Craft Communications Singapore, Singapore

Project made for FIVE GUYS in the Food industry for a B2C audience in 2021.American cult burger and fries joint Five Guys opened its first ever Singapore store in December 2019. Founded in 1986 in Washington, D.C., Five Guys stands by its simple ethos of quality food and service in a casual setting. With no freezers, microwaves or timers in the kitchens, all ingredients – from its hand-pressed beef patties to its hand-cut fries to its produce – are prepared fresh daily.Believing that quality food speaks for itself, Five Guys sought to educate its customers in Singapore on how their food is stored, prepared and cooked. Though a private media launch with slightly over 80 attendees, we introduced how Five Guys ensures quality from kitchen to table to local media and key opinion leaders in food and beverage community.