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“The team at AM-i have helped to steer our strategic thinking and value propositions for our fan and participant engagement programs. Leading both qualitative and quantitative research and overlaying key customer insights, they never lose sight of what’s in the best interest of the customer, or the business for that matter.“
“AM I has supported Foxtel to define our BTL comms strategy and contact plan. Just as importantly, they helped with the tools and processes to execute it. We have adopted an agile way of working, collaborating as a team, on project based sprints. This has allowed us to rapidly solve problems and deliver actionable solutions.”
“It's rare to find an agency that can stretch across strategy, creative brief and ultimately execution expertise. This is why I enjoyed working with AM-i. They're passionate about brand application, but always linked to a desired customer journey and commercial outcome. They're the custodians of the customer, whilst optimising between short & long term performance and driving activity into market. At Myer, I used them to map our end-to-end journeys whilst overhauling our CRM activity content, optimised for direct response. They pulled learnings and opportunities into an engagement framework to help us move swiftly to an executable plan including supporting us across Salesforce programs. I would recommend them unconditionally, and look forward to using them again.”
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