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Designation

Ottobrunn, Germany
Designing data products people actually understand
About Designation Designation is a design agency for data products based in Munich. Founded in 2018, the company helps organisations turn complex datasets into meaningful, usable experiences. Core expertise User-centered design for data products, simplifying complex systems and improving how humans understand and navigate information. Approach Designation blends clear interaction design with a practical focus on data legibility and navigation. The agency prioritises clarity, iteration and real-user validation to ensure solutions are adopted. Why clients choose them International customers across technology, data science, industry, SMEs and software partner with Designation for pragmatic, human-first design that makes data actionable. Get in touch Designation designs data products that help people make better decisions.
2 people in their team
Speaks English, German
Sortlist member since 2025
Founded in 2018
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Services

3 services offered by Designation

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  • Description
    We help organisations design data products, translating complex datasets into clear, usable interfaces through user-centred research, prototyping and real-user validation for adoption.
    Skills in Data Consulting (1)
    Data Consulting

    Learn more about Data Consulting


  • Description
    We craft data-first visual designs and dashboards that prioritise legibility, hierarchy and interaction, making complex information instantly comprehensible for real users.
    Skills in Graphic Design (1)
    Production Design Company

    Learn more about Graphic Design


  • Description
    We analyse product and usage data to surface actionable insights, build reliable data models and dashboards that guide design decisions and improve user understanding.
    Skills in Web analytics/Big data (2)
    Data Science ConsultingData Analysis Consulting

    Learn more about Web analytics/Big data

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Team

2 members in Designation's team

StoryWe started Designation in Munich in 2018 because we kept seeing the same problem: rich datasets that no one could truly use. From our first projects we focused on designing data products that speak to people — not just dashboards that collect dust. We learned to translate complexity into clear interactions, and to design paths through systems that previously felt intimidating. Today we work with international teams in technology, data science, industry, SMEs and software, helping them make data meaningful for real users. We still enjoy the challenge of taking messy data and turning it into products people trust and rely on every day.
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Contact

Contact details of Designation

Details


  • Headquarter16 Ludwig-Thoma-Straße, 85521 Ottobrunn, Deutschland

  • 16 Ludwig-Thoma-Straße, 85521 Ottobrunn, Deutschland