About Duval Branding NV
YOU HAVE TO BECOME WHO YOU ARE.
YOU HAVE TO BECOME WHO YOU ARE.
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Branding & Positioning
- At Duval Branding we align your brand with your business drivers. Today, companies are beginning to understand that people want meaning instead of messaging. Call it conversation, call it content, call it whatever you like. ‘Brand’ is not about what you say or how you look, but about who you are and what you do. We dare companies to (re)discover who they really are. Why are they doing what they are doing? And, then, we help them to communicate their vision, beliefs and personality in a coherent, inspiring way. So they, somehow, become who they truly are.
- Duval Branding offers digital strategy and execution services based on customer journey exploration, ideation, design and optimization.
- Duval Branding offers in-house motion design as part of a branding exercise.
- Duval Branding offers strong and compelling design that supports the brand strategy and makes the brand universe come to life through all possible brand touch points and techniques.
- Duval Branding offers digital services in the field of online communication (eg.: website design and development, social media design, service design)
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Check the latest works made for our clients
Atelier VeritasDecember 2016December 2016
Atelier Veritas inspires creative people.
Development, positioning and branding of a new shop- and online platform for creative people. From starting knitters to experienced ‘createurs’, everyone is welcome in Atelier Veritas. Here they find inspiration, enthusiastic helpers, creative soul mates and everything that is needed to express themselves creatively. For now there will be 14 Veritas stores where the Atelier Veritas concept will be installed. But the story breaths online (www.atelierveritas.com) and soon there will be opening a first concept store in Antwerp.
Welkom in de buurt (EFFIE winner 2016)May 2016May 2016
Welkom in de buurt (EFFIE winner 2016)
Uniting all their branded firms into one major brand - Matexi - lead to the creation of one strong and consistent brand universe based on a very strong positioning and vision to become the reference in developing and building neighbourhoods.
As a result of this exercise all current neighbourhood projects are revised and brought in line with the corporate philosophy.
The legend of Strange DonkeyMay 2016May 2016
The legend of Strange Donkey
To create a precious gin we skilfully unite 23 ingredients, 17 of which are grown in the fruitful pasture of Vremde, a drowsy town near Antwerp (by all odds the greatest city of Belgium). A long, long time ago the villagers decided to build a church. For some reason, they left it up to a donkey to ‘choose’ a suitable site. Wherever it would stop to rest, they would build. As these head-strong animals often do, the donkey resolutely followed its own path and wandered off to a rather strange location. In local dialect “Vremde” means “strange”. With this characteristic yet delicate gin we pay tribute to Vremde, where all our ideas take root.
PrimaDonna SwimMay 2016May 2016
PrimaDonna Swim is the first swim wear collection in the PrimaDonna brand range. We created a stylish and luxurious brand universe in extension of the lingerie ranges, focusing on the fact that PrimaDonna has probably the best swim wear collection for large cup-sized women.
Going NY (RedDot Winner 2015)May 2016May 2016
Going NY (RedDot Winner 2015)
Patrick Van Rosendaal is the first official Belgian New York city guide. With his small company BE NY, he guides and accompanies Belgian tourists and groups in New York. After his extensive wanderings throughout the city, Patrick wrote a book based on portraits of the different New Yorkers he encountered along the way. Interesting, creative, unique and strong personalities that reveal to us the ins & outs of life in New York.
After Duval Branding first developed the brand identity for BE NY, the agency was asked to design the book: in collaboration with the Lannoo publishing house, “From Tourist to New Yorker” by Patrick Van Rosendaal, an unusual travel guide about New York.
For Duval Branding, too, hardly an everyday branding project . . .
There is no age limit on happiness.May 2016May 2016
There is no age limit on happiness.
Armonea is the leading independent elderly care service provider in Belgium. Spread across some 60 nursing homes, service flats and service residences throughout Belgium, its 3,600 elderly care staff create a home environment for more than 6,200 senior citizens on a daily basis. Armonea felt their 35th anniversary was the right time to expand its brand reach. Duval Branding was approached to help devise a strong brand positioning as well as the corresponding visual language. Armonea’s unique philosophy of ‘positive aging’ was used as a stepping stone for the new branding. All channels of communication are assessed based on this philosophy and fleshed out according to the newly developed guiding principle of ‘there’s no age limit on happiness’.
Merger of Locus and Bibnet into CULTUURCONNECTMay 2016May 2016
Merger of Locus and Bibnet into CULTUURCONNECT
Locus (Flemish government initiative to support public libraries and cultural centers) and Bibnet (Flemish government initiative to support public libraries in their digital offering and environment) merge together and become CULTUURCONNECT.
This new branded initiative aims to introduce and support all digital initiatives with public libraries and cultural centers. This way they can collaborate intensively and help their different audiences with new ways of exploring and enjoying culture in a broad sense.
Duval Branding developed the strategic brand positioning, a new name, new visual identity and executed the communication concept throughout all brand touch points.
We take it personally.May 2016May 2016
We take it personally.
Mercier-Vanderlinden Asset Management asked us to refresh their brand, to bring it in accordance with their renewed vigour. To us, the personal character of their approach demanded a brand identity that combines character with humanity and reliability. We developed a new brand story and visual identity plus an important number of communication tools, ranging from stationery and brochures to online templates.
Design to operateMay 2016May 2016
Design to operate
Boeckx and De Vloed, both specialising in educational and health care construction, are combining their strengths and talents under the name DETOO Architects. A new, ambitious entity that is ready to design Belgian and international projects requiring specific expertise. With their claim “ DESIGN TO OPERATE" they underline their ability not only to necessarily design the building that is asked for but to design the building that is actually needed.
Rebranding an iconic juice brandDecember 2016December 2016
Rebranding an iconic juice brand
Iconic juice brand makeover.
Looza boasts a rich past and strong brand awareness. Although Looza is very well represented in the catering industry, PepsiCo felt it was time to give the brand some more substance. Duval Branding immersed itself in the brand's history and used the iconic Looza logo from 1947 to 1999 as a powerful starting point to move the brand forward with renewed momentum.
With a new identity, a new baseline – "Live Juicy" – and a renewed communication spectrum, Looza aims to reclaim its iconic place in retail and the catering industry.
The Opera DistrictMay 2016May 2016
The Opera District
Emaar is Dubai's leading real estate project developer. Duval Branding was asked to create the visual identity and brand universe for The Opera District, a completely new area located in the heart of Downtown Dubai (next to the Burj Khalifa), which holds together the new arts and culture movement in the Middle East.
Our starting point for branding this new destination universe is the circular area embracing creativity, supporting the arts sector and offering visitors hospitality and leisure of their choice. The logo reflects the area and functions as the new epicenter of arts and culture in the world.
Repositioning en rebranding of ISABELMay 2016May 2016
Repositioning en rebranding of ISABEL
ISABEL celebrates in 2015 its 20th anniversary. As a pioneer in online multi-banking services, the company went trough big changes the past 20 years. To diversify its product offering and to commercialize even further we used the anniversary of ISABEL to reposition themselves into ISABEL GROUP with a new claim ‘Transactions you can bank on.' From strategic brand positioning to a new look&feel, a communication platform as renewed marketing and sales materials.
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