&above

The combination of technical depth and product empathy. &above has a strong understanding of AI and how to use it effectively, but what particularly impressed us was their ability to think beyond the technology itself. Our users can include older people with very different levels of confidence with technology and, in some cases, cognitive impairment. The team understood that this required a very different design approach from a conventional consumer application. They consistently considered how sophisticated technology could be made to feel simple, familiar, and approachable to the person actually using it.