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ROI Digital

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Lagos, Nigeria
ROI Digital is an digital media agency servicing advertisers, media agencies and brands offering a bouquet of premium online (mobile and internet) media opportunities. Representing international/local web and mobile publishers, we are ahead of the ongoing changes in online advertising, rich media ads, marketing and web publishing in Nigeria. Our advertising sales team and traffickers are aware that understanding the medium, the local market, our advertiser’s needs are the basic requirements. They also have a strong grasp on the issue of media preferences and the way in which media is consumed. They have an inherent understanding of the role of online or digital media in the overall media mix.
15 people in their team
Speaks English
2 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2014
3 awards conferred
5/5
(3 reviews)

Services

14 services offered by ROI Digital

Service name
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Starting from
  • Description
    Full SEO Service Agency. We are Experts Consultants in the SEO Industry. We power some of the top brands in Nigeria. Call Today! Free SEO Cost & Technical Audit.

    Take your SEO training to the next level with Comprehensive SEO Training. Join Michael, Toyin, and Opeyemi as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.

    Recommended prerequisites: Fundamentals: SEO

    Search Engine Optimization (SEO) (45 Hours)

    Introduction to SEO

    In this comprehensive SEO overview, Todd and Matt team up to illustrate the key components of search engine optimization and set the stage with a high-level overview of the history of SEO. With an additional guest appearance from Rand Fishkin of Moz, all the basics are laid out to give you a solid foundation for further SEO study.

    Keyword Research

    Keyword research remains one of the most important aspects of the search engine optimization process. Knowing which keywords are most sought after and understanding your ability to rank for those keywords ensures your website gets in front of the right eyeballs. Learn which tools to use, how to use them, and what to look for in the critical research module.

    Design and Architecture

    Don’t start building your website before watching this module. As Todd and Matt explain, good site design and architecture is critical not only for user experience, but for your site to rank well. Without good structure, your site will ultimately be abandoned by users and ignored by search engines.

    Competitive Analysis

    Now that you’ve mastered Keyword Research, it’s time to tackle Competitive Analysis. This second piece of the puzzle lets you evaluate your keyword decisions outside of a vacuum and look at them in relation to your competition. This will give you a good idea of how much success you can expect to have against your competition, and thus, where best to focus your SEO efforts.

    On-Page Optimization

    Understanding how search engines see on-page content, title tags, and meta descriptions, and how users view your search results, is critically important to good rankings, good conversions, and lower bounce rates. Learn from on-page expert Jennifer Cario as she teaches you how to give the search engines what they want in order to rank well for your target keywords. this was identified in Haelsoft’s Search Engine Optimization Company Lagos Nigeria.

    Link Building

    Once your SEO optimization techniques are in place, there’s another important part of the SEO puzzle to be mastered: link-building. The way that search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of getting the right sites to link to you in the right way for the right reasons.
    Skills in SEO (11)
    Competitive AnalysisSocial Media ManagementDigital MarketingOnline Reputation ManagementSearch Engine Optimisationsearch engineengine optimizationLink BuildingSEO CopywritingSearch Engine Optimization+1
    Work in SEO (1)
    Digital Marketing Campaign for a FMCG - SEO
    Client in SEO (1)
    Caraway Food InternationalFood | national
    Learn more about SEO
  • Description
    The media landscape is changing and consumers are leaning forward – choosing how, where and when they consume content. Hence there are more ways to reach customers than ever before. We understand that your customers are as unique as your brand and retaining loyal customers is the ultimate motivation for your business. Therefore our comprehensive service will ensure to drive more loyal followers who will not only be interested in your products and services but also will recommend your brand to others.

    With over 5 years’ experience in media planning and buying servicing local and international clients who are looking to reach Africa. You will benefit from our volume discount rates and negotiating skills. We know how to make the most of our client’s budgets, building value every step of the way.

    Our media planning and buying services include TV, Radio, Outdoor and Print, Digital Display, Video, and Mobile Campaign Analytics Strategy.
    Skills in Graphic Design (4)
    Digital MarketingApplication DevelopmentWeb DevelopmentWeb Design
    Works in Graphic Design (2)
    Digital Marketing Campaign for a FMCG - Graphic Design
    Marketing Campaign for a UK based Remittance brand - Graphic Design
    Clients in Graphic Design (2)
    Caraway Food InternationalFood | national
    World Remit UKAccounting | international
    Learn more about Graphic Design
  • Description
    From now to next.
    The road to the future is paved with change. Without the right strategy, it could prove to be a bumpy ride. Technology is emerging at lightning speeds. People are finding new and faster ways to connect with the world around them. Consumers are in control and have become increasingly fickle about what they give their attention to and how they do it. Here today, irrelevant tomorrow. All this change is making it hard to keep pace with people’s behavior. If you’re going to adapt, you need an agency that can make that happen. That’s where we come in.

    Our Approach
    We help brands make sense of this tempest. We’re always watching and keeping tabs on consumer behavior, gaining insights into how people interact with and perceive a brand, as well as its competition. These insights help us identify the currency that is going to spark consumers’ interest and compel them to not only listen to what you have to say, but to carry your message forward.

    Transformative, Cross-Channel Strategies
    We don’t simply develop lofty brand strategies (though we do that too) – we help our clients bring these strategies to life. Since consumers today experience brands across many different channels and devices, our plans consider how these channels can best work together to reach a brand’s goals. Every one of our strategists has a keen understanding of traditional marketing as well as digital, social, and mobile platforms: Cross-channel fluency is necessary to develop transformative plans that don’t just sound nice, but actually work.

    A selection of our strategy offerings:

    Brand Strategy & Planning
    Communications Planning
    Content Strategy
    Digital Architecture Development
    Brand Voice Development
    Social Strategy
    Search Strategy (SEO & SEM)
    Mobile Strategy
    Skills in Advertising (10)
    CampaignBrandmediaFull-ServicestrategiesDigitalSocial MediaStrategyDigital MarketingCreative
    Works in Advertising (2)
    Digital Marketing Campaign for a FMCG - Advertising
    Marketing Campaign for a UK based Remittance brand - Advertising
    Clients in Advertising (2)
    Caraway Food InternationalFood | national
    World Remit UKAccounting | international
    Learn more about Advertising
  • Description

    No description provided for this service.

    Works in Online Advertising (2)
    Digital Marketing Campaign for a FMCG - Online Advertising
    Marketing Campaign for a UK based Remittance brand - Online Advertising
    Review in Online Advertising (1)
    Tomiwa Ogunmodede
    Clients in Online Advertising (2)
    Caraway Food InternationalFood | national
    World Remit UKAccounting | international
    Learn more about Online Advertising
  • Description

    No description provided for this service.

    Work in Content Strategy (1)
    Digital Marketing Campaign for a FMCG - Content Strategy
    Client in Content Strategy (1)
    Caraway Food InternationalFood | national
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Skills in Social Media (1)
    Social Media Management
    Work in Social Media (1)
    Digital Marketing Campaign for a FMCG - Social Media
    Client in Social Media (1)
    Caraway Food InternationalFood | national
    Learn more about Social Media
  • Description

    No description provided for this service.

    Work in Media Planning (1)
    Digital Marketing Campaign for a FMCG - Media Planning
    Client in Media Planning (1)
    Caraway Food InternationalFood | national
    Learn more about Media Planning
  • Description

    No description provided for this service.

    Skills in Digital Strategy (3)
    StrategyReputation ManagementDigital
    Work in Digital Strategy (1)
    Digital Marketing Campaign for a FMCG - Digital Strategy
    Client in Digital Strategy (1)
    Caraway Food InternationalFood | national
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Work in Website Creation (1)
    Digital Marketing Campaign for a FMCG - Website Creation
    Client in Website Creation (1)
    Caraway Food InternationalFood | national
    Learn more about Website Creation
  • Description

    No description provided for this service.

    Learn more about Marketing
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Team

15 members in ROI Digital's team

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Awards

ROI Digital was awarded 3 times

Integrated Campaign of the Year2016-12-1Naij Media 2016 Award
AFRICA'S BEST ONLINE MEDIA SALES AGENCY OF THE YEAR2019-7-31African Business Excellence & Leadership Awards
AFRICA'S BEST WORLD-CLASS QUALITY DIGITAL MARKETING & MEDIA SERVICE OF THE YEAR2018-8-31Africa Quality Achievement Awards

Reviews

3 reviews for ROI Digital

5/5
(3 reviews)
TO
Tomiwa OgunmodedeHead of Marketing at Farmcrowdy
ServiceOnline Advertising
SectorOthers
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Come up with an effective marketing strategy for a consumer product.

What did you enjoy the most during your collaboration?Speed of delivery, clarity of thoughts and communication. Great grasp of subject matter and willingness to walk through it to uncover several ideas to sell the product.

Are there any areas for improvements?Just keep getting better at what you’re already good at and don’t reduce your quality.

Tomiwa Ogunmodede recommends this agency

ServiceOnline Advertising
SectorOthers
Team11 - 50
DR
DR ROBERT ODERA IFEONUHead, Digital Communications at Polaris Bank Ltd
5/5

ROI Digital are top-notch professionals with the requisite skills and expertise to deliver results in-line with project objectives and business goals. The Company was engaged to handle the rebranding of our organization's digital assets. They delivered on all agreed objectives and went beyond the agreed scope of work to also add further value in the areas of Online Reputation Management, Social Media Marketing, Search Engine Optimisation, App Store Optimisation and Website Optimisation. Based on results from this project, ROI Digital enabled us to improve our online visibility various social media platforms, improve ranking for our website and mobile apps as well as ensure that our Brand reputation was managed effectively in the digital space. Thus, we recommend ROI Digital as experts in the afore-mentioned areas

EO
Esther OladeleCreative Director at REVV Media
5/5

Revv Media chose ROI Digital after an extensive evaluation of a number of similar vendors in the market because of their in-depth knowledge of the market space as demonstrated in their presentations and their great customer service. I have worked with ROI Digital for over 2 years on many projects including PPC, SEO, Social Media, Media Planning & Buying and more. They have been very flexible and accommodating. We are continuously impressed with their level of service and consider them a key marketing partner in helping drive our business.

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Contact

Contact details of ROI Digital

Details

  • Headquarter276b Corporation Dr, Dolphine Estate, Lagos, Nigeria