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CX Factory

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Gdańsk, Poland
We understand that good B2B marketing doesn’t operate in isolation from sales, logistics, and financial realities. Buying processes take months, involve multiple stakeholders, and rarely end with a decision after the first interaction. Add to that negotiations, individual pricing, and complex requests for quotation. That’s why B2B sales growth needs to be built on data and real customer buying journeys. Marketing initiatives should bring structure to communication, support sales teams, and provide full control over performance. How this is achieved: marketing and sales data are combined into clear, actionable reports (BigQuery, Looker Studio, dashboards), B2B lead generation is driven through targeted campaigns (Google Ads, LinkedIn Ads, Meta Ads), websites and landing pages are designed to support requests for quotation, communication and content strategies strengthen B2B social media presence, marketing and sales automation improves efficiency (CRM, marketing automation), B2B platforms and e-commerce systems are optimized (UX/UI, cross-selling, upselling), marketing audits identify real growth opportunities, As a result, marketing becomes a structured system that genuinely supports sales. Want to see how this could work in your company? Let’s talk.
6 people in their team
Speaks Polish, English
9 projects in their portfolio
Sortlist member since 2026
Founded in 2023
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Services

8 services offered by CX Factory

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  • Description
    We create comprehensive marketing strategies based on data analysis, market research, and business objectives. Our approach includes marketing audits, buyer personas, customer journey mapping, and actionable roadmaps. We help B2B companies align their marketing activities with sales goals and build scalable growth plans.
    Skills in Digital Strategy (6)
    B2B MarketingData Driven MarketingOnline MarketingSearch MarketingDigital Process AutomationDigital Analytics
    Works in Digital Strategy (7)
    Market Entry Strategy for Automated Storage System - Digital Strategy
    Improving Lead Quality for a B2B Market Platform - Digital Strategy
    Lead Generation for Printing Industry - Digital Strategy
    GA4 & Automated Reporting Implementation - Digital Strategy
    Clients in Digital Strategy (4)
    BaumalogIndustrial Goods & Services | international
    SpectisConstruction | international
    DrukpolskaIndustrial Goods & Services | national
    Sense MonitoringConstruction | national
    Learn more about Digital Strategy
  • Description
    We conduct in-depth customer and market research through interviews, competitive analysis, and mystery shopping. The results are detailed buyer personas and mapped decision journeys that directly support marketing and sales strategies in complex B2B environments.
    Skills in Market Research (2)
    Competitive AnalysisUX Research
    Works in Market Research (3)
    Market Entry Strategy for Automated Storage System - Market Research
    Marketing Strategy for Industrial Construction - Market Research
    Customer Retention Strategy for E-commerce - Market Research
    Clients in Market Research (3)
    BaumalogIndustrial Goods & Services | international
    Logibear ServicesConstruction | national
    Open GiftE-commerce | national
    Learn more about Market Research
  • Description
    We design data-driven growth strategies focused on lead generation and customer retention in B2B. Our approach combines marketing automation, lead scoring, and targeted campaigns to support sales teams and maximize customer lifetime value through systematic processes.
    Skills in Growth Marketing (5)
    B2B Lead GenerationLead ManagementConversion Rate OptimizationLead QualificationGrowth Audit
    Works in Growth Marketing (5)
    Market Entry Strategy for Automated Storage System - Growth Marketing
    Improving Lead Quality for a B2B Market Platform - Growth Marketing
    Lead Generation for Printing Industry - Growth Marketing
    Marketing Strategy for Industrial Construction - Growth Marketing
    Clients in Growth Marketing (4)
    BaumalogIndustrial Goods & Services | international
    SpectisConstruction | international
    DrukpolskaIndustrial Goods & Services | national
    Logibear ServicesConstruction | national
    Learn more about Growth Marketing
  • Description
    We design and run B2B campaigns in Google Ads, Facebook Ads and LinkedIn Ads, tailored to long and complex decision-making processes. Our work is based on buyer personas, customer journeys, and data, with a strong focus on lead quality and real sales support.
    Skills in Online Advertising (10)
    B2B Lead GenerationRemarketingConversion OptimizationGoogle AdvertisingFacebook AdsLinkedIn AdsDisplay MarketingOnline AdSearch Engine AdvertisingWebsite Advertising
    Works in Online Advertising (5)
    Improving Lead Quality for a B2B Market Platform - Online Advertising
    Marketing Analytics & Conversion Tracking - Online Advertising
    Lead Generation for Printing Industry - Online Advertising
    Data Infrastructure & Reporting for B2B Marketing - Online Advertising
    Clients in Online Advertising (4)
    SpectisConstruction | international
    Mr CookFood | national
    DrukpolskaIndustrial Goods & Services | national
    ATEPAAIndustrial Goods & Services
    Learn more about Online Advertising
  • Description
    We optimize B2B e-commerce platforms by analyzing user experience, purchase flows, and conversion barriers. Our work focuses on clear offer presentation, supporting RFQ processes, and planning effective cross-selling and upselling strategies to improve conversion rates.
    Skills in E-commerce (4)
    B2B eCommerceCustomer Journey MappingEcommerce AnalyticsUX Research
    Work in E-commerce (1)
    Customer Retention Strategy for E-commerce - E-commerce
    Client in E-commerce (1)
    Open GiftE-commerce | national
    Learn more about E-commerce
  • Description
    We implement GA4, structure events and conversions, and build automated reports in Looker Studio. Our reporting provides teams with ongoing visibility into marketing and sales performance, enabling data-driven decisions and continuous optimization.
    Skills in Web analytics/Big data (11)
    Data ConsultingBig Data AnalyticsData AnalyticsData ReportingData VisualizationData WarehousingBig Data MarketingAnalytics ConsultingData Analysis ConsultingWeb Analytics Big Data+1
    Works in Web analytics/Big data (3)
    Marketing Analytics & Conversion Tracking - Web analytics/Big data
    Data Infrastructure & Reporting for B2B Marketing - Web analytics/Big data
    GA4 & Automated Reporting Implementation - Web analytics/Big data
    Clients in Web analytics/Big data (3)
    Mr CookFood | national
    ATEPAAIndustrial Goods & Services
    Sense MonitoringConstruction | national
    Learn more about Web analytics/Big data
  • Description
    We integrate data from GA4, advertising platforms, and CRM systems into BigQuery, creating a centralized data source for advanced analysis. We also implement Consent Mode v2 and privacy-compliant tracking solutions to ensure data quality while meeting GDPR requirements.
    Skills in Data Consulting (2)
    Data ConsultingCRM Consulting
    Works in Data Consulting (4)
    Marketing Analytics & Conversion Tracking - Data Consulting
    Data Infrastructure & Reporting for B2B Marketing - Data Consulting
    GA4 & Automated Reporting Implementation - Data Consulting
    Customer Retention Strategy for E-commerce - Data Consulting
    Clients in Data Consulting (4)
    Mr CookFood | national
    ATEPAAIndustrial Goods & Services
    Sense MonitoringConstruction | national
    Open GiftE-commerce | national
    Learn more about Data Consulting
  • Description
    We analyze and optimize websites for search engines through technical audits, proper sitemap configuration, canonical links, and structured data. We consolidate content, improve site architecture, and enhance visibility in search results to drive organic traffic and support long-term growth.
    Skills in SEO (5)
    SEO Content CreationSEO AnalyseTech SEOWebsite OptimizationSEO Strategy
    Learn more about SEO
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Team

6 members in CX Factory's team

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StoryCX Factory is a team of practitioners combining strategy, data, sales, and technology to help companies structure marketing and grow sales. Aleksandra leads strategy and research, Dawid connects marketing and sales through automation, Bogdan builds systems, and Krzysztof drives market expansion.
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Contact

Contact details of CX Factory

Details

  • HeadquarterMostowa 1/44, 80-001 Gdańsk, Poland