Business Lab
Diagnosis-first business consultancy for CEOs and founders in Lebanon and MENA. Arabic and English.
Business Lab is a diagnosis-first business consultancy based in Yarzeh, Baabda, Lebanon, founded and owned by Sarah Mck. Our office address is 20 Street 17, Yarzeh, Baabda, Lebanon. We work with CEOs, founders and managing directors of established businesses across Lebanon and MENA, in Arabic and English. Growth problems can appear as leads that do not buy, prospects who disappear after receiving a price, revenue growing while profit stays flat, or a sales team that is not closing. Business Therapy starts with evidence, such as anonymized sales records, real sales conversations and business figures, to distinguish the symptom from its possible causes. We agree one justified correction, measure what happens and reassess. Services include Business Therapy (business diagnosis), growth advisory and Virtual CMO support, Growth Accelerator (separately scoped strategy, marketing and sales execution), corporate sales and marketing training, and Business Lab Academy online courses. Business Lab began in 2022 and rebranded in 2026. Our team has five members. Operated by Viral Agency S.A.R.L. Start with a free 15-minute introductory call: https://bybusinesslab.com/book-diagnosis/ . The call establishes the challenge and fit; detailed work is scoped separately. 5 people in their team
Speaks English, Arabic
Works remotely across the globe
Sortlist member since 2026
Founded in 2022
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5 members in Business Lab's team
StoryBusiness Lab began in 2022 and rebranded in 2026. Founded and owned by Sarah Mck, our five-person team works in Arabic and English with businesses in Lebanon and MENA. Business Therapy starts with evidence, then one justified correction, measurement and reassessment.
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- HeadquarterThe Viral, Yarzeh, Lebanon