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Cut The Crap
Cut the Crap (CTC) is a full-service creative boutique agency based in Mumbai. It was founded by Jagdish Acharya, an ex- ECD with DDB Mudra, well known for the iconic Dhara Jalebi campaign. CTC launched its operations in 2009. Crap is everything that comes between a brand and its idea, hence the name. CTC is known for its focus on brand building and insight-driven creativity. It has several case study campaigns to its credit across categories such as food, personal care, education, cosmetics, cement, health & fitness, laundry care, hair care, beverages, innerwear and OTC. The work done by the agency revived brands like Livon Serum (Marico), Ujala Fabric Whitener (Jyothy Labs) and Heritage Agarbathy (Cycle). The campaign for Taj Cement made it the second largest cement brand in the North-East. The work for Ranjit Rocky innerwear took the one-state company national. The agency also branded and launched India’s first Halal Cosmetics, iba halal care. In 2017, CTC launched Design Sell, a full-fledged unit for BTL dominant brands. CTC client roster reads both startups and big names and includes Cycle Agarbathies, KDAH (Reliance Hospital), Ecotrail Personal Care, Athena Lifesciences, Marico, Jyothy labs, Hills Cement, Hypoxi India, Japan International and Rasna among others.
10 people in their team
Speaks English, Hindi
1 project in their portfolioSortlist member since 2018
Founded in 2009
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Services
2 services offered by Cut The Crap
Description No description provided for this service.
Skills in Advertising (1) Full-ServiceWork in Advertising (1) Client in Advertising (1) Japan InternationalClothing & Accessories | national
Learn more about AdvertisingDescription No description provided for this service.
Work in Branding & Positioning (1) Client in Branding & Positioning (1) Japan InternationalClothing & Accessories | national
Learn more about Branding & Positioning
Team
10 members in Cut The Crap's team
Awards
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Contact
Contact details of Cut The Crap
Details
http://www.cutthecrap.in
- HeadquarterB 811, Samartha Aishwarya, Lions Sol Road, Andheri (W), Mumbai, 400053, India