Hanami Social

Shibuya, Japan

Tech-led social video and sales automation, by a former Meta Reels engineer

Hanami Social makes social media sell. We are a Tokyo-based, tech-led agency working in English and Japanese, for brands reaching Japanese and international audiences. Our founder, Matt Hannan, is a former senior software engineer at Meta who worked on the Instagram Reels publishing system (2021–2024). He is a named co-inventor on Meta's US patent 12,684,204 for automated video reformatting, and The Washington Post has quoted him on Instagram. That engineering background runs through everything we build. We do two things together. First, short-form video people want to watch: audience research, scripts and shot lists, filming direction or a managed creator, editing, revisions and publishing with your approval. Second, the automated system that turns attention into sales: comment-triggered messages that collect contacts and deliver a free guide or offer, then email, LINE or WhatsApp follow-up, CRM integration and booked sales calls. We measure sales and booked calls, find where people drop off, and keep testing. Results include a single property Reel with 12.7 million views, 100,000+ followers added to one client account in under six months, 58,476 contacts in that client's funnel, and 430M+ views across our client portfolio. We are now building AI into every step of this system, from research and scripting to editing, publishing, messaging and learning from each post, as we move toward a fully end-to-end AI agency.

6 people in their team

Speaks English, Japanese

Works remotely across the globe

Sortlist member since 2026

Founded in 2023

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Description

Short-form video people want to watch, for Instagram Reels, TikTok and YouTube Shorts: audience research, scripts and shot lists, filming direction or a managed creator, editing, revisions and publishing with your approval. Our founder is a former Meta engineer who worked on the Instagram Reels publishing system. Results include a single property Reel with 12.7 million views.

Skills in Video Production (7)

Video Marketing

Video Shooting

Social Media Video Production

Commercial Video Production

Marketing Video Production

Video Production

Branded Video

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Description

Marketing automation and sales funnels that turn attention into sales: comment-triggered Instagram messages that collect contacts and deliver a free guide or offer, then email, LINE or WhatsApp follow-up, CRM integration and booked sales calls. Results include 58,476 contacts in one client's funnel and over 14,000 leads delivered into that client's CRM.

Skills in Growth Marketing (6)

Conversion Rate Optimization

Growth Marketing

Inbound Marketing

Marketing Automation

Instagram Marketing

Email Marketing Automation

Learn more about Growth Marketing

Description

Email follow-up connected to your social funnel: contacts collected through Instagram messages get the free guide or offer they asked for, then follow-up emails that bring them back to your product or a sales call. Connected to your CRM, measured on sales and booked calls. Results include 14,784 email contacts for one client.

Skills in Email Marketing (5)

Email Marketing

Email Copywriting

Email Marketing Automation

Email Marketing Campaign

CRM emailing

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Description

Ongoing social media management in English and Japanese, for brands reaching Japanese and international audiences on Instagram, TikTok and YouTube. We plan and publish each post with your approval, measure what drives sales and booked calls, find where people drop off, and keep testing. Results include 100,000+ followers added to one client account in under six months.

Skills in Social Media (5)

Social Media Management

Social Media Marketing

Social Media Optimization

Social Media Campaign

Social Media Planning

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Description

Creator management for your short-form content: we brief the creator, direct the filming and edit the videos so they fit your audience and your sales funnel. Your team approves every video before it goes live. We work with creators in English and Japanese, from Tokyo.

Skills in Influencer Marketing (4)

Influencer Marketing

Instagram Influencer

Social Media Influencer

Influencer Content Production

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Team

6 members in Hanami Social's team

StoryHanami Social was founded in 2023 by Matt Hannan, a former senior software engineer at Meta who worked on the Instagram Reels publishing system and is a named co-inventor on Meta's US patent for automated video reformatting. Our bilingual team in Tokyo makes social video and the funnels that turn it into sales.

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Details

Headquarter2 Chome-14-13 Shibuya, Tokyo, Japan