CX Factory

Gdańsk, Poland

We understand that good B2B marketing doesn’t operate in isolation from sales, logistics, and financial realities. Buying processes take months, involve multiple stakeholders, and rarely end with a decision after the first interaction. Add to that negotiations, individual pricing, and complex requests for quotation. That’s why B2B sales growth needs to be built on data and real customer buying journeys. Marketing initiatives should bring structure to communication, support sales teams, and provide full control over performance. How this is achieved: marketing and sales data are combined into clear, actionable reports (BigQuery, Looker Studio, dashboards), B2B lead generation is driven through targeted campaigns (Google Ads, LinkedIn Ads, Meta Ads), websites and landing pages are designed to support requests for quotation, communication and content strategies strengthen B2B social media presence, marketing and sales automation improves efficiency (CRM, marketing automation), B2B platforms and e-commerce systems are optimized (UX/UI, cross-selling, upselling), marketing audits identify real growth opportunities, As a result, marketing becomes a structured system that genuinely supports sales. Want to see how this could work in your company? Let’s talk.

6 people in their team

Speaks Polish, English

9 projects in their portfolio

Sortlist member since 2026

Founded in 2023

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Services

8 services offered by CX Factory

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Description

We create comprehensive marketing strategies based on data analysis, market research, and business objectives. Our approach includes marketing audits, buyer personas, customer journey mapping, and actionable roadmaps. We help B2B companies align their marketing activities with sales goals and build scalable growth plans.

Skills in Digital Strategy (6)

Search Marketing

Online Marketing

Digital Process Automation

Digital Analytics

B2B Marketing

Data Driven Marketing

Works in Digital Strategy (7)

Market Entry Strategy for Automated Storage System - Digital Strategy

Improving Lead Quality for a B2B Market Platform - Digital Strategy

Lead Generation for Printing Industry - Digital Strategy

GA4 & Automated Reporting Implementation - Digital Strategy

Clients in Digital Strategy (4)

BaumalogIndustrial Goods & Services | international

SpectisConstruction | international

DrukpolskaIndustrial Goods & Services | national

Sense MonitoringConstruction | national

Learn more about Digital Strategy

Description

We conduct in-depth customer and market research through interviews, competitive analysis, and mystery shopping. The results are detailed buyer personas and mapped decision journeys that directly support marketing and sales strategies in complex B2B environments.

Skills in Market Research (2)

UX Research

Competitive Analysis

Works in Market Research (3)

Market Entry Strategy for Automated Storage System - Market Research

Marketing Strategy for Industrial Construction - Market Research

Customer Retention Strategy for E-commerce - Market Research

Clients in Market Research (3)

BaumalogIndustrial Goods & Services | international

Logibear ServicesConstruction | national

Open GiftE-commerce | national

Learn more about Market Research

Description

We design data-driven growth strategies focused on lead generation and customer retention in B2B. Our approach combines marketing automation, lead scoring, and targeted campaigns to support sales teams and maximize customer lifetime value through systematic processes.

Skills in Growth Marketing (5)

B2B Lead Generation

Lead Qualification

Conversion Rate Optimization

Growth Audit

Lead Management

Works in Growth Marketing (5)

Market Entry Strategy for Automated Storage System - Growth Marketing

Improving Lead Quality for a B2B Market Platform - Growth Marketing

Lead Generation for Printing Industry - Growth Marketing

Marketing Strategy for Industrial Construction - Growth Marketing

Clients in Growth Marketing (4)

BaumalogIndustrial Goods & Services | international

SpectisConstruction | international

DrukpolskaIndustrial Goods & Services | national

Logibear ServicesConstruction | national

Learn more about Growth Marketing

Description

We design and run B2B campaigns in Google Ads, Facebook Ads and LinkedIn Ads, tailored to long and complex decision-making processes. Our work is based on buyer personas, customer journeys, and data, with a strong focus on lead quality and real sales support.

Skills in Online Advertising (10)

B2B Lead Generation

Website Advertising

Online Ad

Search Engine Advertising

Display Marketing

LinkedIn Ads

Facebook Ads

Google Advertising

Remarketing

Conversion Optimization

Works in Online Advertising (5)

Improving Lead Quality for a B2B Market Platform - Online Advertising

Marketing Analytics & Conversion Tracking - Online Advertising

Lead Generation for Printing Industry - Online Advertising

Data Infrastructure & Reporting for B2B Marketing - Online Advertising

Clients in Online Advertising (4)

SpectisConstruction | international

Mr CookFood | national

DrukpolskaIndustrial Goods & Services | national

ATEPAAIndustrial Goods & Services

Learn more about Online Advertising

Description

We optimize B2B e-commerce platforms by analyzing user experience, purchase flows, and conversion barriers. Our work focuses on clear offer presentation, supporting RFQ processes, and planning effective cross-selling and upselling strategies to improve conversion rates.

Skills in E-commerce (4)

Customer Journey Mapping

B2B eCommerce

UX Research

Ecommerce Analytics

Work in E-commerce (1)

Customer Retention Strategy for E-commerce - E-commerce

Client in E-commerce (1)

Open GiftE-commerce | national

Learn more about E-commerce

Description

We implement GA4, structure events and conversions, and build automated reports in Looker Studio. Our reporting provides teams with ongoing visibility into marketing and sales performance, enabling data-driven decisions and continuous optimization.

Skills in Web analytics/Big data (11)

Web Analytics Big Data

Big Data Marketing

Data Consulting

Data Visualization

Data Warehousing

Data Reporting

Data Analytics

Big Data Analytics

Analytics Consulting

Data Analysis Consulting

Works in Web analytics/Big data (3)

Marketing Analytics & Conversion Tracking - Web analytics/Big data

Data Infrastructure & Reporting for B2B Marketing - Web analytics/Big data

GA4 & Automated Reporting Implementation - Web analytics/Big data

Clients in Web analytics/Big data (3)

Mr CookFood | national

ATEPAAIndustrial Goods & Services

Sense MonitoringConstruction | national

Learn more about Web analytics/Big data

Description

We integrate data from GA4, advertising platforms, and CRM systems into BigQuery, creating a centralized data source for advanced analysis. We also implement Consent Mode v2 and privacy-compliant tracking solutions to ensure data quality while meeting GDPR requirements.

Skills in Data Consulting (2)

Data Consulting

CRM Consulting

Works in Data Consulting (4)

Marketing Analytics & Conversion Tracking - Data Consulting

Data Infrastructure & Reporting for B2B Marketing - Data Consulting

GA4 & Automated Reporting Implementation - Data Consulting

Customer Retention Strategy for E-commerce - Data Consulting

Clients in Data Consulting (4)

Mr CookFood | national

ATEPAAIndustrial Goods & Services

Sense MonitoringConstruction | national

Open GiftE-commerce | national

Learn more about Data Consulting

Description

We analyze and optimize websites for search engines through technical audits, proper sitemap configuration, canonical links, and structured data. We consolidate content, improve site architecture, and enhance visibility in search results to drive organic traffic and support long-term growth.

Skills in SEO (5)

SEO Strategy

SEO Content Creation

Tech SEO

SEO Analyse

Website Optimization

Learn more about SEO

Team

6 members in CX Factory's team

Story

CX Factory is a team of practitioners combining strategy, data, sales, and technology to help companies structure marketing and grow sales. Aleksandra leads strategy and research, Dawid connects marketing and sales through automation, Bogdan builds systems, and Krzysztof drives market expansion.

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Contact

Contact details of CX Factory

Details

HeadquarterMostowa 1/44, 80-001 Gdańsk, Poland