Brand Lounge FZ-LLC

Dubai, United Arab Emirates

We are an award-winning regional branding consultancy with15 years of global experience, and the designated partner of ‘Trout & Partners’ in the Middle East & Africa. We cater to the ever-increasing branding needs arising from local, regional, and international organizations/brands. We are headquartered in Dubai, with a presence in Cairo & Riyadh and a network that extends to 35 countries across 5 continents. Our purpose is to maximize your brand value and help you uncover your point of differentiation by providing innovative branding, strategic consultancy, and marketing solutions. We do it through our Brand Differentiation Platform that tackles the 4 main dimensions of the brand: Purpose, Innovation, Culture, and Image. We have an impressive track record with numerous national and international projects tackling consumer, governmental and corporate brands like Al Rajhi Waqf and Holding, Salehiya Healthcare (Riyadh), Jagal Group & Nigerdock (Nigeria and Central Africa) Emaar (downtown boulevard), Heart of Jeddah (downtown of Jeddah), RAKEZ rebranding and repositioning, and digital transformation, Aljomaih Automotive (Riyadh), Euro University of Bahrain (EUB), ADBase by ADNOC, Alsubeaei Group (AIMS), Nawah Healthcare, Bupa Arabia, Hilton Hotels (Qasr Al Sharq, DoubleTree, Hilton Garden Inn), Abu Dhabi Media, Baynounah Media Group and UAE Vice President Office to name a few.

14 people in their team

Speaks Arabic, English, French

Works remotely across the globe

Sortlist member since 2020

Founded in 2005

23 awards conferred

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Services

6 services offered by Brand Lounge FZ-LLC

Description
STRATEGY
Our strategic approach is focused on defining precise goals by uncovering the brand’s point of differentiation. We have developed a co-creation framework that defines the brand’s purpose and translates it into an actionable reality that connects directly with the customer’s needs, emotions and environment. A solid strategy, that can achieve measurable and sustainable results, is the foundation of a brand’s success. Let us start shaping yours.

DESIGN
The design thinking process is a powerful tool that uncovers new ways of creating modern brands. By focusing on its point of differentiation, we bring to life your brand based on how real people think, feel and behave. By combining art and science, we tackle complex business challenges through a human-centric design approach. This translates into visual experiences that uncover simple and creative routes in line with the strategic point of differentiation.

EXPERIENCE
Effective success that starts when your point of differentiation uncovers a brand story that spreads across multiple dimensions. This creates a physical and emotional space for your customers and staff alike, to engage with your brand. Environmental and space branding transform your brand into a living, breathing journey of sensations, feelings, cognitions, and sensory responses through stimuli that physically personify your brand’s point of differentiation.
Skills in Branding & Positioning (17)
brand buildingbrand imagebrand creationbranding positioning#BL DigitalEnvironmental brandingBrand CreationBrand StorytellingMarketing SensorielDesign Thinking+7
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Description
Throughout our successful 15 years, the massive growth of our digital disciplines led to the creation of an independent, yet integral division of Brand Lounge. #bldigital strategizes and develops digital and social media projects, offering online branding solutions through Strategy & Digital Transformation, Social Media Marketing, Website & App Development, & Media Buying.
Skills in Digital Strategy (5)
Digital MarketingDigital TransformationDigital Strategydigital workshopdigital management
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Description
Throughout our successful 15 years, the massive growth of our digital disciplines led to the creation of an independent, yet integral division of Brand Lounge. #bldigital strategizes and develops digital and social media projects, offering online branding solutions through Strategy & Digital Transformation, Social Media Marketing, Website & App Development, & Media Buying.
Skills in Social Media (8)
Social Media MarketingSocial Media StrategyMedia BuyingOnline BrandingSocial Media BrandingSocial Media ServicesSocial Media CampaignTransformación digital
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Description
No description provided for this service.
Skills in Video Production (1)
Internationale Publieke Relaties
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Description
No description provided for this service.
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Description
No description provided for this service.
Skills in Media Planning (1)
Media Buying
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Awards