Frontpage PR & Communications
Agency expert in Public Relations (PR), Social Media.
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About Frontpage PR & Communications
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Frontpage is recognized as a successful, results-driven agency, able to deliver communication of the highest journalistic and ethical quality. We have vast experience working with integrated campaigns that incorporate PR, social media activity and linked events. We also handle PA, Investor Relations and CSR-campaigns.
Based on our work for international clients, we have developed highly efficient and proven work methods that focus on delivering results.
400 12 34 56 78
Frontpage PR & Communications@Frontpage PR & Communications.com
We are active in different sectors
Public Relations (PR)
- As a client of Frontpage, you will work with highly educated and skilled communication specialists who will be committed to helping you achieve good results. This means you will be cooperating with employees who have a close daily contact with journalists in the media and who are active on social media. We work as part of an independent network of Nordic PR agencies formed around our long-standing collaboration with Google’s PR agencies and ongoing work with other clients. This pan-Nordic cooperation ensures that our international clients are guaranteed that their work will be undertaken by PR agencies used to handling international clients in the Nordic countries. To ensure the need for industry insights or to avoid client interest conflicts or other conflicts of interest, we cooperate with several PR agencies in Norway, Sweden and Finland. The media landscape changes rapidly in a never-ending race to be where the consumers are. At Frontpage, we are experts at getting your target audience to perceive the story about your company or your product in an effective, relevant and credible light. For instance, we can tell your story effectively through press releases, content marketing campaigns, social media or PA. Furthermore, we can communicate directly with the stakeholders that can affect your business.
- Our starting point is always based on the client’s company messages, strategic objectives and target audience, before assessing the relevant content and most suitable communication channels. Content marketing has many faces and some of the forms we work with include storytelling, social media campaigns, events and press releases. The distribution channels can also cover social media, newsletters and training programs concurrent with optimization of the company’s online presence through SEO. Naturally, we are experts on the main social media platforms,such as Facebook, and are specialists in B2B campaigns on LinkedIn.
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Check the latest works made for our clients
Degiro: Launch in Denmark 2015June 2016
Degiro: Launch in Denmark 2015
The online stock broker from Holland, Degiro, chose Frontpage as PR agency in Denmark when they launched their platform in the beginning of 2015 and created renewed price competition in the market which Danish private investors benefitted from. Degiro was founded in 2008 and is an online stock broker for both professional and private investors with the market’s lowest fees. In April 2014 Degiro started an ambitious European growth plan, and today Degiro is active in more than 10 European countries. The first task for Frontpage was to ensure a broad media coverage of the country’s new stockbroker to make the message reach the many private investors. Frontpage were in charge of press strategy, publishing press releases and had contact with multiple media. This resulted in a coverage of 55 articles in the days leading up to and after the launch of Degiro in Denmark and included all of Denmark’s national newspapers such as this article in Børsen and Jyllands-Posten as well as this feature in TV2 Finans. Subsequently Frontpage has been responsible for Degiro’s ongoing PR performance and publishing press releases e.g. in connection with investor relations communication. Hear more about our collaboration with Degiro – contact consultant Thomas Endelt Andersen on +45 50 70 53 34 or email@example.com.
Ericsson IoT ReportJune 2016
Ericsson IoT Report
Ericsson Denmark and Frontpage together developed the idea of a Danish IoT Report in the winter of 2014. The final report, which investigates Danish businesses’ attitude and readiness towards IoT and how they should approach and benefit from it, came out in November 2015 and was met with substantial interest by media and organizations. The Report, which was the first of its kind in Denmark, was covered in more than 40 articles in both national and regional media across both print and online platforms, as well as on national TV news and social media. The report was done by Monitor Deloitte for Ericsson Denmark in cooperation with DI Digital (Danish ICT and Electronics Federation) and as this was the first of its kind in Denmark, it helped to position Ericsson as thought leader in the IoT and disruption agenda in Denmark. Reasons for its media success: This report was the first of its kind in Denmark and came at a time, when the IoT agenda and digitalisation of industry and society were getting increasing media coverage.
Top level, well-known Danish companies participated in the report and were willing to be interviewed in the survey. Some also act as a case in the media coverage of the report, taking interviews with journalists. We made sure to have both public and private companies as cases to appeal to all media.
Shaping every media pitch to fit the specific media.
All key journalists were offered interview with Ericsson Denmark, DI Digital and our 2 cases from the report.
Hear more about the IoT Report – please contact consultant Thomas Endelt Andersen + 45 50 70 53 34.
Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34
Google is one of the world’s most influential software platforms. The press naturally has a great need for news and background material but also for specific stories based on a press strategy. As Google’s PR agency in Denmark, Frontpage has advised Google in specific tasks and in the period 2005 to 2014. Frontpage ran strategic business communication for Google as a PR retainer client. In cooperation with Google’s internal communication staff Frontpage has taken care of public relations and integrated communication through press contact, media collaborations, online PR, and events. Frontpage also delivered content to Google Denmark’s websites in connection with special initiatives, articles and brochures. Tasks also including taking care of media coverage and the planning of PR campaigns and events. Google is one of the world’s most innovative organizations in internet services, technology and media. With more than 700 billion daily searches worldwide Google has a huge network of users and stakeholders. Frontpage’s work for Google has covered everything from arranging press events such as driving the Google Street View bike to top of the Rundetårn to releasing reports about how Google contribute to the Danish Internet economy. Both by introducing the concept but also by a wide range of subsequent activities. Our PR concept “tech makeover”, which Frontpage executed with Go Morgen Danmark, became an element in Google’s European bank of ideas for PR as it contributed to branding and improved investor relations. Hear more about our collaboration with Google – please contact CEO Kirsten Dinesen on +45 22 17 03 39 or firstname.lastname@example.org.
Award winning case: Listing of microcap companyJune 2016
Award winning case: Listing of microcap company
Award winning case: Listing of microcap company In November 2015, the Danish Public Relations Association awarded Frontpage the ‘PR Tiger’ in the category for ‘best strategy’ for helping the microcap IVISYS list on the Nasdaq First North stock exchange in Stockholm. This is step-by-step description of how Frontpage handled this particular case: Step 1: Helping industry media to understand the potential of the solutions provided by the company. This was done in order to ensure that broader business media would find the company relevant at a later stage.
Step 2: Ensuring coverage of the company in a widely read business daily, before breaking the news about the plans for the company to go public on an exchange.
Step 3: Breaking the listing plans in a leading business newspaper. Great effort was put into framing the story as a part of a broader theme, the lack of access to growth capital, discussed widely in the Danish business community.
Step 4: Keeping a high level of coverage during the issuance period. Since, the success of the listing was highly dependent on retail investors subscribing to the issuance of new shares prior to the listing, Frontpage made sure that journalists were aware of the ongoing process and how they could cover it.
Step 5: The first day of trading: If a share price plunges on the first day of trading, a listing of a company is deemed unsuccessful. In order to avoid this situation, Frontpage ensured coverage of the company supporting investors attention of the new investment opportunity available on the stock market.
During the process social media content were posted and boosted to relevant investor target groups. The content were both articles and videos from the business media and content produced by Frontpage.
Agria: The Danish Pet Hero (Danmarks Dyrehelte)June 2016
Agria: The Danish Pet Hero (Danmarks Dyrehelte)
PR and social media is an effective combination – and when the content is pets, the effect is only positive. In the autumn of 2015 Frontpage ran an integrated campaign for Agria Pet Insurance. In collaboration with leading animal organizations in Denmark, Agria Pet Insurance selected a special pet – the Danish Pet Hero. The goal of the campaign was to create publicity in the media, engagement on Facebook and knowledge about Agria Pet Insurance’s products. Through an app on Agria Pet Insurance’s Facebook page we collected pictures and stories from pet owners. We made agreements with appropriate media so we could post stories directly in the media’s Facebook feeds. We reached our goals compared to the KPI’s. In a few weeks we got 540 entries in the competition, more than 12,000 clicks and more than 365,000 users were exposed on Facebook. Status updates were shared well above average – not only by individuals but also by pet clinics, organizations and shops that invited customers to participate. The selected winner stories generated widespread publicity in the media – both on web, print and television. More than three million Danes were potentially exposed to the campaign through the media. Overall, the campaign has reached a very large audience. Pet owners involved in the Facebook initiative and shared their stories and pictures. The activities surrounding the winning story reached wideout on Facebook and in the media. And the campaign as a whole generated a huge boost in traffic to Agria Pet Insurance’s website. Hear more about our work with Agria – please contact consultant Laura Bisted Jacobsen on email@example.com.
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