EffektivWeb

Melbourne, Australia

Real delivery experience, rebuilt around AI

EffektivWeb is a Melbourne-based web design and digital marketing agency and a brand of Effektiv Solutions Pty Ltd. We bring 20+ years of hands-on experience delivering web and marketing solutions for Australian small businesses, rebuilt from the ground up with AI running through every part of our delivery. Our core services include EffektAI Websites, hosted on AI-optimised infrastructure with no CMS or plugins to maintain; SEO and online marketing covering Google, Bing, and AI search; Google Business Profile management; business email on Microsoft 365; and custom web platforms for businesses that need more than standard tools. Our Virtual Marketing Team bundles website, SEO, content, and email marketing into one ongoing programme with a dedicated account manager. We build these as ongoing partnerships rather than one-off projects, and we report on progress in plain language every month, not jargon-heavy dashboards. We focus on these areas specifically, not everything an agency can sell.

12 people in their team

Speaks English

Sortlist member since 2026

Founded in 2026

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Description

EffektivWeb's website design service runs on EffektAI, our own AI platform. It designs, writes, and maintains every site directly, with no CMS and no plugins to patch. Every build sits on Jamstack architecture rather than a database-driven template a structural reason sites consistently score 90+ across Google Lighthouse's Performance, Accessibility, Best Practices, and SEO categories. The process starts with a conversation, not a form. EffektAI drafts the site plan, writes every page in the client's voice, and a Lighthouse check runs on every deploy, so problems get caught immediately rather than months later. That same clean, static markup is also what lets crawlers from ChatGPT, Claude, and Perplexity actually parse the site, something JavaScript-heavy templated builds often can't manage.

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Description

EffektivWeb's SEO service is built on fundamentals, not short-term tactics that stop working once a client leaves. Keyword research starts with buyer intent, not raw search volume, and Ahrefs handles the competitive intelligence behind it, tracking what competitors rank for and where the gaps sit. On-page work covers structure, metadata, headings, and schema, backed by AI-assisted content drafts targeting priority keywords. Technical SEO addresses site speed, crawlability, and Core Web Vitals, since none of the on-page work matters if Google can't crawl the site properly in the first place. For local businesses, we handle citation building and NAP consistency across directories, which still moves rankings even though it's less discussed than it used to be. Reporting comes monthly, straight from Google Search Console and Analytics 4, tracking rankings, organic sessions, and content gaps competitors haven't closed yet.

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EffektivWeb's email marketing service runs through Mailchimp, with AI drafting every send and a person approving it before anything goes out. Campaign creation covers newsletters, promotions, and announcements, written to match the client's actual voice rather than a generic template. Automation covers what most small businesses never get around to: welcome sequences, follow-ups, and re-engagement flows that run continuously once built, with AI personalising content per segment. We also manage list health directly, cleaning inactive subscribers, testing subject lines, and tracking open rates, click-throughs, and unsubscribes so deliverability doesn't quietly degrade over time. Most agencies treat email as an afterthought. We treat consistency as the differentiator.

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EffektivWeb's marketing service covers Google Search, Google Maps, and AI assistants like ChatGPT and Perplexity channels most small businesses only half-cover. We start with Google Business Profile, since it's the highest-return channel most local businesses have barely touched: profile optimisation, weekly AI-written posts, review responses, and monthly reporting on calls and profile views. Traditional SEO builds on that with buyer-intent keyword research, on-page and schema work, and technical fixes for speed and crawlability, reported through Search Console data. Generative Engine Optimisation is newer and different. When someone asks ChatGPT or an AI Overview a question in a client's niche, the goal is citation, not ranking. That means direct-answer content structure, entity-building across authoritative sources, and citation tracking across ChatGPT, Perplexity, and Gemini.

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Description

EffektivWeb's e-commerce website design service spans a small set of platforms, and we recommend whichever best fits the business rather than defaulting to one. EffektAI Commerce builds a full store product catalogue, payments, and shipping on the same Jamstack architecture as our EffektAI content sites, inheriting 90+ Lighthouse scores and AI-written product content, with no CMS or plugins to maintain. For businesses that want e-commerce, email marketing, and hosting bundled into one Australian-built subscription, we offer a managed platform that includes all of it natively, with a drag-and-drop editor for day-to-day changes that don't need a developer. An open-source option with a larger plugin ecosystem suits clients who need a specific integration, though it carries more ongoing maintenance.

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Headquarter9 Yarra Street, South Yarra VIC, Australia