Mirum Belgium

Auderghem, Belgium

Mirum Belgium is an integrated agency that mixes advertising creativity with content strategy, social storytelling and funnel conversion . A data and strategic analysis is the starting point for every project. This helps us define a creative approach and gives us a solid basis on which to work with our clients and partners. We believe there is real power in the synergy that exists between a team of generalists and specialists, and that together with an engaged client team, we can create both efficient and unexpected solutions . “Enjoy tomorrow” is our goal : this means helping marketers and brands have a better, more exciting tomorrow in the context of collaborative marketing . We help marketeers be more efficient, brands be more relevant and consumers get something meaningful from their favorite brands. The idea behind "Enjoy tomorrow" means developing exciting and enjoyable content for consumers, as well as campaigns that are memorable and shareable. Contact us to know how your company and brands can "Enjoy Tomorrow" .

40 people in their team

Speaks Dutch, English, French

11 projects in their portfolio

3 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2015

Founded in 1929

1 award conferred

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Services

17 services offered by Mirum Belgium

Description
Starting with a strong strategic analysis, we define a consistent brand territory and from there develop creative concepts for brand and activation campaigns. Thereafter, we'll adapt the concept and the messages to the content funnel priority, either the top, middle or bottom.
Skills in Advertising (8)
Brand ActivationDigital advertisingadvertising and marketingBrand CampaignBrand ConceptInnovativeAdvertising CampaignDisplay Advertising
Works in Advertising (4)
Clients in Advertising (4)
VELUXHome Services | national
ŠKODAAutomotive | national
BeobankBanking & Financials | national
BeobankBanking & Financials | national
Learn more about Advertising
Description
We also help our clients in the (re)-positioning analysis of their brands versus the competition.

For example, we often work with marketeers to define what their brands stand for and create guidelines as to how they should evolve.
This may involve consumer research to pinpoint the significant insights that'll give a brand more relevancy.

A strategic analysis will also articulate the vision and mission of the brand and its translation to a brand promise.
Ultimately, this may lead to the creation or rework of the brand logo and brand assets, as appropriate.
Skills in Branding & Positioning (11)
Brand PositioningCorporate Brandinggraphic guidelinescompetitive analysisbenchmarkingLogo CreationBrand AuditBrand StrategyBrand ActivationVertaling+1
Works in Branding & Positioning (4)
Clients in Branding & Positioning (4)
BeobankBanking & Financials | national
BeobankBanking & Financials | national
Iris GroupIndustrial Goods & Services | national
ŠKODAAutomotive | national
Learn more about Branding & Positioning
Description
It is our job to influence and persuade customers. To this end, next to traditional advertising, content is highly influential. This is why we have developed "The Hive", our own in-house content factory.
The Hive offers multiple services to help advertisers reaching their content goals.

We cover 5 phases :
1. Insights :
- Review the customer journey and rate what would be useful for the content funnel
- Conduct customer research to get new insights and find useful information to build new content

2. Strategy :
- Develop a coherent content strategy that respects the brand's tone of voice and that is also relevant for the target audience

3. Content Development :
- Copywriting and production of raw content

4. Storytelling :
- Rework the content to make it a great story for Hero or Hub or Hygiene purposes
- Add a the right creative concept to the content

5. Design :
- Translate the story into motion design, videos for websites or SoMe, including animated gifs, cinemagraphs, etc.
- Develop infographics for print or video
- Develop the design and animation of the content to deliver effective and engaging video material
Skills in Content Strategy (6)
Content StrategyStorytellingMotion DesignVideo MarketingContent Calendarcontent planning
Works in Content Strategy (9)
Clients in Content Strategy (9)
BulldogWine & Spirits | national
VELUXHome Services | national
PuratosFood | international
BeobankBanking & Financials | national
Learn more about Content Strategy
Description
We also develop a content strategy for social media that is coherent with the brand's DNA. We'll create a strong creative concept that reinforces the storytelling for different social media touch points. Our goal is to generate content that delivers on consistency and smart creativity so that we optimize the audience engagement.
Skills in Social Media (8)
Social Media CustomizationContent StrategyStorytellingSocial Media StrategySocial AdvertisingVideo MarketingContent Planningsocial storytelling
Works in Social Media (5)
Clients in Social Media (5)
TPAMPNon-profit | national
BulldogWine & Spirits | national
BeobankBanking & Financials | national
PanasonicUtilities | international
Learn more about Social Media
Description
At Mirum, digital strategy is transversal.
To this end, we think about how digital integration can help you reach your objectives throughout the funnel, and how we can best measure the impact of our campaigns.

The agency offers a wide range of digital services :
• Global digital strategy
• Lead generation strategy
• Activation campaigns
• CRM and re-marketing campaigns
• E-mailing campaigns
• Newsletters / personalized content
• Display campaigns
• Technology innovation (e.g. Pepper AI integration in CRM program)
Skills in Digital Strategy (19)
Marketing ResearchDigital Marketing Strategyconversion funnelInbound Lead GenerationLead AcquisitionCRM ConsultingCompetitive AnalysisField MarketingOffline marketingCustomer Relationship Management+9
Works in Digital Strategy (8)
Clients in Digital Strategy (8)
PanasonicUtilities | international
TPAMPNon-profit | national
BulldogWine & Spirits | national
PuratosFood | international
Learn more about Digital Strategy
Description
Thanks to our internal content factory, "The Hive", we can help our clients develop animated videos for their marketing needs, including SoMe, website, OOH, events, etc.
We produce motion design for the following:

- Video production (Light shootings - B2B, B2C)
- 2D animation
- Video post-production
- Visual content (for SoMe)
- Animated gif's and cinemagraphs
- Infographics development
Skills in Motion Design (8)
2D AnimationMotion DesignAnimation 2D3D AnimationVideo EditingVidéo AniméeInfographiesVideo animation
Works in Motion Design (7)
Clients in Motion Design (7)
Iris GroupIndustrial Goods & Services | national
ŠKODAAutomotive | national
PanasonicUtilities | international
BeobankBanking & Financials | national
Learn more about Motion Design
Description
We orchestrate our agency services around data intelligence:
Putting data analytics and strategic research insights at the beginning of the creative process helps us nourish and feed client briefings by challenging them with real behaviour analysis and relevant insights.
Setting up dashboards allow us to get a better understanding of the effect of what we do and help the client taking strategic decisions.
Skills in Data Consulting (4)
dashboard designinsightdashboard reportsdata governance
Works in Data Consulting (2)
Clients in Data Consulting (2)
Vanceva & SaflexArchitecture & Planning | international
ŠKODAAutomotive | national
Learn more about Data Consulting
Description
No description provided for this service.
Work in Web analytics/Big data (1)
Client in Web analytics/Big data (1)
ŠKODAAutomotive | national
Learn more about Web analytics/Big data
Description
No description provided for this service.
Skills in Web Application (3)
Responsive Web DesignWeb ContentDrupal Development
Work in Web Application (1)
Client in Web Application (1)
ŠKODAAutomotive | national
Learn more about Web Application
Description
No description provided for this service.
Skills in Copywriting (2)
Technical WritingStorytelling
Learn more about Copywriting