Marketing Automation Specialist (MAS)
The bridge between your marketing and your sales: I build and automate it.
Marketing Automation Specialist accompanies companies, agencies, SaaS, and e-commerce businesses in structuring, digitizing, and automating their marketing and commercial processes. My approach covers the entire performance cycle: definition of ICP and personas, sales process analysis, customer journey construction, content strategy, automation tool selection, technical implementation, team training, and continuous optimization. With over 15 years of experience and as an official Leadfox partner in Tunisia, I help organizations transform scattered marketing into a clear, fluid, and results-oriented system. My mission: to create simple, effective, and profitable marketing systems that work continuously, even when you are not working. 5 people in their team
Speaks Arabic, English, French
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2025
Founded in 2020
5/5
Services
1 service offered by Marketing Automation Specialist (MAS)
Description Marketing Automation Specialist accompagne les entreprises dans la digitalisation, l’automatisation et l’optimisation de leur marketing et de leur processus commercial. J’interviens sur l’ensemble de la chaîne de valeur, depuis la définition de la stratégie jusqu’à l’implémentation opérationnelle et le suivi des performances. Mon périmètre d’intervention : • Workshops stratégiques pour définir l’ICP (Ideal Customer Profile) et les personas • Analyse du processus commercial pour identifier les frictions, digitaliser les étapes clés et construire des parcours fluides • Élaboration du Customer Journey, mapping des points de contact et des contenus à créer • Définition de la stratégie de contenu alignée sur les étapes de conversion • Sélection de l’outil marketing automation adapté (MAS est le partenaire officiel de Leadfox et ses ressources sont certifiés Hubspot) • Implémentation complète : tunnels marketing et sales, workflows, scénarios d’automatisation • Formation et coaching des équipes pour assurer la prise en main et l’autonomie interne • Suivi de la performance via le CRM choisi : dashboards, reporting, optimisation continue • Amélioration des conversions via l’analyse des données et l’ajustement des campagnes Mon rôle est de vous aider à structurer un système marketing et commercial cohérent, mesurable et scalable. Ma mission est de créer des systèmes marketing automatisés rentables qui travaillent en continu, même quand vous ne travaillez pas.Skills in Email Marketing (12) Email CopywritingMarketing StrategyOutbound MailingSales TrainingEmail Marketing AutomationEmail Marketing CampaignNewsletterSales MarketingMarketing Automation ConsultingEmail Template Design+2Work in Email Marketing (1) Client in Email Marketing (1) Minerva TrainingEducation | national
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Team
5 members in Marketing Automation Specialist (MAS)'s team
Reviews
1 review for Marketing Automation Specialist (MAS)
5/5
(1 reviews)
HG
Hichem GuesmiFounder & CEO at Minerva Training
SectorEducation
Team11 - 50
What was the objective behind your collaboration?The goal was to deliver timely, tailored messages that strengthen engagement and support higher conversion in the professional training market.
What did you enjoy the most during your collaboration?We especially appreciated Yosra Hmida’s personal touch — her exceptional listening skills and her ability to adapt the service precisely to Minerva’s needs. Her guidance made the entire marketing automation experience smoother, clearer, and perfectly aligned with our B2B goals.
Hichem Guesmi recommends this agency
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Contact
Contact details of Marketing Automation Specialist (MAS)
Details
- HeadquarterRoute périphérique Nabeul - Hammamet, Mrezga, Hammamet, Tunisie