iLEAD et al, Pretoria | Sortlist
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iLEAD et al

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Pretoria, South Africa
iLEAD et al, a full-service digital agency, has become one of the top digital marketing companies in South Africa. Our head office is based in Pretoria, South Africa, but the online nature of our expertise allows us to have a global reach. Our aim is to forge long-term relationships with our clients and formulate customised digital marketing strategies that generate leads and meet your business objectives by optimally leveraging your online presence. iLEAD et al  has been active in the industry for over 12 years and forms part of the larger et al GROUP . The et al GROUP intends to position specialisation as the apex of marketing by demonstrating with unparalleled intellectual aptitude our ability to integrate disparate disciplines into strategic marketing solutions for our clients’ continued success. Our Approach Continuous Learning and Best Practices. To keep our clients one step ahead, we follow Google’s best practices in digital marketing. Our team receives continuous training to stay updated with the latest Google product releases, platform changes, and solutions available to clients. Innovation. We continue to find new ways to connect your brand with your online audience. This approach aims to give you a competitive edge and lift your brand from the depths of online obscurity into the Google spotlight. Tailored Solutions. One size does not fit all. We take the time to sit down and understand our clients’ business models, and then tailor their online marketing campaigns with their objectives and needs in mind. We stay abreast of the developments of your industry, and collaborate with you continuously to ensure that your marketing campaigns will always be relevant and effective. Goals and Objectives. Clients benefit from detailed reporting indicating that results and strategies are actively monitored and adjusted, to ensure continuously improving performance. When you hire us, you don’t just hire a service; you hire a team. At any one time, you have online marketing specialists, copywriters, editors, and designers working on your campaign. Dynamic. A successful online marketing campaign relies on flexibility, which ties into a company’s holistic marketing model. Our team understands the dynamic nature of online user behaviour and uses our expertise to bridge the gap between a company’s online strategy and their audience. Competitive Edge. We have over 100 positive public reviews and testimonials from our clients which are publicly available on our Facebook Page and our Google Reviews Page.
38 people in their team
Speaks Afrikaans, English
2 projects in their portfolio
Sortlist member since 2018
Founded in 2006
5 awards conferred
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Services

19 services offered by iLEAD et al

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  • Description
    Pay per Click advertising is a medium of marketing whereby companies pay to display on the first page on Google in the form of an ad. The company is charged for this ad only once a potential client clicks on the ad and visits the company’s website. The cost per click is calculated by several factors, but the most important being how competitive the specific industry is. This is done through a bidding process. The company who pays the most per click will likely receive the top spot on the first page of Google.
    Skills in Online Advertising (18)
    Google DisplayGoogle ShoppingProgrammaticVideo AdvertisingVideo MarketingGoogle AdsGoogle AdvertisingYouTube AdvertisingPpc MarketingGoogle premier partner+8
    Works in Online Advertising (2)
    Strategic, mobile-first strategy for plumbing Co. - Online Advertising
    Search innovation: health and weight-loss industry - Online Advertising
    Clients in Online Advertising (2)
    Plumbing Services CompanyHome Services | local
    health and weight-loss industryHospitals & Healthcare | national

    Learn more about Online Advertising


  • Description
    Social Media Marketing is crucial to building your brand and engaging with potential and existing clients.
    We will create campaigns that align with your marketing objectives across all major Social Media platforms.
    Skills in Social Media (21)
    Facebook Video MarketingFacebook AdsLinkedInFacebookInstagramTwitterPinterestInstagram MarketingInstagram content creationinstagram marketing+11

    Learn more about Social Media


  • Description
    SEO is the process whereby a website is consistently worked on and optimised to ensure the best possible rankings on Google. Everyone wants to be on the first page of Google, and to do this SEO is required. SEO has 2 parts: Onsite optimisation which requires an expert to work on the back end of the website to set and optimised title tags, meta tags, alt attributes amongst other things. Content generation for which we have copy writers specialising in Google Search Engine writing to ensure you always have fresh, relevant and authoritative content on the site, which will contribute to your organic rankings on Google.
    Skills in SEO (7)
    Keyword ResearchContent Marketing Email Marketing Campaigns Per Per Click Campaigns Retargeting Marketing Search Engine Optimization Social Media Marketing Influencer Marketing Digital Advertising Conversion Optimization Website Analytics Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Search technology strategy Search content strategy Search social strategy Local optimization Competitive inbound analysis Paid search Creative strategy Audio, video, & TV Print & outdoor Display, mobile, & social Branded content Events & experiential Content strategy Publishing management Long-form editorial Social content Creative concepting Live-action production Photo & art production 2D & 3D motion design CGI Post-production Social strategy Communications strategy Social campaigns Community management Media relations Influencer engagement Events & experiential Analytics Media design analysis Connections planning Media planning Investment activation Measurement & optimization'SEO., Search Engine Optimization, Google AdWords Mannagement, PPC, Google Analytics, Retargeting, CRO, Conversion Rate Optimization, Digital Marketing Strategies, Website Traffic Increase, Click Through Rate Increase, Strategic Partnerships/Alliances, Strategic Digital Marketing Plans, Market Research and Analysis, Competitive Market Positioning, Strategic Projects/InitiativesGoogle Search Engine MarketingSeo and sem(search engine marketing strategy)Paid Search & PPCSearch Engine Advertising
    Work in SEO (1)
    Strategic, mobile-first strategy for plumbing Co. - SEO
    Client in SEO (1)
    Plumbing Services CompanyHome Services | local

    Learn more about SEO


  • Description
    A successful online marketing campaign relies on flexibility and ties into a company’s holistic marketing model. Our team understands the dynamic nature of online user behaviour, and use our expertise to bridge the gap between your company’s online strategy, and your audience. We also boast some of the best digital consultants to assist you in reaching your online goals.
    Skills in Digital Strategy (15)
    Target AudienceOnline MarketingBrand StrategySocial Media StrategySearch MarketingMarketing StrategyOnline AdvertisingDigital BrandingMarketing CampaignsDigital Consulting+5
    Works in Digital Strategy (2)
    Strategic, mobile-first strategy for plumbing Co. - Digital Strategy
    Search innovation: health and weight-loss industry - Digital Strategy
    Clients in Digital Strategy (2)
    health and weight-loss industryHospitals & Healthcare | national
    Plumbing Services CompanyHome Services | local

    Learn more about Digital Strategy


  • Description
    The average working individual spends about 28% of their day on e-mails, which is more than 11 hours per week. That equates to 568 hours per year! In total, reading e-mails, responding, and getting refocused again takes 1 048 hours every year (in other words, 52% of your time at work!)

    During that time, you could have climbed Mount Everest twice, read all the Harry Potter novels 18 times, or flown around the world 21 times.

    Makes you think, right?

    If e-mail takes up most of the day, why not take a strategic approach to your marketing and incorporate e-mail into your strategy? Contrary to popular belief, e-mail marketing is not dead. It’s merely ‘misunderstood’…

    With our guidance, you can take ordinary promotions and updates and transform it into visually-appealing, read-worthy e-mail content.
    Skills in Email Marketing (4)
    Email DesignEmail CampaignsEmail MarketingEmail Marketing Campaigns

    Learn more about Email Marketing


  • Description
    If great design is a language, we speak IN BOLD.

    Your website is the first impression potential clients and partners get about your business, online. It takes about 5 milliseconds for users to form an opinion about a website. A study found that 88% of users are less likely to return to a website after a bad experience.
    Skills in Website Creation (13)
    Landing Page DesignWordPress DevelopmentEcommerce WebsiteWordPress EcommerceWebsite RedesignWordPressWeb DesignWebsite DevelopmentWooCommerceE-commerce Website+3

    Learn more about Website Creation


  • Description
    Good quality content has the potential to make your campaigns flourish, even go viral. It should be relevant to your target audience, address their pain points, and it should be updated frequently. Quality content lays the foundation for a rock-solid SEO strategy, and it can be used for your social media content planning too. Don’t have the capacity to do this in-house? Why not get one of our industry-expert copywriters to help you? After all, they are situated across South Africa, with knowledge that stretches from industries such as Accommodation, to Debt Counseling.
    Skills in Copywriting (15)
    BlogBlog CreationSEO articlesSEO copywritingSEO CopywritingArticle WritingCreative CopywritingSocial Media CopywritingEmail CopyCopy Editing+5

    Learn more about Copywriting


  • Description

    No description provided for this service.

    Skills in Innovation (1)
    Consulting
    Work in Innovation (1)
    Search innovation: health and weight-loss industry - Innovation
    Client in Innovation (1)
    health and weight-loss industryHospitals & Healthcare | national

    Learn more about Innovation


  • Description

    No description provided for this service.

    Skills in Advertising (4)
    Youtube AdvertisingLinkedIn AdsFull-ServiceTwitter Advertising
    Work in Advertising (1)
    Search innovation: health and weight-loss industry - Advertising
    Client in Advertising (1)
    health and weight-loss industryHospitals & Healthcare | national

    Learn more about Advertising


  • Description

    No description provided for this service.

    Skills in Web Application (4)
    Wordpress DevelopmentResponsive Web DesignWooCommerce IntegrationWordPress

    Learn more about Web Application

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Team

38 members in iLEAD et al's team

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Awards

iLEAD et al was awarded 5 times

Google Premier Partner Awards EMEA 20162016-8-31Nominated for: Search Performance Award; Display Performance Award; Mobile Performance Award; and Outstanding Premier Partner Performance Award.
Google Premier Partner Awards EMEA 20172017-8-31Nominated For: Growing Businesses Online Award and Google Display Award.
Google Premier Partner Awards EMEA 20182018-8-31Nominated For: Video Innovation Award; and Mobile Award.
DMASA Assegai Award 20182018-8-312 Silver awards: Online campaigns, banners, microsites & remarketing
2018 Premier Partner Awards2018-8-31Outstanding results for small– to medium–sized business (SMB) clients.

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http://www.ileadetal.co.za/

  • HeadquarterHotel St, Persequor, Pretoria, South Africa

  • Dock Rd, V & A Waterfront, Cape Town, 8001, South Africa

  • Woodmead Dr, Kelvin, Sandton, South Africa