Highly Persuasive is a brand strategy consultancy and behavior-led marketing agency specialising in the commercial mechanics of B2B positioning — how buyers evaluate suppliers, how trust signals determine tier placement, and how the gap between technical capability and market perception costs companies pricing power and win rate. The firm works with B2B companies, industrial operators, engineering consultancies, professional services practices, manufacturers, and premium hospitality brands — typically $5M to $250M in revenue — that are technically strong but commercially undervalued. Common situations: losing contracts to less capable competitors, stuck in price comparison that shouldn't apply, entering new markets where existing reputation doesn't travel, or carrying a brand that reflects what the company was rather than what it has become. Work is grounded in applied behavioral and cognitive science — specifically how buyers make decisions under uncertainty, how procurement committees assign supplier tier, and what signals create or destroy confidence before the first conversation happens. The founding practitioner has 20+ years of commercial experience across APAC, the Middle East, North America, and Europe. Background in Jungian psychology, behavioral science, brand strategy, and commercial marketing. Engagements across B2B, industrial, manufacturing, professional services, logistics, SaaS, legal, and hospitality — in Thailand, Singapore, Australia, the UK, Europe, and North America.
