Databay
Data-driven timing for measurable marketing ROI
About Databay Databay is an Amsterdam-based marketing intelligence agency that transforms customer data into actionable insights. Since 2005 it supports national and international organisations in creating data-driven marketing strategies to improve return on investment. Core services Databay specialises in CRM, e‑commerce, e-mail, mobile and media campaign optimisation, using data to identify the right moment and message for customers. Approach Combining analytics, testing and continuous optimisation, Databay focuses on timing, relevance and measurable impact rather than vanity metrics. Why choose Databay Part of the Omnicom Group, Databay blends independent agility with global scale to deliver intelligent, measurable marketing solutions. Get in touch Databay helps clients seize opportunities through smarter use of data.
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2 services offered by Databay
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14 members in Databay's team
Story
We founded Databay in Amsterdam in 2005 with a simple belief: data should make marketing smarter, not noisier. From day one we've wrestled with messy customer records, fragmented channels and noisy signals — turning that chaos into clear, actionable insights. Our team learned early that timing and relevance matter as much as prediction: finding the right moment to send an email, nudge a mobile user or personalise an e-commerce offer. Joining the Omnicom Group sharpened our scale and ambition, but our daily work still feels like laboratory experimentation—testing hypotheses, measuring lift and iterating fast. Today we help national and international clients build data-driven CRM, e‑commerce, email, mobile and media campaigns that uncover opportunities and optimise ROI.
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- Headquarter82 Generaal Vetterstraat, 1059BW Amsterdam, Nederland
- 82 Generaal Vetterstraat, 1059BW Amsterdam, Nederland