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FRIENDSHIP

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Antwerp, Belgium
Unboring Life
Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.  Fighting boring advertising with creativity since 2013. We strive to end foie gradvertising. Low quality advertising has been scrammed down our throats for years. Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags. If you want the attention of your customer, you gotta earn it. Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in today’s society. The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world. Those who improve our society, in all ways possible. Those who give back, will get the return. Those who lead, will leave their competitors behind. That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people. Let’s create the advertising we deserve. Let’s create advertising that makes people happy and makes companies grow. “Your closest friends unbore your life everyday. That’s what brands should do too.”
15 people in their team
Speaks Dutch, English, French
17 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2015
Founded in 2013
1 award conferred
4.72/5
(9 reviews)

Services

15 services offered by FRIENDSHIP

Service name
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  • Description
    People hate advertising and
    that’s completely normal.
    Here’s why. (relax, it’s only a 5 min. read)

    It’s been like that since decades.
    Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives.
    It does not fill a need or a craving.
    Your brand, product or service might do that, but the advertising mostly doesn’t.
    If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given.
    We need advertising that makes our life better, funnier or more interesting. We need useful advertising.

    Here’s how we do that:
    With literally all media at our disposal.
    Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people.
    When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort.
    We are here to do the effort. We can show you how.

    As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run.

    So dear marketeers.
    Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising.
    Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all.
    If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty.
    Words are cheap. You have to try it to find out.
    It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book.
    Trust us, we tried it. Not the best licking experience.
    Skills in Advertising (33)
    advertising360º advertisingInfluencer CampaignsBannière PublicitairePublicité de MarquePublicité TVPublicité 360Publicité Graphique360Publicité Digitale+23
    Works in Advertising (16)
    An overview of our creative work! - Advertising
    Launch C&A collection FW21 - Advertising
    Boost yourself back to normal - Advertising
    A tribute to all creators (Nikon) - Advertising
    Reviews in Advertising (4)
    Esa-Pekka Nykänen
    mark van aelst
    Wim Segers
    Kristoff Coolen
    Clients in Advertising (16)
    Bongo / Smartbox groupTravel & Leisure | international
    LoozaBeverage | international
    TriamantHospitals & Healthcare | national
    Locus bibnetNon-profit | national
    Learn more about Advertising
  • Description
    The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
    Skills in Content Strategy (17)
    Communication StrategyCommunicatiestrategieBrand ContentWebsite Contentcontent planningcontent creatiecontent strategiecontent marketingweb contentcontent development+7
    Works in Content Strategy (9)
    An overview of our creative work! - Content Strategy
    Launch C&A collection FW21 - Content Strategy
    Boost yourself back to normal - Content Strategy
    A tribute to all creators (Nikon) - Content Strategy
    Reviews in Content Strategy (3)
    Dave Brosens
    Ruud Tiebos
    Christian Van Looy
    Clients in Content Strategy (9)
    Friendship IncMarketing & Advertising | international
    MAAS Global, WhimTransportation | international
    Bongo / Smartbox groupTravel & Leisure | international
    Chow Tai Seng, Stad AntwerpenGovernment & Administration | international
    Learn more about Content Strategy
  • Description
    We have created commercials and films for brands all over the world.
    Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
    Skills in Video Production (22)
    campagne filmBrand MovieWeb MovieCompany Movietv spotreclamespotpromofilmtv reclamefilm productionfilm marketing+12
    Works in Video Production (10)
    An overview of our creative work! - Video Production
    Launch C&A collection FW21 - Video Production
    Boost yourself back to normal - Video Production
    A tribute to all creators (Nikon) - Video Production
    Review in Video Production (1)
    Ariane Gehring
    Clients in Video Production (10)
    MAAS Global, WhimTransportation | international
    Chow Tai Seng, Stad AntwerpenGovernment & Administration | international
    HaarwensenNon-profit | international
    MeDirect.beBanking & Financials | national
    Learn more about Video Production
  • Description

    No description provided for this service.

    Skills in Branding & Positioning (38)
    Rebrandinggraphic designdesignbrandinglogo designmotion graphic designluxury brandingbrand guidelinesbrand designhuisstijl+28
    Works in Branding & Positioning (8)
    An overview of our creative work! - Branding & Positioning
    Launch C&A collection FW21 - Branding & Positioning
    A tribute to all creators (Nikon) - Branding & Positioning
    Whim, my City, my Playground - Branding & Positioning
    Review in Branding & Positioning (1)
    Alex Helsen
    Clients in Branding & Positioning (8)
    Friendship IncMarketing & Advertising | international
    C&A BelgiumClothing & Accessories | international
    MAAS Global, WhimTransportation | international
    Bongo / Smartbox groupTravel & Leisure | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Digital Strategy (24)
    strategische planningMarketing LocalStratégie Marketingstrategische marketingContent StrategySocial Media StrategyDigital StrategyCommunicationMarketing Strategyonline strategy+14
    Works in Digital Strategy (4)
    An overview of our creative work! - Digital Strategy
    Boost yourself back to normal - Digital Strategy
    Whim, my City, my Playground - Digital Strategy
    This tram has no entry or exit fee - Digital Strategy
    Clients in Digital Strategy (4)
    MAAS Global, WhimTransportation | international
    Friendship IncMarketing & Advertising | international
    FriskFood | international
    MeDirect.beBanking & Financials | national
    Learn more about Digital Strategy
  • Description
    We believe online advertising is the broadest medium there is today.
    Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.
    Skills in Online Advertising (16)
    content planningcontent plansocial media campagnedigitale campagnecontent marketingweb contentonline addigital advertisingsocial media campaigncontent advertising+6
    Works in Online Advertising (4)
    An overview of our creative work! - Online Advertising
    Launch C&A collection FW21 - Online Advertising
    Whim, my City, my Playground - Online Advertising
    This tram has no entry or exit fee - Online Advertising
    Clients in Online Advertising (4)
    MAAS Global, WhimTransportation | international
    Friendship IncMarketing & Advertising | international
    C&A EuropeClothing & Accessories | international
    MeDirect.beBanking & Financials | national
    Learn more about Online Advertising
  • Description
    We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college.

    Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in.
    We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content.

    And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!)

    Social media ROI?
    We love social media sales. Why else would you advertise? You want sales right?
    Here’s a first tip: Your social media channel is like a shopping window. An interactive one.
    People scroll through their social media, like they stroll through a shopping street.
    They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy.
    All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell.


    Know to grow.
    Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.
    Skills in Social Media (19)
    content creatiePersonnalisation des Réseaux SociauxMarketing des Réseaux SociauxMarketing Socialsocial media rapporteringsocial media reclamecommunity beheersocial media reportingsocial media strategiecontent strategie+9
    Works in Social Media (9)
    An overview of our creative work! - Social Media
    Launch C&A collection FW21 - Social Media
    Boost yourself back to normal - Social Media
    Whim, my City, my Playground - Social Media
    Clients in Social Media (9)
    Bongo / Smartbox groupTravel & Leisure | international
    MAAS Global, WhimTransportation | international
    C&A BelgiumClothing & Accessories | international
    Friendship IncMarketing & Advertising | international
    Learn more about Social Media
  • Description

    No description provided for this service.

    Skills in Graphic Design (8)
    Logo Designhuisstijlgraphic artLogo Graphic Designherpositioneringrebrandingcorporate identitybranding
    Works in Graphic Design (4)
    An overview of our creative work! - Graphic Design
    Boost yourself back to normal - Graphic Design
    Whim, my City, my Playground - Graphic Design
    This tram has no entry or exit fee - Graphic Design
    Clients in Graphic Design (4)
    MAAS Global, WhimTransportation | international
    Friendship IncMarketing & Advertising | international
    FriskFood | international
    MeDirect.beBanking & Financials | national
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Skills in Motion Design (1)
    Motion Design
    Works in Motion Design (4)
    An overview of our creative work! - Motion Design
    Boost yourself back to normal - Motion Design
    Whim, my City, my Playground - Motion Design
    This tram has no entry or exit fee - Motion Design
    Clients in Motion Design (4)
    MeDirect.beBanking & Financials | national
    Friendship IncMarketing & Advertising | international
    MAAS Global, WhimTransportation | international
    FriskFood | international
    Learn more about Motion Design
  • Description

    No description provided for this service.

    Skills in Web Application (1)
    Rédaction Web
    Learn more about Web Application
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Team

15 members in FRIENDSHIP's team

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Awards

FRIENDSHIP was awarded 1 time

Grand Prix2017-5-31Outdoor

Reviews

9 reviews for FRIENDSHIP

4.72/5
(9 reviews)
EN
Esa-Pekka NykänenDirector of Marketing and Sales at MAAS Global / Whim
ServiceAdvertising
SectorTransportation
Team51 - 200
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...

What did you enjoy the most during your collaboration?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.

Are there any areas for improvements?probably, there must be but can't think of them right now.

Esa-Pekka Nykänen recommends this agency

ServiceAdvertising
SectorTransportation
Team51 - 200
AH
Alex HelsenManaging Director at Choco Yoco
ServiceBranding & Positioning
SectorFood
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.

What did you enjoy the most during your collaboration?Watching the brand literally come to live!

Alex Helsen recommends this agency

ServiceBranding & Positioning
SectorFood
Team1 - 10
CV
Christian Van Looyvoorzitter J&L at J&L
ServiceContent Strategy
SectorNon-profit
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.

What did you enjoy the most during your collaboration?The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy recommends this agency

ServiceContent Strategy
SectorNon-profit
Team1 - 10
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Contact

Contact details of FRIENDSHIP

Details

http://www.thisisfriendship.com
  • HeadquarterAntwerp, Belgium
  • Brussels, Belgium
  • Amsterdam, Netherlands