user to navigate through the pages and subpages within the site.
SOLID’S STYLE AND PHILOSOPHY
Promoting and selling the company values was one of the main goals of Solid with this website project. In addition to creating a page with the different projects and clients related to Solid Interior, we develop different sections that explain the Solid´s values and philosophy, the capacities of the company, its work process as well as its members.
Another purpose of Solid project was to showcase not only their new up-to-date brand identity but also their new mindset and work philosophy. Using the company timeline page Solid shows their history, main projects, achievement and growth from the beginning to the present day. Solid allows the users, potential customers, and partners to see their capability and maturity as an architectural and interior design company.
A MORE HUMAN COMPANY
Solid Interior in addition to being an architectural and interior design company, a business, is also a place formed by people with different backgrounds and personalities. These real persons are the responsible for generating ideas, drawing strategies and implementing the best methods to complete each project. Showcasing not only the working process within the company but also the moments of entertainment and social works outside of work as normal individuals gives the visitors a different image of the Solid team.
DESIGNED AND DEVELOPED FOR MULTIPLE DEVICES
We conceptually redesigned and upgraded Solid Interior’s website to enhance all types of mobile devices. By adapting the aesthetic and functionality of the desktop version of the site and making it fully responsive through a custom made design and enhanced user experience, we align Solid with the risen demands of the region´s consumers.
Check the complete version of Solid Interior's case study
116´s Portfolio website designApril 2017
116´s Portfolio website design
OneOneSix (116) is a collaboration project of TheLabSaigon and Nilead. In this project, Nilead took the position of the web technical service provider to implement the new website interface of OneOneSix:
- We collaborated with TheLabSaigon design team to turns the still design into a working website.
- We helped TheLabSaigon and 116's team to work out improvements on the design using our web design experience.
- Nilead team provides technical training and documents for OneOneSix team to manage their website.
Nilead's objective was to create an outstanding website based in the original design provided by TheLabSaigon to elevate 116's brand, showcase their philosophy and hard work through their versatile portfolio. The website also serves the purpose of a communication portal aiming to attract potential customers and partners, and generate new leads.
To accomplish this: we focus on creating a flexible layout with an easy and intuitive management system that allows 116 to showcase multiple gallery sections with their projects in a minimalist style. At the same time, the website should be easy to navigate and work for all the major devices with special focus on mobile devices.
SINGLE PAGE LOADING EFFECT
Based on the client's need to edit and upload new content (images and videos) regularly to the gallery sections on the website without breaking the layout, we created a block design system. Depend on the number of blocks in the design, the blocks size and position can be adapted to fit the layout design automatically. This flexible block design system and Nilead's CMS empowers 116’s management team to update content in an easier and efficient way.
We implemented a sub navigation system that is only displayed under specific sections when necessary to avoid cluttering the navigation system. Throughout the design and improved UI/UX, we never lost sight of the end goal: The user, after seeing the portfolio, should be able to contact 116 for their services in an easy and fast way. To remove all complication and distractions we placed a call to action button on the navigation bar, allowing the user to contact 116's team with a simple two clicks process.
Today’s users can access online information from diverse devices, and they expect the mobile experience when navigating a website to be as good as in a desktop computer. The responsive designs for 116’s website aren’t just scaled down version of the desktop design; they are designed and developed deliberately and uniquely, with an absolute focus on every element. We adapted the responsive functionality and overall design aesthetic of the site in order to improve the user experience on the website and meet their expectations on usability and load times. We have run various tests to ensure best user experience on these devices and made many changes along the way using real users' feedbacks. While it's impossible to run tests on all mobile devices, we picked the most common Android, iOS, Windows phones to run test ensuring better compatibility.
Check the complete version of Oneonesix's case study
Pharmascience's website designApril 2017
Pharmascience's website design
We partner with Pharmascience to create a public-facing website focusing on their Vietnam based operations. The main goal was to promote and sell the company values, from their background story, quality standards, philosophy to their diverse pharmaceutical products; targeting the patients and healthcare professionals in Vietnam.
- Based on Nilead experience and knowledge of the Vietnamese culture and target audience, we design and develop a website for the Vietnamese branch of Pharmascience Inc., following the brand identity and guidelines provided by the headquarters in Canada.
- Nilead team provided technical training and documents for Pharmascience's team to manage their website.
Pharmascience needed a multi-language and responsive website based on its already established brand identity, but at the same the new website time should stand out by itself and could engage with Vietnamese users. To achieve this, we focused on designing an engaging, informative, and easy to use the website for visitors and invested parties seeking information on Vietnamese-based services offered by Pharmascience Inc.
BUILDING THE WEBSITE
Our work from the design perspective was to connect their aesthetic vision and standards with Vietnam’s users. Pharmascience is already an established company with a strong graphic image, we design everything based on their branding guidelines. Because of the language barrier we have to modify some of the elements of the brand identity to be compatible with the Vietnamese culture, always with the supervision and authorization of Pharmascience’s marketing team, we know how important is to maintain the integrity of the brand identity.
Pharmascience´s website was designed with 12 columns grid layout as a base, this allows a more flexible element arrangement in the design. With this flexible structure, the developers and designer can build a more fluid and detailed responsive version of the desktop version of the site for all major mobile devices.
SOCIAL MEDIA PRESENCE
One of the main goals of Pharmascience was to engage the Vietnamese users, promote and sell the company values. On the basis that 30% of the Vietnamese population are active social media users, we focus in to establish a connection with the site and Pharmascience social media channels. By including Social Media feeds on the website, the user will be able to check on real-time every Pharmascience’s posts without having to leave the website. We integrate different sections of the website with the most popular social media platform in Vietnam, that way the user will be able to share the content on the site, increasing the brand awareness, traffic and leads for the business.
ALL ABOUT INFORMATION
Based on the main target audience of the site were the healthcare professionals and the need of Pharmascience to promote their products, we developed a product section with every medication commercialized in Vietnam by Pharmascience. In this section, the users can check the properties, treatment usages, category, selling format and general prescription information of every product.
Besides selling their products, Pharmascience website has a purpose of promoting the company values. Creating a news page will help then to communicate their philosophy and standards, at the same time they will publish information about the latest discoveries in the health and pharmaceutical community, and diﬀerent subjects regarding Canadian society that are in the best interest of their target audience. With this Pharmascience aims to become a reliable, easy and fast source of information for their users.
DESIGNED FOR TOUCH DEVICES
With the number of smartphones approaching almost 40% of the population of Vietnam, the cheap data plans and the nearly coming 4G, Vietnamese users tend to navigate the internet more through their mobile devices than regular desktop computers. With this in mind, we designed and developed every element of Pharmascience´s website thinking of the mobile user experience. We custom designed the responsive version of the website featuring touch gestures that match the user experience, improving the navigation of the site.
EASY ACCESS TO INFORMATION
The website was designed and developed mainly for doctors who use or may want to use Pharmascience products. These doctors are mostly 40+ year old and thus would prefer a simple, straight forward navigation system. We worked with Pharmascience team to keep the menu as easy and simple as possible while still trying to provide all the necessary information for the users. Having in mind the wide range and amount of content that Pharmascience provides on their website, we designed a search function that elevates the user experience on the site.With a simpliﬁed and friendly responsive design, we let the user search the diﬀerent types of content within the site in the least possible amount of clicks.
Check the complete version of Pharmascience's case study
Yen Thanh Brand Identity and Ecommerce Web DesignApril 2017
Yen Thanh Brand Identity and Ecommerce Web Design
Yen Thanh is an On-Going project, we plan to launch in the first semester of 2017. We have the task to create the brand identity, product packaging and the digital marketing campaign for this brand. The main goal of this project is to promote and sell this new brand, their company values, philosophy and the quality standards of their products; targeting several spheres of the Vietnamese population through Yen Thanh's new brand identity, products, and e-commerce website.
- Create a brand identity that represents all the values of Yen Thanh.
- Design all the stationary and packaging of Yen Thanh´s products.
- Nilead team will design and develop an e-commerce website for Yen Thanh, following the brand identity and guidelines previously designed.
- Nilead team will provide technical training and documents for Pharmascience's team to manage their website.
The vision when creating Yen Thanh's brand identity was to design a new, strong, effective identity that appeals to customers in the Vietnamese market, at the same time showcase the product's benefits and outstanding quality. To stand out Yen Thanh brand from the rest of the competition brands, was to get a more modern approach, using a simple and minimalistic design with a clean, yet bold typography.
With Yen Thanh, we’re in the process of developing the packaging and their website. We focus on a clean design based on the brand guidelines created by our design team after finishing the brand identity design. Our current goal is to create products and a website that represents Yen Thanh´s core values: food hygiene, difference, and ethic farming; at the same with an instructive approach to the health and nutritious properties of the edible bird's nest.
Packaging: Yen Thanh´s products are being designed based on the guidelines previously created by Nilead´s design team during the brand identity process. We are creating these products with a simple and minimal style, but at the same time, we need to communicate to the consumer: the ethical harvesting, food hygiene, and the difference that Yen Thanh represents in comparison with other brands in the same industry.
Website: Yen Thanh website is been design based on a 12 columns grid layout, that allows a more flexible element arrangement. Also, based on this structure the developers and designers can create a more accurate and compelling responsive version of the site for the mobile devices, enhancing the user experience.
Check more information of Yen Thanh's on-going project:
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