MAD Kings (+ 3 reviews) | Sortlist
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MAD Kings

Auderghem, Belgium
At MAD Kings, we drive growth by truly understanding your target users psychological triggers , leverage those triggers by different growth marketing tactics and focus on translating them into your business goals. To achieve your business goals, we use agile and rapid experimentation approach, while building synergies between your and our team to ensure the best growth rate for you and your organization. Our clients include wonderful companies such as Microsoft, Lampiris, IPM, Toyo Tires, Ardennes-Etape, My Social Book, Formyfit... What makes us different?  1. Marketing meets Technology Marketing has become highly technical. Our team of marketers, developers, designers and data scientists work closely together on projects to annihilate that gap and provide your customers with a wonderful experience across the entire journey.  2. Methodology Marketers spending all their money on campaigns will soon all disappear. Our agile, data-driven, full-funnel process allows us to allocate the right resources on the right actions and quickly decide whether to kill or scale ideas or experiments.  3. ROI If you don't have a clear metrics dashboard with your cost of customer acquisition and your customer lifetime value per persona, chance is high that you're wasting a lot of money. We constantly strive for the highest margins and ROI in everything we do.  Our most important KPI is your growth. 4. Transparency As we're passionate about data, our clients always have a crystal clear view on the latest developments and results.  5. Knowledge Sharing  We strongly believe that by educating your teams, we'll work faster and better together in the long-term. We have no interest in projects, only in long-term and passionate relationships. Let's start growing together, now. 
18 people in their team
Speaks Dutch, English, French
2 projects in their portfolio
5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2016


21 services offered by MAD Kings

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  • Description
    At MAD Kings we combine technology, creativity and analytics to elaborate the perfect advertising campaign for your company. This entails establishing business goals, doing an audience analysis and creating the omnichannel advertising content for your company.

    While creating your campaigns, we always rely on an optimisation loop supported by analytics.
    Skills in Digital Strategy (35)
    Marketing InternationalContent StrategyRetargetingInbound MarketingDigital MarketingCustomer JourneyStratégie digitaleStratégie marketingSocial Media StrategyIntegrated Strategy+25
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    Marketing Campaign for Lampiris - Digital Strategy
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  • Description

    No description provided for this service.

    Skills in Content Strategy (11)
    topic clustercontentstrategiepositioneringInbound MarketingHubSpotLinkbuildingInboundSearch Engine OptimizationContent StrategyContent Writing+1
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    Mobile Optimisation & Growth - Content Strategy
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  • Description
    With a perfect combination of creative marketing and technical expertise, our team will deliver the right content to the right people at the right time and through the right channels.

    We'll provide you with the highest ROI through our process of constant and data-driven optimisation.

    In other words, we will not rest until we deliver on our promise!
    Skills in Online Advertising (26)
    User AcquisitionChatbotSocial Media AdvertisingSocial AdvertisingPpc MarketingPpcFacebook Messenger Chatbotmessenger marketingSocial Network AdvertisingInstagram Ads+16
    Works in Online Advertising (2)
    Marketing Campaign for Lampiris - Online Advertising
    Mobile Optimisation & Growth - Online Advertising
    Clients in Online Advertising (2)
    LampirisEnergy & Oil | international
    FormyfitSports | international

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  • Description

    No description provided for this service.

    Skills in Innovation (8)
    Growth HackingStrategyDigital MarketingDigital TransformationTechnologyBusinessgrowthCustomer Experience

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  • Description

    No description provided for this service.

    Works in Ergonomy (UX/UI) (2)
    Marketing Campaign for Lampiris - Ergonomy (UX/UI)
    Mobile Optimisation & Growth - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (2)
    LampirisEnergy & Oil | international
    FormyfitSports | international

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  • Description
    We have now a long experience with development of Mobile Web Applications as well as Native applications. We are specialised on javascript stacks with high expertise in React, React-Native and Cordova/PhoneGap integration. We have several applications deployed in production in our portfolio and we can work both as part of an existing team or completely independant team delivering the final product.
    Skills in Mobile App (18)
    React NativeJavascriptMobile App MarketingASOiOS Native AppAndroid Native AppPhoneGapApp Store OptimizationMVPCordova+8
    Work in Mobile App (1)
    Mobile Optimisation & Growth - Mobile App
    Client in Mobile App (1)
    FormyfitSports | international

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  • Description
    E-commerce sales is about to double in the next five years!

    And because digital is at the heart of e-commerce, we have been specializing in this very same industry for the past years.

    Our goal? Help you sell more, more often and with better margins.
    Skills in E-commerce (16)
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  • Description
    The first thing to do when you have a business is understand your customers and know what they want. I think everybody knows you won't be able to sell something people don't want. And to know all that you have to use all the data you can gather, soft and hard data. And because we believe it is the main source of information when designing a product or marketing campaign, we decided to become very good at it. Growth hacking uses a lot of data gathered via all kinds of channels and tools and uses it in every possible way. So trust us with your data and you will get to know your customers like never before.
    Skills in Web analytics/Big data (13)
    Google Tag ManagerData Analysis and ReportingData ManagementGoogle Data StudioBig DataBig Data MarketingGoogle AnalyticsGoogle Webmaster ToolsGrowth HackingData Collection+3
    Works in Web analytics/Big data (2)
    Marketing Campaign for Lampiris - Web analytics/Big data
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    Clients in Web analytics/Big data (2)
    LampirisEnergy & Oil | international
    FormyfitSports | international

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  • Description
    We are the creators of Pictawall software and we have a long expertise in building state-of-the-art web applications. Our team is composed of Full-stack Javascript and PHP experts, talented in both front-end and back-end design. We are agile-oriented and from our startup experience, results-driven. From a simple MVP to a fully working complex infrastructure, we can help you build your future.
    Skills in Web Application (12)
    Php DevelopmentBack-End DevelopmentPHPMobile ApplicationFullStack JavaScriptAPIBack-EndFront-EndDéveloppement ReactDéveloppement Javascript+2

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  • Description

    No description provided for this service.

    Skills in SEO (1)
    Link Building
    Work in SEO (1)
    Mobile Optimisation & Growth - SEO
    Client in SEO (1)
    FormyfitSports | international

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3 reviews for MAD Kings

(3 reviews)
Alexis- Martial Marketing Manager at internetVista

Dropbox or Airbnb’s massive growth hasn’t come overnight, they set the right methodology to reach it. That’s what you’ll learn from this workshop. What is Growth Hacking and How to implement a framework that’ll make your company grow.

Romain TrigauxFounder at 4senses

Très bon suivi avec MAD Kings. Nous avons bénéficié d'un véritable accompagnement. MAD Kings a été un partenaire puisque tout a été fait en concertation avec nous. A chaque action s'en suivait après un débriefing. C'est aussi une société qui a une bonne réactivité avec plein de bonnes idées et de l'expérience.

Kevin FrançoisseCEO at Sagacify

I followed their Growth Hacking 2 days training. I had zero background in marketing priori to it and this training bootstrapped me with almost everything there is to know about the field. I now know the basics to put in place marketing automation technics from customer awareness and acquisition to customer retention in our SaaS apps.

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Contact details of MAD Kings


  • HeadquarterRue des Pères Blancs 4, 1040 Etterbeek, Belgium

  • Oktrooiplein 1, 9000 Gent, Belgium