Brown Men Marketing

Delhi, India

Digital marketing and lead generation for regulated financial services

Brown Men Marketing (BMM) is a digital marketing agency for financial services in India and the UAE. We work only with regulated businesses: banks, NBFCs and lenders, DSA networks, PMS and AIF firms, wealth managers and mutual fund distributors, insurers and fintechs. We run Google, Meta, LinkedIn, YouTube and X campaigns built around SEBI, RBI and IRDAI advertising rules, and complete each platform’s financial-advertiser verification. Every enquiry is qualified on WhatsApp against your rules, such as income, location, eligibility or investable amount, before it reaches your sales team. We commit to qualified leads, not clicks or form fills. Every client starts with the same 20-day setup of verification, tracking and compliance checks, and ads go live on day 21. Over 13 years, BMM has worked with more than 500 companies, over 50 of them in financial services. In October 2026 we made regulated finance our whole business. On our website we publish the CPQL Index (what a qualified lead costs, by segment), a free CAC calculator and the BFSI Marketing Report.

20 people in their team

Speaks English

Sortlist member since 2026

Founded in 2021

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Description

We plan and run digital campaigns for regulated financial businesses: NBFCs and lenders, DSA networks, PMS and AIF firms, wealth managers, mutual fund distributors, insurers and fintechs in India and the UAE. Our channels are Google Search and YouTube, Meta (Facebook and Instagram), LinkedIn, X and email. Before any ad goes live, we complete Google’s and Meta’s financial-advertiser verification and check every ad and landing page against SEBI, RBI or IRDAI advertising rules. The result is campaigns that reach the right audience, stay compliant and keep your ad accounts safe from restrictions.

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Description

We run email campaigns that nurture and re-engage leads for financial businesses: NBFCs and lenders, PMS and AIF firms, wealth managers, mutual fund distributors, insurers and fintechs. That includes follow-up sequences for new enquiries, reactivation of older leads, and updates for existing customers, all written to stay within SEBI, RBI or IRDAI advertising rules. We email only people who have agreed to hear from you, track opens, clicks and replies against qualified leads, and connect email with WhatsApp follow-up so warm prospects reach your sales team faster.

Learn more about Email Marketing

Description

We build the full system that turns ad spend into qualified customers for financial firms. That means compliant ads, landing pages, conversion tracking and WhatsApp qualification working together. We agree in writing what a qualified lead means for you, such as minimum income, city, loan type or investable amount, and screen every enquiry against it before it reaches your sales team. Every client starts with the same 20-day setup, and ads go live on day 21. From there we optimise for cost per qualified lead, not clicks or form fills, so your sales team only calls people worth calling.

Learn more about Growth Marketing

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HeadquarterOkhla Railway Bridge, Friends Colony West, Ishwar Nagar, Okhla, New Delhi, Delhi, India