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Irc Media

Paracuellos de Jarama, Spain
Integrated marketing that connects the digital and the human
Identity and Purpose Irc Media is an agency specializing in online and offline marketing based in Madrid. Since its creation in 2012, the company has been defined by its ability to integrate digital and traditional channels with a practical, results-oriented approach. Irc Media works to translate brand objectives into coherent actions that connect with real audiences, respecting the balance between creativity and measurement. Core Services Irc Media's offering focuses on marketing in its two fundamental dimensions: online and offline. The agency designs strategies that consider the complete communication ecosystem, articulating digital presence and in-person tactics, with the aim of maximizing brand visibility and relevance at every touchpoint. Methodological Approach Irc Media proposes a clear and collaborative process: diagnosis, objective definition, action planning, and continuous evaluation. The agency prioritizes consistency between messages and channels, and maintains a continuous improvement mindset that allows for tactical adjustments based on results and learnings. Differentiators What sets Irc Media apart is its balanced specialization in both marketing worlds: it is not limited to digital or traditional, but explores the synergies between them to generate more solid impacts. Its experience since 2012 in Madrid provides it with sensitivity to the nuances of the local market, while applying scalable and measurable principles. Closing and Call to Action Irc Media invites brands seeking integrated communication to explore practical and measurable solutions. With a human-centered and effectiveness-oriented approach, the agency guides clients in building strategies that work on-screen and off-screen, always aiming for tangible results and lasting relationships.
4 people in their team
Speaks English, Spanish
Sortlist member since 2025
Founded in 2012
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Services

6 services offered by Irc Media

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  • Description
    Diseñamos campañas publicitarias integradas que combinan medios digitales y tradicionales, enfocadas en impacto medible y coherencia de marca para audiencias reales en Madrid y más allá.
    Skills in Advertising (1)
    Digital Media Advertising

    Learn more about Advertising


  • Description
    Creamos estrategias digitales prácticas y medibles que articulan presencia online y acciones presenciales, priorizando diagnóstico, prueba y optimización continua.
    Skills in Digital Strategy (3)
    Digital Media MarketingOnline Digital MarketingDigital Marketing

    Learn more about Digital Strategy


  • Description
    Planificamos marketing integrado que une tácticas offline y digitales, garantizando coherencia de mensaje, medición constante y resultados tangibles para la marca.
    Skills in Marketing (1)
    Integrated Marketing Communication

    Learn more about Marketing


  • Description
    Trazamos planificación de medios estratégica que optimiza inversión entre canales digitales y tradicionales, buscando visibilidad efectiva y retorno medible.
    Skills in Media Planning (1)
    Media Marketing

    Learn more about Media Planning


  • Description
    Creamos y gestionamos publicidad online orientada a objetivos, combinando creatividad, segmentación y medición para maximizar conversión y relevancia.
    Skills in Online Advertising (1)
    Social Media Advertising

    Learn more about Online Advertising


  • Description
    Desarrollamos PR online que conecta marcas y personas, integrando acciones digitales y eventos presenciales para amplificar mensajes con calidez y medición.
    Skills in Public Relations (PR) (2)
    Online Public RelationsOnline Public Relations

    Learn more about Public Relations (PR)

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Team

4 members in Irc Media's team

StorySomos Irc Media, una agencia nacida en Madrid en 2012 con una única obsesión: conseguir que las ideas funcionen tanto en el mundo digital como en el físico. Empezamos como un pequeño equipo que disfrutaba equilibrando creatividad y rigor: unir campañas online con acciones tradicionales para obtener impacto real. A lo largo de los años hemos aprendido a escuchar, adaptar y medir; muchas veces la solución más efectiva ha sido combinar lo mejor de ambos mundos. Nos apasiona diseñar estrategias claras, probarlas y optimizarlas, siempre manteniendo la sencillez y el foco en resultados. Cada proyecto nos recuerda por qué elegimos este oficio: crear conexiones relevantes entre marcas y personas, sin perder la calidez humana ni la eficacia estratégica.
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Contact

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Details


  • Headquarter5 Calle Extremadura, 28860 Paracuellos de Jarama, España