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A&amp;E is a full service digital marketing agency founded by two celebrity influencers, Amra and Elma Beganovich, with over 2 million followers. Our capabilities include video production, photography, events, influencer marketing, media planning and buying. Our expertise has led us to work with Fortune 500 companies and industry leaders such as Avon, Johnson &amp; Johnson, Uber, Essilor, Swarovski, VC Corp, and Nestle. You can read more about us in all of the leading publications such as WSJ, FT, Bloomberg, Forbes, Fast Company and Huffington Post.

Amra & Elma

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Good Kids

Our collaboration with the client for "We The North" involved a focused partnership, emphasizing creative storytelling and brand identity to craft a unique and impactful narrative for the Toronto Raptors. The "We The North" project is a dynamic marketing campaign for the Toronto Raptors, blending cinematic visuals with a strong narrative to showcase the team's spirit and the city's passion. The work involves creative videography and editing, designed to resonate deeply with fans and viewers.

Toronto Raptors

AND THE NEW

We were selected by Kickoff By Zuju to drive both the brand launch and ongoing marketing strategy and delivery for their new football mobile game. With their partnership with Cristiano Ronaldo in place, our marketing strategy focused on three key areas: (1) turning an app into a brand, (2) driving reach and relevance amongst targeted audience groups, and (3) building community and habitual gameplay to drive daily active player base amongst football-loving mobile gamers.To best tell this story, we developed the brand mantra of “Play Every Moment”. To build brand fame, we worked with Ronaldo on the brand launch campaign – creating a tongue-in-cheek creative concept and capturing a suite of assets for different treatments and assets for every stage of the funnel. In addition, we leveraged an army of influencers, micro creators and communities across key markets to play, stream and share the game – designed to be played as you watch a real life football match. With the Play Every Moment narrative, the brand campaign, ongoing social content, community management, paid media execution, and influencer management we successfully launched Kickoff By Zuju to market in a big way.

Launching A Mobile Game With Cristiano Ronaldo

The British Basketball League’s ambition was to become one of the best basketball leagues in the world. With new investment to meet this ambition, the League needed to relaunch the new season in a way that both engaged the current community on a deeper level than ever before and attracted new fans in the process.With only six weeks until season tip-off in September 2022 and a huge campaign to plan and execute, including Sky Sports TVC slots, the League turned to AND THE NEW to bring the dream to life and drive viewership across all platforms. Leading across all creative development, paid media strategy and execution, and social media strategy and execution for the entire season, we succeeded in making this the most successful and viewed BBL season in decades!In addition to social and campaigns, we lead the charge on performance marketing for the season across direct ticket sales, content boosting, and sponsorship campaign paid media.

Launching The 2022/23 Basketball Season

United States

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