Mediapost Group
Multichannel relational marketing: connecting customers with purpose
Identity
Mediapost Group is a leading Spanish company in relational marketing services based in Madrid. Its proposal focuses on offering a complete range of multichannel solutions that allow capturing new customers, retaining existing ones, and adding value to its clients' product and service offerings. Since its inception in 2008, the company has been committed to centralizing campaign management to simplify processes and maximize efficiency.
Services and Specializations
Mediapost Group offers specific and complementary services: direct marketing, telemarketing, mailings, mobile marketing, promotions, leaflet distribution, loyalty club management, and online store creation and management. Additionally, it incorporates advanced Geographic Information Systems (GIS) and makes numerous databases segmented by multiple variables available to facilitate precise, results-oriented planning.
Approach and Methodology
The company works under a multichannel and centralized approach: it coordinates the different points of contact to offer coherent and measurable campaigns. Its use of GIS and segmented databases allows for precise targeting of the intended audience and the design of actions adapted to each segment. This pragmatic approach turns data into operational decisions and campaigns with a higher probability of success.
Differentiators
Mediapost Group distinguishes itself by combining technical tools (GIS, segmented databases) with a comprehensive channel offering, which allows clients to outsource the entire execution of their campaigns with a single provider. Furthermore, the company emphasizes its social and environmental commitment: initiatives such as Gente Imprescindible, Mi Planeta and Mediapost te escucha reflect its commitment to positive impact on people and the community.
Closing
With a results-oriented and socially responsible proposal, Mediapost Group positions itself as an ally for brands seeking multichannel, data-driven management committed to society and the planet. For companies wishing to centralize their campaigns and improve their connection with the target audience, Mediapost offers experience, tools, and a human approach. No review yetBe the first to write one
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Services
5 services offered by Mediapost Group
Description Ofrecemos campañas publicitarias multicanal centralizadas, combinando medios digitales y buzoneo apoyadas en GIS y bases segmentadas para maximizar captación y fidelización.Skills in Advertising (3) Corporate AdvertisingDigital Media AdvertisingPostcard Advertising
Learn more about AdvertisingDescription Diseñamos estrategias digitales multicanal y centralizadas que usan GIS y bases segmentadas para alinear canales, medir resultados y maximizar retorno de la inversión.Skills in Digital Strategy (2) Digital Media MarketingDigital Marketing
Learn more about Digital StrategyDescription Gestionamos acciones de marketing directo, mailings y buzoneo, centralizadas y segmentadas por GIS para captar clientes y aumentar la retención con enfoque medible.Skills in Marketing (1) Postcard Marketing
Learn more about MarketingDescription Planificamos y gestionamos compra de medios multicanal integrando GIS y segmentación de bases para optimizar cobertura, impacto y eficiencia del presupuesto.Skills in Media Planning (1) Media Marketing
Learn more about Media PlanningDescription Desarrollamos campañas de publicidad online integradas con acciones offline, usando segmentación avanzada y GIS para mejorar conversión y medir atribución multicanal.Skills in Online Advertising (1) Social Media Advertising
Learn more about Online Advertising
Team
246 members in Mediapost Group's team
StorySomos Mediapost Group y desde 2008, en Madrid, hemos convertido la pasión por el marketing relacional en una forma concreta de ayudar a empresas a crecer. Empezamos con la convicción de que centralizar las campañas en un único proveedor facilita resultados medibles y coherentes: marketing directo, telemarketing, mailings, mobile marketing, promociones, buzoneo, clubes de fidelización y tiendas online. Nos emociona ver cómo nuestras soluciones multicanal, apoyadas en sistemas GIS y bases de datos segmentadas, acercan marcas a su público objetivo. Además, trabajamos con la responsabilidad de una empresa comprometida: proyectos como Gente Imprescindible, Mi Planeta y Mediapost te escucha forman parte de nuestra identidad y nos recuerdan que el impacto social y medioambiental importa tanto como los resultados comerciales.
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Contact
Contact details of Mediapost Group
Details
- Headquarter33 Calle del Hierro, 28045 Madrid, España