Dragon360
ABM and Demand Gen Advertising for Long Sales Cycles and High-Value Deals
Dragon360 is a B2B advertising agency built for companies navigating long sales cycles and high-value deals. Most advertising programs are optimized for volume. More leads. More clicks. More activity. That approach breaks down when buying decisions involve multiple stakeholders, longer timelines, and real scrutiny. We design and manage advertising programs around how buyers actually evaluate and purchase. Campaigns are structured around the accounts that matter and the buying groups within them, with messaging and creative built to reflect how decisions actually get made. Execution spans LinkedIn, Google, paid social, and programmatic, working together to generate demand, reinforce positioning, and stay relevant as deals take shape. Our work brings demand generation and account-based marketing into a single motion. Advertising is used to create demand, support active opportunities, and stay present during the moments that actually shape decisions. Core services include: B2B Advertising Strategy and Management Account-Based Marketing (ABM) Strategy and Activation Paid Media Campaign Execution across Search, Social, Programmatic, CTV, and more Creative Development and Design Strategic Campaign Development and Go-To-Market Support HubSpot Marketing Operations and Advertising Alignment Content Syndication Strategy and Management 15 people in their team
Speaks English
6 projects in their portfolioSortlist member since 2023
Founded in 2007
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Services
5 services offered by Dragon360
Description Growth isn't achieved by adding more tactics. It's achieved by aligning strategy, messaging, creative, audiences, and measurement around the outcomes your business is trying to achieve. Whether supporting demand generation, ABM, or a combination of both, we build growth programs that improve lead quality, strengthen pipeline, and create sustainable performance over time through continuous testing, learning, and optimization.Skills in Growth Marketing (18) Programmatic AdvertisingGoogle AdvertisingPay Per Click MarketingFacebook AdsLinkedIn AdsAdvertising CampaignPaid MediaAccount Based MarketingB2B AdvertisingCreative Advertising+8Works in Growth Marketing (4) Clients in Growth Marketing (4) Bentley SystemsSoftware & Computer Services | internationalTungsten AutomationSoftware & Computer Services | internationalOnshapeSoftware & Computer Services | internationalDatonicsInternet | national
Learn more about Growth MarketingDescription Our advertising engagements begin with understanding your business, buyers, and go-to-market strategy before channels or campaigns are ever discussed. We design programs around your objectives, sales motion, and buying journey, ensuring every advertising decision supports meaningful business outcomes rather than isolated marketing metrics. Clients can expect a senior-level team that develops the strategy, executes the work, continuously optimizes performance, and adapts as markets, buyers, and business priorities evolve.Skills in Advertising (18) Programmatic AdvertisingGoogle AdvertisingFacebook AdsLinkedIn AdsAdvertising CampaignPaid MediaAccount Based MarketingB2B AdvertisingCreative AdvertisingDemand Generation+8Works in Advertising (6) Clients in Advertising (4) Planet DDSSoftware & Computer Services | nationalBentley SystemsSoftware & Computer Services | internationalTechSmithSoftware & Computer Services | nationalTungsten AutomationSoftware & Computer Services | international
Learn more about AdvertisingDescription Digital advertising should do more than generate clicks and leads. We build and manage paid media programs across search, social, programmatic, and ABM platforms that are aligned to how your organization goes to market. Clients can expect strategic campaign management, transparent reporting, continuous optimization, and a focus on improving both lead quality and pipeline contribution.Skills in Online Advertising (19) Programmatic AdvertisingFacebook AdsLinkedIn AdsAdvertising CampaignPaid MediaAccount Based MarketingB2B AdvertisingCreative AdvertisingDemand GenerationGoogle Advertising+9Works in Online Advertising (6) Clients in Online Advertising (4) Planet DDSSoftware & Computer Services | nationalBentley SystemsSoftware & Computer Services | internationalTechSmithSoftware & Computer Services | nationalTungsten AutomationSoftware & Computer Services | international
Learn more about Online AdvertisingDescription Creative should help buyers make decisions, not simply attract attention. Our design process begins with audience insights and messaging strategy, ensuring every asset supports the campaign objective and reflects how buying decisions are actually made. From digital advertising to campaign creative, clients receive work that is thoughtfully developed, performance-driven, and continually refined based on results.Skills in Graphic Design (5) Account Based MarketingB2B AdvertisingCreative AdvertisingDemand GenerationCampaign StrategyWorks in Graphic Design (5) Clients in Graphic Design (4) Planet DDSSoftware & Computer Services | nationalBentley SystemsSoftware & Computer Services | internationalTechSmithSoftware & Computer Services | nationalOnshapeSoftware & Computer Services | international
Learn more about Graphic DesignDescription Effective media planning starts with your buyers, not media channels. We combine audience research, buying group insights, campaign objectives, and budget considerations to build media plans that reach the right people throughout complex buying journeys. Every recommendation is grounded in business priorities, with ongoing refinement as performance data and market conditions change.Skills in Media Planning (19) Programmatic AdvertisingGoogle AdvertisingFacebook AdsLinkedIn AdsAdvertising CampaignPaid MediaAccount Based MarketingB2B AdvertisingCreative AdvertisingDemand Generation+9Works in Media Planning (6) Clients in Media Planning (4) Planet DDSSoftware & Computer Services | nationalBentley SystemsSoftware & Computer Services | internationalTechSmithSoftware & Computer Services | nationalTungsten AutomationSoftware & Computer Services | international
Learn more about Media Planning
Team
15 members in Dragon360's team
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- Headquarter8 N Front St, Kingston, New York, 12401, US
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