Conceptory is an independent, social-first creative agency , founded in Paris in 2010 by Michael Illouz. It supports brands on social media, advertising, influencer marketing, UGC, and brand content activations, from creative concept to production and performance measurement. The agency operates in various sectors: consumer goods (FMCG), pharmacy and health, banking and insurance, energy and B2B, toy brands and family universe with Conceptory Kids. Among its client references: Danone, Lee Kum Kee, Courmayeur, Best Western, Nocciolata, Banque Française Mutualiste, AGPM, LSN Assurance, Veuve Clicquot, Décathlon, Solaris, Hoya, Pileje, Pediakids, Upsa, YSL Beauté, BNP Paribas, Crédit Agricole, O'Tacos, Domino's Pizza, Goliath, Lansay, Asmodee, Levi's, Converse, New Balance, Kickers. Conceptory relies on proprietary methodologies: the Like Brand method, which transforms a brand into a loved brand on social networks, and the Zombie Score™, a tool for evaluating digital usage developed with SOS Addictions and Prof. Laurent Karila as part of the Zombie Scroll campaign (over 5,000 tests conducted, covered in CB News, BDM, Stratégies, L'ADN). Its founder is the author of Revolution Story (JIKJI Editions, 2024). Based in Paris, the agency operates in France and internationally through relationships with independent networks present in over 35 countries.
