Nicho Marketing

Bogotá, Colombia

Marketing and growth agency in Colombia for B2B and B2C companies.

Nicho Marketing is a marketing and growth agency based in Bogotá that works with companies across Colombia and clients in Panama, Spain and the United States. Since 2010 it has worked with more than 50 companies and managed more than COP 8,000 million in ad spend. It is led by Germán Mora, growth strategist and specialist in paid media and sales management. Its team of 18 people brings strategists, designers, web developers, paid media specialists, content creators and video production together, covering the full customer journey: acquisition, conversion and retention. Services: - 360 marketing strategy: research, buyer personas, customer journey, content plan and KPIs. - Paid media: Google Ads, Meta Ads, LinkedIn Ads and programmatic. - Web development with SEO: websites, landing pages and automations with CRM integrations. - Design and branding: visual identity, naming and brand guidelines. - Sales enablement: sales training, scripts and CRM. - Video and photo production: corporate video, product photography and social content. Sectors: law, accounting and audit firms, healthcare, real estate, restaurants, ecommerce and education. Clients: LIMEQ, HUB Legal, HUB Accountants, HUB Academy, Cañón Asociados, Cañón y Cañón Auditores, La Vieja Antioquia, El Guapo, Bizzen and Technoahorro. Every project starts with business KPIs (leads, cost per lead, conversion and sales) and weekly reporting. Final pricing depends on scope. Published minimums cover agency fees; media spend is billed separately.

18 people in their team

Speaks Spanish, English

6 projects in their portfolio

Works remotely across the globe

Sortlist member since 2026

Founded in 2010

5/5

(1 review)

Services

13 services offered by Nicho Marketing

Description
No description provided for this service.
Learn more about Corporate Communication
Description
Diagnóstico, investigación de mercado y competencia, buyer persona, mapa del customer journey por etapa (TOFU, MOFU, BOFU), plan de contenidos y KPIs. Ejecución con el equipo de la agencia.
Skills in Marketing (2)
MarketingMarketing Analytics
Learn more about Marketing
Description
Campañas en Google Ads (Search, Display, Shopping, YouTube), Meta Ads, LinkedIn Ads para B2B y programática. Optimización diaria, pruebas A/B, remarketing y dashboards de costo por lead y ROI.
Skills in Online Advertising (2)
Online AdvertisingGoogle Advertising
Works in Online Advertising (4)
Clients in Online Advertising (4)
BizzenE-commerce
La Vieja AntioquiaRestaurants
Cañón y Cañón AuditoresAccounting
HUB Legal y HUB AccountantsLegal Services
Learn more about Online Advertising
Description
Sitios web, landing pages y automatizaciones llave en mano en WordPress, Webflow o desarrollo a medida. Incluye redacción de contenidos SEO, SEO técnico, velocidad e integraciones con CRM, email marketing y analítica.
Skills in Website Creation (2)
Website CreationWeb Design
Works in Website Creation (2)
Clients in Website Creation (2)
HUB AcademyEducation
LIMEQ Unidad Médica EspecializadaHospitals & Healthcare
Learn more about Website Creation
Description
Identidad visual, naming cuando aplica, manual de marca, papelería, presentaciones corporativas y adaptación para campañas.
Skills in Branding & Positioning (2)
Branding & PositioningBranding
Works in Branding & Positioning (3)
Clients in Branding & Positioning (3)
HUB AcademyEducation
Cañón y Cañón AuditoresAccounting
HUB Legal y HUB AccountantsLegal Services
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in SEO (2)
Google SEOSEO
Works in SEO (2)
Clients in SEO (2)
HUB Legal y HUB AccountantsLegal Services
LIMEQ Unidad Médica EspecializadaHospitals & Healthcare
Learn more about SEO
Description
Videos institucionales y testimoniales, video de producto, fotografía para ecommerce y catálogos, reels y stories, postproducción con Adobe Premiere, After Effects, Photoshop y Lightroom.
Skills in Video Production (2)
Video ShootingVideo Production
Learn more about Video Production
Description
Capacitación del equipo de ventas, monitoreo de llamadas, correos y reuniones, guiones de venta, implementación de CRM e insights del equipo comercial para ajustar campañas.
Skills in Growth Marketing (2)
Growth MarketingPerformance Marketing
Learn more about Growth Marketing
Description
No description provided for this service.
Works in Content Strategy (2)
Clients in Content Strategy (2)
La Vieja AntioquiaRestaurants
LIMEQ Unidad Médica EspecializadaHospitals & Healthcare
Learn more about Content Strategy
Description
No description provided for this service.
Works in Email Marketing (3)
Clients in Email Marketing (3)
BizzenE-commerce
HUB AcademyEducation
HUB Legal y HUB AccountantsLegal Services
Learn more about Email Marketing

Reviews

1 review for Nicho Marketing

5/5

(1 reviews)

Alicia PeláezSocia at Restaurante El Guapo

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Nicho está con nosotros desde el principio del restaurante y ya llevamos varios años trabajando juntos. Cuando crecimos y evolucionamos, nos hicieron todo el rebranding y la filosofía de la marca. Hoy nos llevan la estrategia, la pauta en Meta y el posicionamiento orgánico en Google, además del diseño, y nos acompañan en las decisiones clave del negocio. Nosotros pensamos las actividades del restaurante y ellos nos apoyan con la estrategia, la comunicación y el marketing.

What did you enjoy the most during your collaboration?Entienden cómo hablamos y cómo es el restaurante. Han sido importantes en nuestro crecimiento desde el inicio. La atención es muy buena, están muy pendientes y son efectivos.

Alicia Peláez recommends this agency

ServiceDigital Strategy

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Contact

Contact details of Nicho Marketing

Details

HeadquarterCarrera 48 #98 - 30, Bogotá, Colombia