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Project made for Bonduelle in the Food industry for a B2C audience.The corn market has been under strong attack by the label marks (MDD). Bonduelle felt this reality on its skin (and in its pocket) and decided to act. With pragmatism, the Strategy and objectives have been defined: Reinforce the Bonduelle Brand as the Reference and innovation in the corn market. On the basis of a relatively short budget, the objectives were nevertheless very ambitious. The results? Bonduelle turned the brand with the highest awareness either spontaneous or induced. Bonduelle achieved the highest result and the highest growth ever.