Friday, County Dublin | Sortlist
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County Dublin, Ireland
A Customer-Obsessed Growth Agency. Connecting Digital Marketing and User Experience.
Friday is an award-winning growth agency We are driven to create positive outcomes for our clients, our team and our future. Using a smart mix of research, design, and empathy, we find out what really matters to our clients’ audiences and build digital strategies and platforms that engage and convert. Our mission is simple – to create best-in-class digital experiences using a mix of curiosity and collaboration.
9 people in their team
Speaks English
Sortlist member since 2023
Founded in 2014
3 awards conferred
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9 services offered by Friday

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  • Description
    We’ve produced innovative, award-winning projects and campaigns through a focus on collaboration and consumer behaviour. Digital Marketing is at the core of what we do, and we love it.

    Our approach is collaborative. It’s a partnership. We’ll want to know everything about your brand, what you’ve done. what you want to do… and we’ll want to do it better.

    We form close relationships with our clients and we immerse ourselves in their business goals so that we can use our skills and experience to deliver results across all channels including PPC, SEO, Display Advertising and Social Media.
    Skills in Online Advertising (27)
    Paid MediaFacebook AdsRetargetingDigital AdvertisingAffiliate MarketingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile Advertising+17

    Learn more about Online Advertising

  • Description
    We understand your customers and build powerful solutions that empower them.

    Whether your planning a smartphone app, website or an API integration – we use the latest technologies to ensure speed and simplicity now and into the future. Our experienced in-house dev team is focussed on delivering cutting-edge solutions.

    Each project has its own bespoke requirements. We work closely with you to discover and understand your needs and the needs of your users, and then we tailor a solution that works.

    Our Support and SLA services provide security, stability and iterative improvements across your brands’ digital platforms.

    Most of the technology we work with is in web development and mobile apps including:

    Frontend Development (HTML, JavaScript, CSS).
    We use Open Source / LAMP development platforms.
    Experts in bespoke and secure WordPress CMS development.
    Mobile & Smartphone App Design & Development.
    eCommerce experts.
    Full API integration to 3rd party tools.
    Dedicated & Cloud VM Data Hosting.
    Server Security hardening and management.
    Full SLA Support & Reporting.
    Skills in Website Creation (12)
    Website DevelopmentResponsive Web DesignResponsive WebsiteEcommerce Website DesignWordpress DesignWeb Hosting ManagementWireframe DesignBack-End DevelopmentUser Friendly WebsiteWebsite Design+2

    Learn more about Website Creation

  • Description
    If you make decisions based on assumptions, then you'll either be lucky or wrong. So let your data guide the way.

    Data enables our clients to make informed decisions about digital marketing and content and how they should engage with consumers. Vitally, it also shows how past visitors have engaged with them.

    In this era of big data, and with the introduction of Google Analytics 4, it can be overwhelming when faced with thousands of variables. That’s why we don’t collect data for data’s sake. Instead, our approach is to make big data feel small by focusing on the small points that make the biggest difference.

    We offer unparalleled reporting and data analysis that can better inform your marketing spend. In fact, we’d go far so far as to say that we won’t let you spend your money without first knowing everything that we can. We’re just ethical like that.
    Skills in Web analytics/Big data (11)
    AnalyticsData VisualizationUser Session TrackingGoogle Analytics ConsultingAnalytics ConsultingConversion Rate TrackingConversion TrackingData AnalyticsData MigrationData Reporting+1

    Learn more about Web analytics/Big data

  • Description
    When planning their strategy, too often, organisations focus on commercial objectives, their competitors, personas, quantitative data, and what worked previously.

    They don’t fully understand their users and audiences. Smart research will give a full picture of the opportunity and be clear about who we’re talking to.

    Once you align business needs with data and insights, then you can plan and build a strategy that will work for your business and delight your customers.
    Skills in Digital Strategy (16)
    Online VisibilityOnline MarketingInbound MarketingDigital TransformationSearch Engine MarketingDigital Media MarketingDigital ConsultingTraffic GenerationDigital Marketing StrategyDigital Marketing Consulting+6

    Learn more about Digital Strategy

  • Description
    This is the reason that Friday exists – UX is the backbone of everything we do.

    To create a great user experience we must show empathy with the end-user, and understand how they behave – their goals, motivations and frustrations. We don’t do this by assumption or using second-hand information. We are research-based, we talk directly to the user to validate our direction.

    This allows us to create the best possible user experience, making it as targeted and frictionless as possible.

    When we talk about user experience in the digital world we mean the interactions, reactions, and perceptions your audiences have wherever they engage in your brand. It could be when they use your website or app, but also when they search for your services or engage with you on social channels.

    It’s emotional, it’s the feeling that people have when they use your product or service.
    Skills in Ergonomy (UX/UI) (15)
    UI DesignUX ResearchUsability TestingUser ResearchUser TestingUser JourneyMobile App UI DesignUser ExperienceUX optimizationUX Strategy+5

    Learn more about Ergonomy (UX/UI)

  • Description
    ata-driven Search Engine Optimisation delivers measurable results. And we don't just believe it, we make those results happen.

    Simply put, SEO is a set of methods aimed at increasing the visibility of a website with search engine results. But what sounds so simple, really isn’t.

    What is the use of a great website if your customers can’t find you? Developing a strong SEO strategy is paramount to your online success. And with our help, it is possible.

    SEO has changed a lot, and it will continue to do so. It is much more than keywords and writing blog posts. It’s about many things, including content, context and the technical know-how required to outrank your competitors.
    Skills in SEO (17)
    Organic TrafficMeta Data OptimizationMobile SEOSearch Engine OptimizationLocal SEOLink BuildingSEO StrategyTechnical SEOKeyword ResearchWebsite SEO+7

    Learn more about SEO

  • Description

    No description provided for this service.

    Skills in Growth Marketing (7)
    Social Media StrategyLead GenerationConversion Rate OptimizationCustomer AcquisitionB2B Lead GenerationLead AcquisitionSocial Media Strategy

    Learn more about Growth Marketing

  • Description

    No description provided for this service.

    Skills in Content Strategy (5)
    Web ContentTarget Audience DefinitionContent AdvertisingBlogging StrategySocial Content Strategy

    Learn more about Content Strategy

  • Description

    No description provided for this service.

    Skills in E-commerce (11)
    WordPress Website ShowcaseWordpress EcommerceDigital CommerceShopify MarketingShopify DevelopmentWooCommerceeCommerce DesignShopify DesignWebshop DevelopmentEcommerce+1

    Learn more about E-commerce

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9 members in Friday's team

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StoryOur service is personal, responsive and accountable. We work in partnership with you and as part of your team. We are transparent and easy to understand; everything from our prices to our reporting is clear and actionable.
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Friday was awarded 3 times

Spider Awards2019-11-1Best Website
Spider Awards2023-1-1Best eCommerce
DMA - Digital Media Awards2020-1-1Best Agency


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Contact details of Friday


  • Headquarter61 Merrion Square South, Dublin 2, Ireland