GoodFolks

London, United Kingdom

Marketing for independent restaurants, cafés and bars

GoodFolks is a London marketing agency for independent hospitality. We work with restaurants, cafés, bakeries and bars that want more covers, not more noise. PR, social, email, paid media, websites and local marketing, run by a senior team and measured in bookings and revenue. We work best with owner-run venues and small groups, where the person making decisions is on the floor most nights. Bistro Aix, a North London restaurant independent since 2002, briefed us for 15% more covers. Three months later they were up 126%, while the area fell 30%.

4 people in their team

Speaks English

3 projects in their portfolio

Works remotely across the globe

Sortlist member since 2026

Founded in 2025

No review yetBe the first to write one

Compare to other agencies

Services

11 services offered by GoodFolks

Service name

Experience level

Related reviews

Starting from

Description

Email that turns the list you already own into bookings. A campaign calendar tied to menus, seasons and local events, plus automated welcome and win-back flows built from scratch. For Bistro Aix we put a dormant list of 3,700 guests back to work.

Work in Email Marketing (1)

Bistro Aix: covers up 126% in three months - Email Marketing

Client in Email Marketing (1)

Bistro AixRestaurants | local

Learn more about Email Marketing

Description

Paid social and Google Ads for venues, set up to drive table bookings, orders and footfall. Tight local targeting, offers that earn their margin, and every pound tracked back to covers or revenue. Ad spend sits in your own accounts, so you always own the data.

Learn more about Online Advertising

Description

Social media for independent hospitality. Content planned around what fills your venue: new dishes, quiet nights, events and the people behind the counter. We plan, write and schedule, get you active in local community groups, and report in bookings and footfall rather than likes.

Works in Social Media (2)

Lilac: a sold-out supper club in five weeks - Social Media

Bistro Aix: covers up 126% in three months - Social Media

Clients in Social Media (2)

LilacRestaurants | local

Bistro AixRestaurants | local

Learn more about Social Media

Description

Local SEO for venues: Google Business Profile and Apple Maps set up and managed properly, reviews coming in steadily, and your site structured so Google and AI search tools recommend you when people nearby look for somewhere to eat or drink.

Learn more about SEO

Description

PR for independent restaurants, cafés, bakeries and bars. We build the press list, write the story and pitch food writers, local press and creators, timed around openings, new menus and seasonal moments. Measured in coverage that brings people through the door, not clippings for the sake of it. Recent work includes Bistro Aix in North London, where covers rose 126% in three months.

Work in Public Relations (PR) (1)

Bistro Aix: covers up 126% in three months - Public Relations (PR)

Client in Public Relations (PR) (1)

Bistro AixRestaurants | local

Learn more about Public Relations (PR)

Description

Websites for restaurants, cafés, bakeries and independent retailers, built to get bookings and orders rather than just look nice. Fast on mobile, easy to update, set up properly for Google and AI search, with booking, ordering and Shopify where you need them.

Learn more about Website Creation

Description

Design for independent venues: menus, flyers, signage, social templates and brand refreshes. Built to work in the real world, like the Pierre Alix flyer campaign that redeemed at 13% against an industry norm of 1 to 3%.

Work in Graphic Design (1)