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Bona Agency

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Amsterdam, Netherlands
Time to be Seen
Born from hospitality. Built for hoteliers who refuse to blend in. Bona Agency exists for boutique hotel owners and restaurant founders who put soul into every detail—those obsessed with thread counts, perfect plating, and creating moments guests never forget. We're the digital partner for hospitality brands that deserve better than template websites and generic marketing. Our story is your story. We come from hospitality, not marketing theory. One founder managed hotel operations, experiencing the frustration of OTA commissions eating profits. The other built the technology that powers reservations, understanding how to turn browsers into booked guests. We founded Bona because we saw incredible hospitality experiences hidden behind mediocre digital presences. Talented hoteliers and chefs losing revenue to OTAs because their websites couldn't compete. Launch campaigns that fell flat because agencies didn't understand hospitality rhythm and guest psychology. Our approach blends hospitality operations knowledge with technical excellence. We build from your story outward—starting with what makes your property unique and creating digital experiences that honor authenticity while driving real bookings. Brand strategy. Booking-optimized websites. Launch campaigns that create genuine buzz. SEO that puts you on the map. Social content that keeps you top of mind. What sets us apart: we work like co-founders, not vendors. Direct access to the people building your digital presence. No account manager middleman. No bureaucracy. Just two people who genuinely care about filling your rooms and tables, celebrating your wins and problem-solving your challenges. We're multilingual, boutique-focused, and global-minded. Whether you're launching a design-forward Amsterdam hotel or an innovative tapas concept in Barcelona, we speak your language. Because your digital presence should be as thoughtfully crafted as the guest experience you create offline.
3 people in their team
Speaks English, Italian, Spanish, Dutch
10 projects in their portfolio
Sortlist member since 2025
Founded in 2024
5/5
(2 reviews)

Services

10 services offered by Bona Agency

Service name
Experience level
Related reviews
Starting from
  • Description
    We begin with a consultation to understand your goals, challenges, and needs. From there, we draft a proposal detailing the MVP scope, timeline, key features, stakeholders, and budget. Once approved, we onboard you to our project tracking system, where each sprint is outlined to give you full visibility of progress. We then move into architecture and UX/UI design. After sign-off, our dev team kicks off the build: turning strategy into a working, scalable product.
    Skills in Software Development (7)
    Software LocalizationSoftware ArchitectureSoftware EngineeringCustom Software DevelopmentSQL ProgrammingGoLang DevelopmentEnterprise Software Development
    Works in Software Development (2)
    Future-Proof MVP & Branding for Startup - Software Development
    ESG Data & Reporting Platform - Software Development
    Review in Software Development (1)
    Julieta Zerial
    Clients in Software Development (2)
    Rising CollectivelyTravel & Leisure | international
    Vision EsgSoftware & Computer Services | international
    Learn more about Software Development
  • Description
    Complete branding and positioning strategy in one personalised package. We define your brand identity, craft your market position, develop your visual system and messaging: everything needed to stand out and connect with your ideal customers.
    Skills in Branding & Positioning (14)
    Brand DesignBrand IdentityDigital BrandingVisual IdentityBrandingB2B BrandingCompany BrandingInteractive BrandingBrand ExperienceBrand Guidelines+4
    Works in Branding & Positioning (7)
    Future-Proof MVP & Branding for Startup - Branding & Positioning
    AI Streaming Brand & Investor Strategy - Branding & Positioning
    Branding & Website for Fine Artist - Branding & Positioning
    Playful Logo Redesign for Bakery - Branding & Positioning
    Clients in Branding & Positioning (4)
    Rising CollectivelyTravel & Leisure | international
    IzsitMedia | international
    Nora BonaveraArt & Handcraft | national
    CholocatieFood | local
    Learn more about Branding & Positioning
  • Description
    Complete digital strategy solutions in one integrated package. We handle your SEO (technical, content, and local), social media management, and content creation: everything needed to drive targeted traffic and build your online presence. Our approach connects all channels seamlessly, turning social content into SEO optimised blog posts for maximum reach.
    Skills in Digital Strategy (9)
    Digital InnovationInbound MarketingOnline MarketingDigital TransitionDigital EntrepreneurshipDigital ExpertiseDigital AnalyticsDigital MarketingWeb Marketing
    Works in Digital Strategy (5)
    Future-Proof MVP & Branding for Startup - Digital Strategy
    AI Streaming Brand & Investor Strategy - Digital Strategy
    Branding & Website for Fine Artist - Digital Strategy
    Modern Website for Family Oil Refinary - Digital Strategy
    Clients in Digital Strategy (4)
    Rising CollectivelyTravel & Leisure | international
    IzsitMedia | international
    Nora BonaveraArt & Handcraft | national
    DesiderioEnergy & Oil | international
    Learn more about Digital Strategy
  • Description
    Complete UX/UI design blending artistic expression with deep user empathy. We research, create, and refine: everything needed to build inclusive, progressive interfaces that feel like poetry in motion while driving your specific goals.
    Skills in Ergonomy (UX/UI) (23)
    Usability TestingUser TestingMobile App UI DesignUser ExperienceCustomer Facing InterfaceDashboard DesignInteraction DesignTrial Experience OptimizationUI DesignUI UX+13
    Works in Ergonomy (UX/UI) (6)
    Future-Proof MVP & Branding for Startup - Ergonomy (UX/UI)
    Branding & Website for Fine Artist - Ergonomy (UX/UI)
    Modern Website for Family Oil Refinary - Ergonomy (UX/UI)
    ESG Data & Reporting Platform - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    Rising CollectivelyTravel & Leisure | international
    Nora BonaveraArt & Handcraft | national
    DesiderioEnergy & Oil | international
    Vision EsgSoftware & Computer Services | international
    Learn more about Ergonomy (UX/UI)
  • Description
    Complete web application development where code becomes digital artistry. We craft everything from intimate artist portfolios to complex enterprise platforms: blending cutting-edge technology with creative vision to build scalable, award-winning digital experiences that grow with your dreams and adapt to your journey.
    Skills in Web Application (18)
    DevOpsDevOps AutomationDevOps ImplementationFull Stack DevelopmentProgressive Web AppPrototype DevelopmentProgrammingWordpress DevelopmentWeb DevelopmentAPI Development+8
    Works in Web Application (3)
    Future-Proof MVP & Branding for Startup - Web Application
    Branding & Website for Fine Artist - Web Application
    ESG Data & Reporting Platform - Web Application
    Clients in Web Application (3)
    Rising CollectivelyTravel & Leisure | international
    Nora BonaveraArt & Handcraft | national
    Vision EsgSoftware & Computer Services | international
    Learn more about Web Application
  • Description
    Complete graphic design rooted in visual storytelling and creative collaboration. From initial conversations to mood boards to final identity, we craft everything: logos, print materials, digital graphics, packaging, and marketing visuals, creating cohesive visual narratives that bring your story to life across every touchpoint.
    Skills in Graphic Design (16)
    Canvas DesignIllustrationCreative Graphic DesignMockup DesignLogo DesignPrint DesignCorporate DesignGraphic Chart DesignMerchandisingLogo Graphic Design+6
    Works in Graphic Design (3)
    AI Streaming Brand & Investor Strategy - Graphic Design
    Playful Logo Redesign for Bakery - Graphic Design
    Logo Redesign for Education Brand - Graphic Design
    Clients in Graphic Design (3)
    IzsitMedia | international
    CholocatieFood | local
    iKnowlyEducation | regional
    Learn more about Graphic Design
  • Description
    Comprehensive product management rooted in creative problem-solving and market intuition. Through agile methodologies and collaborative leadership, we navigate the full product lifecycle: crafting strategies, bridging teams, and transforming market opportunities into thriving products that drive sustainable business growth.
    Skills in Product Management (6)
    Product DesignMinimum Viable ProductProduct Roadmap DefinitionTarget Market SelectionProduct StrategyProduct Organization
    Works in Product Management (3)
    Future-Proof MVP & Branding for Startup - Product Management
    AI Streaming Brand & Investor Strategy - Product Management
    Branding & Website for Fine Artist - Product Management
    Clients in Product Management (3)
    Rising CollectivelyTravel & Leisure | international
    IzsitMedia | international
    Nora BonaveraArt & Handcraft | national
    Learn more about Product Management
  • Description
    Complete website creation as the aesthetic extension of your company's soul. We craft award-worthy digital experiences, from intimate portfolios to complex e-commerce platforms, blending perfect design with flawless implementation to create stunning visual narratives that captivate audiences and embody your brand's true essence.
    Skills in Website Creation (15)
    Back-End DevelopmentFront End DevelopmentResponsive WebsiteSmall Business Web DesignWebsite DevelopmentWebsite OptimizationWeb ContentMultilingual WebsiteShowcase WebsiteLoading Time Optimization+5
    Works in Website Creation (4)
    Branding & Website for Fine Artist - Website Creation
    Modern Website for Family Oil Refinary - Website Creation
    SEO-Optimized Portfolio Website - Website Creation
    Fashion eCommerce Website Design - Website Creation
    Review in Website Creation (1)
    GERARDO HORACIO ZERIAL
    Clients in Website Creation (4)
    Nora BonaveraArt & Handcraft | national
    DesiderioEnergy & Oil | international
    Julieta ZerialSoftware & Computer Services | international
    La Pucha DesignClothing & Accessories | national
    Learn more about Website Creation
  • Description
    Comprehensive SEO rooted in precise technical craft and strategic finesse. We master the intricate art of search optimisation (from technical foundations to content strategy) creating the invisible pathways that guide your ideal audience directly to your brand's authentic story.
    Skills in SEO (20)
    Local SEOSEO Content CreationKeyword ResearchSEO BacklinkingMarketplace SEOOn-Page SEOSEO AnalyseSmall Business SEOTech SEOOff Page SEO+10
    Works in SEO (5)
    Branding & Website for Fine Artist - SEO
    Modern Website for Family Oil Refinary - SEO
    ESG Data & Reporting Platform - SEO
    SEO-Optimized Portfolio Website - SEO
    Clients in SEO (4)
    Nora BonaveraArt & Handcraft | national
    DesiderioEnergy & Oil | international
    Vision EsgSoftware & Computer Services | international
    Julieta ZerialSoftware & Computer Services | international
    Learn more about SEO
  • Description
    Complete e-commerce solutions crafted as memorable user journeys and aesthetic experiences. We build the full spectrum, from intimate artist shops to complex marketplace platforms, designing beautiful shopping experiences that customers want to relive, while seamlessly integrating payments, analytics, and technical foundations behind the scenes.
    Skills in E-commerce (16)
    eCommerce ConsultingeCommerce DevelopmentB2B eCommerceCustomer Rating OptimizationDigital CommerceEcommerce SolutionseCommerce DesigneCommerce MarketingEcommerce WebsiteGoogle Shopping+6
    Work in E-commerce (1)
    Fashion eCommerce Website Design - E-commerce
    Client in E-commerce (1)
    La Pucha DesignClothing & Accessories | national
    Learn more about E-commerce
In need of one of those services?

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Team

3 members in Bona Agency's team

Bona Agency cover
StoryBorn from fire, forged by passion to help people do what they love while earning and becoming their true selves. The spark came when a friend needed startup guidance, the process of helping him achieve his goal gave us unfettered joy. That moment ignited our burning desire to build a company that fuels others' dreams.
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Reviews

2 reviews for Bona Agency

5/5
(2 reviews)
JZ
Julieta ZerialUXUI Designer at Julieta Zerial
ServiceSoftware Development
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency helped to deliver my portfolio to show my work

What did you enjoy the most during your collaboration?They're amazing! Creative with a lot of ideas, they can adjust everything to your expectations

Julieta Zerial recommends this agency

ServiceSoftware Development
GH
GERARDO HORACIO ZERIALPRESIDENTE at DESIDERIO ZERIAL SAIC
ServiceWebsite Creation
SectorEnergy & Oil
Team11 - 50
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?necesidad de crear la presencia on line de la empresa Desiderio Zerial SAIC

What did you enjoy the most during your collaboration?supieron escuchar , entender y analizar nuestras necesidades

GERARDO HORACIO ZERIAL recommends this agency

ServiceWebsite Creation
SectorEnergy & Oil
Team11 - 50
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Contact

Contact details of Bona Agency

Details

  • HeadquarterKuipersstraat, Amsterdam, Netherlands