What are the key technologies driving real-time advertising capabilities in Barcelona?

Real-time advertising in Barcelona, as in many global tech hubs, is driven by a suite of cutting-edge technologies that enable advertisers to deliver highly targeted and timely messages to their audience. Here are some of the key technologies powering real-time advertising capabilities: Artificial Intelligence (AI) and Machine Learning (ML): These technologies are at the forefront of real-time advertising, enabling predictive analytics, automated bidding, and personalized content creation. In Barcelona's vibrant tech scene, AI-driven platforms are being used to optimize ad placements and improve campaign performance in real-time. Data Management Platforms (DMPs): DMPs are crucial for collecting, organizing, and activating large volumes of audience data. Barcelona-based advertisers use DMPs to create detailed customer profiles and segments for more precise targeting. Demand-Side Platforms (DSPs): These platforms allow advertisers to buy ad inventory from multiple ad exchanges through a single interface. DSPs use real-time bidding (RTB) to make instantaneous decisions on ad placements based on user data and advertiser goals. Programmatic Advertising Platforms: These automate the buying, placement, and optimization of media inventory using software. In Barcelona's dynamic advertising landscape, programmatic platforms are essential for executing real-time campaigns across various channels. Location-Based Technologies: With Barcelona being a major tourist destination, geofencing and beacon technology are particularly relevant for targeting ads based on a user's real-time location, enhancing the relevance of local advertising efforts. Cross-Device Tracking: Technologies that enable tracking users across multiple devices are crucial for maintaining consistent messaging and frequency capping in real-time campaigns, especially in a tech-savvy market like Barcelona. Natural Language Processing (NLP): NLP technologies are being used to analyze social media trends and user-generated content in real-time, allowing advertisers to adapt their messaging quickly to current events or sentiments. Cloud Computing: Cloud platforms provide the necessary infrastructure to process vast amounts of data and make split-second decisions required for real-time advertising. Barcelona's growing cloud services sector supports this critical backbone of real-time ad tech. These technologies work in concert to create a powerful ecosystem for real-time advertising. In Barcelona's competitive market, agencies and advertisers leveraging these advanced tools can deliver more relevant, timely, and effective campaigns to their target audiences. It's worth noting that as of 2024, the integration of these technologies with privacy-preserving methods is becoming increasingly important due to stricter data protection regulations in Spain and the EU. Advertisers in Barcelona are adapting their real-time strategies to balance personalization with user privacy, often employing techniques like federated learning and differential privacy to maintain effectiveness while respecting user data rights.

What role does artificial intelligence play in optimizing real-time advertising efforts in Barcelona?

Artificial Intelligence (AI) plays a crucial role in optimizing real-time advertising efforts in Barcelona, revolutionizing the way brands connect with their target audience. Here are some key ways AI is enhancing real-time advertising in the Catalan capital: Predictive Analytics: AI algorithms analyze vast amounts of data to predict consumer behavior, allowing advertisers in Barcelona to anticipate trends and adjust their campaigns in real-time for maximum impact. Dynamic Creative Optimization (DCO): AI-powered DCO tools automatically generate and optimize ad creatives on the fly, tailoring content to individual users based on factors like location, demographics, and browsing history. This is particularly effective in a diverse city like Barcelona with its mix of locals and tourists. Programmatic Advertising: AI-driven programmatic platforms enable real-time bidding and ad placement, ensuring that ads reach the right audience at the right time across Barcelona's digital landscape. Personalization at Scale: AI allows for hyper-personalization of ads, creating relevant experiences for Barcelona's cosmopolitan audience, from tech-savvy locals to international visitors. Natural Language Processing (NLP): AI-powered NLP tools analyze social media conversations and online content in real-time, helping brands in Barcelona understand sentiment and engage with trending topics instantly. Chatbots and Virtual Assistants: AI-driven conversational interfaces provide instant customer service and personalized recommendations, enhancing the user experience for Barcelona's tech-forward consumers. In Barcelona's competitive advertising market, AI is not just a luxury but a necessity. According to a recent study by the Interactive Advertising Bureau (IAB) Spain, 76% of digital advertisers in the country are already using AI in their campaigns, with this figure expected to rise to 86% by 2025. Moreover, Barcelona's status as a Smart City hub has created a fertile ground for AI adoption in advertising. The city's initiatives in IoT and data analytics provide rich datasets that AI can leverage for more precise targeting and measurement of advertising efforts. However, it's important to note that while AI significantly enhances real-time advertising capabilities, human oversight remains crucial. Successful campaigns in Barcelona still rely on a blend of AI-driven insights and human creativity to resonate with the city's unique cultural context and consumer preferences. As Barcelona continues to attract tech talent and innovation, we can expect even more sophisticated AI applications in real-time advertising, potentially setting trends for the rest of Spain and Europe to follow.

Top Real-Time Advertising Companies in Barcelona

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All Real-Time Advertising Agencies in Barcelona

Rodanet · SEO & Marketing Digital
5
(12 reviews)
Estar donde te buscan
Recommended
Top awarded
En Rodanet Marketing Interactivo somos una agencia de marketing online ubicada en Barcelona , especializada en convertir la visibilidad online en resultados reales para nuestros clientes . Con una trayectoria destacada en SEO , hemos posicionado más de 500 webs en sectores altamente competitivos como farma, moda, inmobiliaria, seguros, legal, préstamos, educación, viajes y más, logrando que nuestros clientes se conviertan en líderes y referentes en su sector . Nuestra experiencia trasciende fronteras, gestionando proyectos de posicionamiento web en toda España y a nivel internacional , con presencia en mercados clave como Reino Unido, Estados Unidos, Portugal, Francia, Italia y LATAM. En Rodanet no prometemos fórmulas mágicas ni garantías irreales; ofrecemos un enfoque claro, honesto y orientado al éxito . Si buscas una agencia SEO comprometida con el crecimiento sostenible de tu negocio, ¡contáctanos y demos el siguiente paso juntos!
Looking for work in Real-Time Advertising
Located in Barcelona, Spain (+1)
From €1,000 for Real-Time Advertising
Worked in Travel & Leisure (+7)
Speaks Spanish, Catalan(+1)
11-50 members
GO2JUMP
5
(2 reviews)
smart marketing
GO2JUMP es una agencia de marketing online con sedes en Barcelona y Madrid, certificada como Partner de Google, Hubspot, Linkedin y Meta. Estamos especializados en marketing B2B para sectores industrial, financiero, servicios, educación y salud. «Somos tu partner digital, hacemos smart marketing» Ofrecemos servicios de marketing online 360º, entre los que se incluyen: Captación - SEO (Onpage, Offpage, SEO Local, SEO en Youtube) - Publicidad en buscadores (Google, Bing, Yandex, Baidú) - Publicidad en redes sociales (Meta Ads, Linkedind Ads, Spotify Ads, X Ads, etc.) - Email Marketing Conversión - Diseño y desarrollo web (sitios web, ecommerce, landing page) - Optimización de la conversión (CRO) - Email Marketing Automation Fidelización - Redes sociales - Marketing de contenidos - Reputación online Medición y Analítica web - Google Analytics 4 - GA4 - Locker studio y dashboards Soluciones de Hubspot: - CRM, Marketing, Sales, Service y Operations - Onboarding - Formación - Soporte baja demanda - Inbound marketing - Integraciones - Auditorías
Looking for work in Real-Time Advertising
Located in Barcelona, Spain (+1)
From €1,000 for Real-Time Advertising
Worked in Industrial Goods & Services (+1)
Speaks English, Catalan(+1)
11-50 members
Kellenföl Advertising
4.9
(9 reviews)
We empower brands to lead the change
🇪🇺 Kellenföl Advertising® Es una de las agencias estratégicas más importantes. Kellenföl Advertising® es la agencia de los CEO's y directivos. Creamos estrategias de marketing, comunicación, data y publicidad. Desarrollamos conceptos, marcas, productos, historias y experiencias. Nuestro exclusivo sistema integra investigación de tendencias, marcas, personas y mercados, publicidad, marketing, diseño de comunicación, estrategia de marca, entornos digitales, dirección de arte, diseño web, tecnología, vídeo, VFX, CGI y eventos especiales. Además somos de las pocas agencias de medios avanzados, que trabajan con Google DV360, Yahoo DSP, Stack Adapt y los mejores sistemas profesionales de publicidad programática del mercado internacional. Somos agencia de Public Relations Internacional y tenemos acceso a los mejores periodistas del mundo. Todo esto es posible gracias al modelo de Kellenföl. Somos innovación. Con nuestra agencia tendrás acceso al mercado mundial de publicidad programática BIG DATA y al mercado mundial de medios de prensa y periodistas. Reconocidos por los clientes en: > Brand Consulting > Strategic Planning > Creative > Ideas estratégicas creativas > Public Relations Digital > Programatic Advertising www.kellenfol.com Elegidos en el top 10 in the global Branding según Yahoo Finance. Premiados por varios organismos Europeos como agencia innovadora. --- 🇬🇧 Kellenföl Advertising® is one of the most important strategic agencies. Kellenföl Advertising® is the agency for CEOs and executives. We create marketing, communication, data and advertising strategies. We develop concepts, brands, products, stories and experiences. Our unique system integrates trend, brand, people and market research, advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology, video, VFX, CGI and special events. We are also one of the few advanced media agencies working with Google DV360, Yahoo DSP, Stack Adapt and the best professional programmatic advertising systems in the international market. We are a Public Relations International agency and have access to the best journalists in the world. All this is possible thanks to the Kellenföl model. We are innovative. With our agency you will have access to the global BIG DATA programmatic advertising market and the global media and journalist market. Recognised by clients in: > Brand Consulting > Strategic Planning > Creative > Creative Strategic Ideas > Digital Public Relations > Programatic Advertising www.kellenfol.com Chosen in the top 10 in the global Branding according to Yahoo Finance. Awarded by several European organisations as an innovative agency. The Brands Actifemme, Urocran, Evian, Prestige Brands, Calvin Klein, Siemens, Mercedes Benz, Font Vella, Chopard, Dom Perignon, Sanofi-Aventis, Laboratorios Ordesa International, Eurofred, Panreac Pharma, Home English, CEAC, Deusto, Fujitsu, Schaffer, Empik Sjo, Ministerio Turismo Cuba, Xunta Galícia, Planeta, Actimel, Vitalinea, Esteve, Laboratorios Ordesa España, Mexico DF, HC Technologies, Panreac Chemical, Bodegas Valderiz, Bodegas Torremoron, Circuit Catalunya, Eurofred, Mutua Universal, Isa, Giorik, Indiba, Criocabin, Ferrer, Turismo Finlandia, Pirelli, Neositrin, Cortafriol
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €1,000 for Real-Time Advertising
Worked in Real Estate (+18)
Speaks Spanish, Catalan(+1)
11-50 members
Mukane Agency
5
(10 reviews)
No somos lo que buscas. Lo que necesitas, sí.
Highly recommended
No somos una agencia de marketing digital normal. Somos los que hacen que las estrategias de marketing dejen de ser otro dolor de cabeza y se convierta en la mejor decisión que has tomado. Somos los que convierten él “esto no funciona” en “esto va como un tiro”. Somos los que hacemos estrategias SEO que hacen match con Google y tu cliente, campañas SEM y publicidad en redes sociales que disparan tus conversiones y diseños web de olé, que además venden como churros. No somos los que te venden humo ni los que desaparecen cuando las cosas se ponen feas. Somos los que están ahí, pase lo que pase, para asegurarnos de que el trabajo se haga, y se haga bien. Si eso es lo que quieres en tu negocio, hablemos.
Looking for work in Real-Time Advertising
Located in Rubí, Spain
From €300 for Real-Time Advertising
Worked in Legal Services (+8)
Speaks English, Catalan(+1)
11-50 members
SERSEO MARKETING DIGITAL
4.9
(29 reviews)
SERSEO es una agencia de Marketing Digital especializada en PYMES desde hace 25 años. #KitDigital
Highly recommended
Agencia de Marketing Digital especializada en PYMES con mas de 25 años de experiencia y cientos de clientes. Usamos técnicas de Inbound Marketing en todas las fases del funnel. Diseñamos flujos de trabajo y soluciones para hacer que nuestros clientes atraigan tráfico de calidad, generen contactos (leads) cualificados y los conviertan en clientes fieles. Desde 1998 hemos evolucionado junto a la industria de internet y el marketing digital, aplicando distintas técnicas de “Inbound Marketing” posicionándonos en el espacio de los servicios de marketing digital para pymes a un precio que pudieran permitirse . Nuestro lema es: Mas Clientes Mas Ventas. Creamos un plan 360º para que nuestros clientes generen mas ventas y consigan mas clientes y visibilidad. Ofrecemos una solución de marketing digital que se integra en tu empresa junto a un consultor "a un click de distancia" asignado a su cuenta. Le guiaremos a través de un Panel de Cliente y gestionará todo lo que necesita en tiempo real. El objetivo es convertir a tu web en una máquina de hacer mas clientes y ventas. ¿Deseas conocer como lo hacemos? Echa un vistazo a lo que hemos conseguido para otros clientes de todos los tamaños y sectores. Seguro que también podemos hacerlo por tu negocio. Contacta ahora! Estamos en whatsapp.
Looking for work in Real-Time Advertising
Located in Santander, Spain (+22)
From €290 for Real-Time Advertising
Worked in Real Estate (+20)
Speaks Spanish, English(+2)
11-50 members
Immoral Marketing
(0 review)
Somos más que una agencia: somos el aliado estratégico que tu marca necesita para crecer
Trabajamos codo a codo con cada cliente, brindando soluciones innovadoras, éticas y efectivas que van más allá de lo tradicional. Creemos firmemente en la transparencia y en construir relaciones basadas en la confianza, ofreciendo resultados tangibles y superando expectativas a cada paso. A través de nuestra metodología única, "Brandformance for Growth", transformamos la manera en que las marcas se posicionan en su mercado. Nos apasiona lo que hacemos y, por eso, cada proyecto es una oportunidad para demostrar que el marketing, cuando se hace bien, puede cambiar vidas.
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €150 for Real-Time Advertising
Worked in Accounting (+10)
Speaks English, Spanish
11-50 members
Imps Digital Media
(0 review)
Consultoría de publicidad digital y activación programática desde tus propias plataformas y cuentas
Somos un equipo de expertos en la definición e implementación de planes estratégicos de medios digitales Nuestra misión es acompañar a las empresas en la transformación de su estrategia de publicidad hacia un modelo programático gracias al cual puedan acelerar, automatizar, optimizar y, sobre todo, gestionar los procesos de compra de inventario en medios digitales. SERVICIOS Los servicios de consultoría digital y activación programática que ofrecemos son: - Investigación de Mercados: ¡Basa tu estrategia en datos actualizados del mercado! Realizamos estudios específicos de la posición digital de tu marca, producto o servicio en relación con la competencia y tu mercado - Media Planning: ¡Define y calendariza tus acciones de Paid Media! Te ayudamos a planificar las acciones digitales más ajustadas a las necesidades de tu marca y realidad de tu mercado - Activación Programática: ¡Desde tus propias cuentas y plataformas! Activamos y optimizamos diariamente tus campañas publicitarias en gran diversidad de plataformas, inventarios y canales - Analítica Digital: ¡Extrae resultados cualitativos de tus campañas! Desarrollo de dashboards personalizados y evaluación de tus resultados a tiempo real de manera centralizada ¿POR QUÉ ESCOGERNOS? - Trabajamos con total transparencia, desde tus propias plataformas y cuentas cuentas y estableciendo facturación directa entre proveedor tecnológico y tu empresa, intermediando para conseguirte las mejores condiciones. - Somos un equipo con más de 10 años de experiencia en Paid Media en gran diversidad de herramientas y en múltiples sectores de negocio - Compramos principalmente el inventario a tiempo real, logrando mejores resultados con inversiones más reducidas. - Formamos internamente a los miembros de tu empresa, para fomentar el conocimiento en el nuevo entorno digital y dar valor a los resultados de las campañas
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €500 for Real-Time Advertising
Worked in Hospitals & Healthcare (+5)
Speaks English, Catalan(+1)
1-10 members
Lifting Group
4.8
(2 reviews)
Somos tu partner de proyectos de alto impacto. Buscamos unir propósito con negocio y sostenibilidad.
Recommended
🇪🇸 Lifting Group, con 18 años de experiencia, ha alcanzado su madurez como empresa y continúa trabajando cada día para consolidarse como el Partner en el que nuestros clientes pueden confiar plenamente. Nacimos con el propósito de transformar la industria de la consultoría y las agencias de marketing, convirtiéndonos en un Partner que se implica con pasión y compromiso tanto en la definición como en la implementación de estrategias. Además, aportamos una visión orientada hacia un modelo inclusivo y sostenible, con un impacto positivo en la sociedad y el planeta. En Lifting Group orientamos nuestro trabajo a conseguir los objetivos de negocio de los clientes y traducirlos en resultados medibles y de crecimiento empresarial sostenible y rentable. Nos gusta ver crecer a nuestros clientes, es más, nos encanta poder crecer junto a ellos en cada paso que dan. Porque su camino también forma parte del nuestro. En Lifting Group hay cabida para todo tipo de empresas, independientemente de su tamaño y sector. Nos comprometemos a ofrecer un trato cercano y de confianza para que el cliente se sienta cómodo y a gusto. "El crecimiento se basa en la inquietud y la curiosidad. Y en cómo resolvemos ambas de forma alineada con nuestros objetivos." - David Garcia, CEO & Co-Founder Lifting Group. ______________________________________________ 🇺🇸 Lifting Group, with 18 years of experience, has reached its maturity as a company and continues to work every day to establish itself as the Partner that our clients can fully trust. We were born with the purpose of transforming the consulting and marketing agency industry, becoming a Partner that is passionately and committedly involved in both the definition and implementation of strategies. Additionally, we bring a vision oriented towards an inclusive and sustainable model, with a positive impact on society and the planet. At Lifting Group, we focus our work on achieving our clients' business objectives and translating them into measurable results and sustainable, profitable business growth. We love seeing our clients grow; in fact, we love growing alongside them with every step they take. Because their journey is also part of ours. At Lifting Group, we welcome all kinds of companies, regardless of their size and sector. We are committed to offering close and trustworthy service so that the client feels comfortable and at ease. "Growth is based on curiosity and restlessness. And how we address both in alignment with our goals." - David Garcia, CEO & Co-Founder of Lifting Group.
Looking for work in Real-Time Advertising
Located in Madrid, Spain (+2)
From €1,000 for Real-Time Advertising
Worked in Industrial Goods & Services (+7)
Speaks Spanish, Catalan(+1)
51-200 members
Shapers Media
5
(3 reviews)
El ROAS no es una ilusión
¡Aloha! SHAPERS es una agencia de marketing de resultados. Ayudamos a medianas y grandes empresas a rentabilizar su presencia e inversión en digital. Como agencia de medios digital, cubrimos de forma integral todos los canales y los ponemos a trabajar de forma sincronizada para conseguir maximizar el ROI de la inversión operada. No importa qué tabla necesitas ni qué ola quieres montar. Te la fabricamos. Operamos tu inversión en Paid Search (Google Ads, Bing Ads, Google Marketing Platform), Paid Social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), Amazon Marketing Services, Programática y RTB (AppNexus, Doubleclick, Adform, Sociomantic, Outbrain) y Compra Directa con negociación preferente (Mediaset, Prisa, Atresmedia).
Looking for work in Real-Time Advertising
Located in Madrid, Spain
From €500 for Real-Time Advertising
Worked in E-commerce (+2)
Speaks Spanish, English
11-50 members
DRIZA | Consultoría Digital
4.8
(7 reviews)
Strategic thinking, digital craftmanship.
Top awarded
DRIZA es una consultora digital especializada en la estrategia y activación de proyectos de marketing con más de 200 proyectos en su haber en una amplia variedad de sectores. La personalización del servicio y calidad técnica, junto al compromiso e implicación del equipo en cada campaña son los ingredientes troncales de nuestra garantía de éxito. Nuestra cartera de servicios incluye: Consultoría estratégica y financiera de proyectos de marketing Campañas de activación y adquisición de marketing 360 Analítica digital avanzada para tu negocio Optimización de procesos de venta digital y experiencia de usuario. Due diligence digital de startups para stakeholders. Gestión de proyectos de marketing llave en mano, de la conceptualización al día a día.
Looking for work in Real-Time Advertising
Located in Madrid, Spain
From €1,000 for Real-Time Advertising
Worked in Industrial Goods & Services (+17)
Speaks English, French(+1)
11-50 members
Dieux
(0 review)
La estrategia innovadora que tu negocio necesita en el competitivo panorama actual.
Dieux es tu agencia de marketing, publicidad y crecimiento empresarial. Fusionamos la creatividad más vanguardista con estrategias meticulosamente diseñadas para impulsar tu marca hacia nuevas alturas. Trabajamos con enfoque empresarial para conseguir la mayor rentabilidad en tus campañas y oportunidades de crecimiento para tu negocio. En la era donde cada segundo cuenta, destacar no es una opción, es una necesidad. Haz que tu presencia sea inconfundible y efectiva en un mundo saturado de mensajes. VISITANOS EN: www.agenciadieux.com CONTÁCTANOS EN: dieux@agenciadieux.com +34 641 69 87 32
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €250 for Real-Time Advertising
Works in multiple industries
Speaks English, Catalan(+2)
1-10 members
Reux Digital
5
(51 reviews)
Marketing and digital consulting.
Recommended
Top awarded
Reux Digital es una consultora de marketing estratégico para empresas B2B y SaaS . Desde la estrategia de lanzamiento a mercado ( go-to-market ) hasta la generación de demanda y la escalabilidad del negocio, nos aseguramos de que tu empresa sea un éxito en el mercado. Y lo hacemos implementando: ✓ Estrategias de marketing para empresas B2B y B2B SaaS. ✓ Estrategias de marketing para SaaS y PaaS. ✓ Estrategias de Account-Based-Marketing (ABM). ✓ Estrategias de inbound marketing. ✓ Marketing and sales enablement. ✓ Planes de contenido. ✓ Plan de lanzamiento al mercado (go-to-market) . ✓ Consultoría de negocios digitales. ✓ Marketing automation.
Looking for work in Real-Time Advertising
Located in Madrid, Spain (+1)
From €1,000 for Real-Time Advertising
Worked in Technology Hardware & Equipment (+9)
Speaks English, Spanish
11-50 members
Roas Hunter
4.9
(19 reviews)
Make your dreams profitable
Agencia Growth de Marketing Online y Publicidad Somos los compañeros de Growth de +70 e-commerce, trabajando de la mano con ellos para asesorar y gestionar los mejores canales para el crecimiento de sus proyectos. -Publicidad de pago, siendo Meta & Google Partners y con grandes éxitos en la aplicación de Tiktok y Pinterest Ads. -Diseño performance, para la mejor conversión de nuestras campañas. -Marketing Automation, como un imprescindible a día de hoy en tu e-commerce. Disponemos de un equipo multidisciplinar, con expertos provenientes desde Facebook, Amazon y grandes consultoras. Entre todos los miembros del equipo hemos invertido +25 millones de Euros en los últimos años y ayudado a +300 marcas a rentabilizar y escalar sus negocios exitosamente. Si quieres más tiempo para enfocarte en tu empresa, en desarrollar tu producto, en formar y expandir tu equipo … Todo mientras tus ventas y tu número de clientes aumentan, entonces aquí nos tienes.
Looking for work in Real-Time Advertising
Located in Valencia, Spain
From €950 for Real-Time Advertising
Worked in Household Products (+10)
Speaks Spanish, English
11-50 members
Góbalo. Impulsando estrategias digitales desde 2004
5
(15 reviews)
Sinceros contigo desde el primer día
Góbalo nace con un objetivo: transformar los desafíos digitales de los proyectos que llegan a nuestras manos en nuevas oportunidades estratégicas. Desde 2004 hasta hoy hemos ido adaptándonos a lo que ha requerido cada situación convirtiéndonos en parte de los equipos con los que nos relacionamos, porque creemos en las inmersiones totales antes de empezar a darlo todo en cada proyecto. La comunicación, la empatía, la honestidad, y el talento que desprende nuestro equipo es clave para convertirnos en guías digitales y construir relaciones seguras y duraderas con nuestros clientes. Para conseguirlo, abordamos todas las disciplinas digitales . En Marketing Digital: Social Media Marketing Marketing de contenidos Social Ads Paid Media Posicionamiento Web - SEO Analítica Web CRO En Creatividad: Identidad Corporativa Diseño Web Diseño Gráfico Video Marketing En Tecnología: Desarrollo de Software Desarrollo Web Trabajamos con todo tipo de cliente y sector , y contamos con experiencia gestionando proyectos en distintas fases, desde la idea inicial y el desarrollo de toda la estrategia digital, hasta la optimización de los canales existentes, pasando por propuestas de mejora allí donde consideramos que sea necesario. Y si aún no te hemos convencido, confiamos en que nuestros clientes lo consigan, esto es lo que opinan de nosotros: “Gran equipo, profesionales, responsables y entregados al 100% con cada proyecto que cae en sus manos!” “Agencia cercana y profesional. Llevamos trabajando con ellos un par de años y sin duda quien nos siga desde entonces, ha podido percibir el cambio” ¿Hablamos, de verdad, sobre tu proyecto? ⊚ www.gobalo.es ✆ 691 638 146 ✉ a.gonzalez@gobalo.es
Looking for work in Real-Time Advertising
Located in Madrid, Spain
From €1,000 for Real-Time Advertising
Worked in Others (+21)
Speaks Spanish, English
11-50 members
Roiandco
(0 review)
Google Partner, Active Campaign Partner, Adigital Member and British Chamber Member
Agency based in Barcelona with international links operating since 2013. Experts in: SEO SEM Google Paid SEM Bing Paid Email Marketing Appstore and Play Store Ads Social Media community management and Ads: Instagram, Facebook, Tik Tok... Web development Online design CRM
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €1,000 for Real-Time Advertising
Works in multiple industries
Speaks Spanish, Catalan(+1)
11-50 members
House Of Digital - HoD
(0 review)
Your Digital Ally
No vamos a decirte el típico discurso ni tratar de convencerte que somos el puente perfecto entre marcas y personas, o que podemos aumentar tu ROI de la noche a la mañana. Nosotros somos de hacer y demostrar. Buscamos construir relaciones auténticas y duraderas con nuestros allies. Nos esforzamos en entenderte a fondo, conocer tu negocio y objetivos y lo más importante: proponerte las mejores estrategias digitales. Solo para ti.
Looking for work in Real-Time Advertising
Located in Barcelona, Spain
From €1,000 for Real-Time Advertising
Works in multiple industries
Speaks English, Basque(+4)
11-50 members
CreatikLab SL
5
(1 review)
Estrategias digitales que marcan la diferencia.
Top awarded
Agencia de Marketing Digital Top 10 en España, presente en 50 países.
Looking for work in Real-Time Advertising
Unknown location
From €350 for Real-Time Advertising
Worked in Education (+2)
Speaks English, Catalan(+4)
11-50 members
WeFlare
5
(1 review)
Pioneering Growth for Startups and Scaleups
WeFlare is an international growth agency. We help you enhance your brand's digital footprint, optimize your marketing ROI, connects you with your ideal audience by crafting strategies that that resonate and as unique as your business is. At WeFlare, we architect the blueprints for your brand's accelerated success. We stands at the intersection of innovation, technology, and strategy, delivering solutions that drive consistent results. Our approach is collaborative and data-driven, ensuring that every marketing move is synchronized with your goals. We’re not just another agency, we’re founders, designers, marketers, and growth hackers united by a passion for innovation! Our success is aligned with yours, which is why we walk the talk, moving as your trusted partner to navigate the complexities of digital marketing.
Looking for work in Real-Time Advertising
Located in Castellón de la Plana, Spain
From €1,000 for Real-Time Advertising
Worked in E-commerce (+2)
Speaks English
11-50 members
JV Plannet Marketing y Comunicación
5
(6 reviews)
Tenemos un plan
Somos especialistas en construir estrategias de comunicación que aportan valor a las marcas mediante planes de marketing que consiguen los resultados que buscan nuestros clientes. En Plannet ofrecemos un servicio integral, marketing 360º, que incluye tanto medios online como offline para lograr tus objetivos y hacer crecer tu marca.
Looking for work in Real-Time Advertising
Located in Jerez de la Frontera, Spain
From €500 for Real-Time Advertising
Worked in Real Estate (+8)
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Nacimos para ayudar a las empresas a mantener el paso con las nuevas tecnologías sin tener enormes gastos y sin sacrificar la calidad. Nuestro objetivo es que nuestros clientes alcancen o sobrepasen los objetivos aunque se trata de aumentar las ventas, la cartera de clientes o los productos y/o servicios que presten. Nuestros diseñadores trabajaran para que su producto, servicio o página web sean atractivas para el cliente. Analizamos su estado actual, implementamos procesos para aumentar la visibilidad y seguiremos los cambios. Implementamos normas para aumentar la seguridad en las redes sociales, páginas web y otros medios de publicidad.
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From €50 for Real-Time Advertising
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Insights from Our Expert: Real-Time Advertising Agencies in Barcelona

In the vibrant city of Barcelona, known for its innovative spirit and dynamic business environment, real-time advertising agencies are pushing the boundaries of digital marketing. With a thriving scene of 11 reviews and 55 completed projects, it's evident why Barcelona stands out as a leader in this niche.

Notable Achievements and Client Engagements

Prestigious Awards and Recognizable Clients

Local agencies have not only garnered an impressive array of prestigious awards but have also managed substantial campaigns for top-tier clients, from multinational brands to leading local firms. This commitment to excellence underlines the competitive edge of Barcelona's agencies in managing real-world, time-sensitive advertising needs.

Valuable Customer Feedback

Customer reviews highlight the creativity and efficiency of these agencies with a solid cache of 11 reviews. Client feedback often praises the swift execution and impactful results that define the real-time advertising services in Barcelona.

How to Choose a Real-Time Advertising Agency in Barcelona

Understanding Budget Considerations

When choosing an agency, it's crucial to consider your budget. Costs can vary significantly based on the agency’s size and reputation. Here are some guidelines:

Small Businesses and Startups: Smaller enterprises might opt for more cost-effective solutions, finding substantial value in boutique agencies that offer competitive rates without compromising on service quality.

Medium-sized Businesses: Such companies might benefit from more comprehensive strategies and therefore could engage with agencies known for robust methodologies and broader resources, with costs proportionate to the expected scope and scale.

Large Enterprises: For expansive campaigns that require detailed, real-time feedback and extensive reach, larger, more established agencies are recommended. Investment here ensures a deep level of expertise and broad capabilities that befit substantial business needs.

Considering Agencies' Past Work

Exploring previous campaigns is crucial. The 55 published works by local agencies provide a clear picture of their capabilities and can help you match your project with the right team that aligns with your brand’s vision.

Focus on Agency Specializations

While most agencies offer a broad range of services, some specialize in key aspects of real-time advertising such as dynamic creative execution or programmatic ad buys. It’s important to choose a partner that has deep expertise in the specific areas that meet your strategic needs.

Barcelona continues to excel with a robust network of talented real-time advertising agencies. Whether you’re launching a new product or looking to revamp your brand presence quickly and efficiently, the local experts here can guide and execute your advertising strategies to achieve impressive results. As a local Sortlist expert, I encourage exploring the diverse options available in Barcelona to harness the power of real-time advertising expertise and propel your brand to new heights.

Written by Vittoria Parchitelli Sortlist Expert in BarcelonaLast updated on the 15-01-2025

Frequently Asked Questions.

Real-time advertising in Barcelona, as in many global tech hubs, is driven by a suite of cutting-edge technologies that enable advertisers to deliver highly targeted and timely messages to their audience. Here are some of the key technologies powering real-time advertising capabilities:

Artificial Intelligence (AI) and Machine Learning (ML): These technologies are at the forefront of real-time advertising, enabling predictive analytics, automated bidding, and personalized content creation. In Barcelona's vibrant tech scene, AI-driven platforms are being used to optimize ad placements and improve campaign performance in real-time.
Data Management Platforms (DMPs): DMPs are crucial for collecting, organizing, and activating large volumes of audience data. Barcelona-based advertisers use DMPs to create detailed customer profiles and segments for more precise targeting.
Demand-Side Platforms (DSPs): These platforms allow advertisers to buy ad inventory from multiple ad exchanges through a single interface. DSPs use real-time bidding (RTB) to make instantaneous decisions on ad placements based on user data and advertiser goals.
Programmatic Advertising Platforms: These automate the buying, placement, and optimization of media inventory using software. In Barcelona's dynamic advertising landscape, programmatic platforms are essential for executing real-time campaigns across various channels.
Location-Based Technologies: With Barcelona being a major tourist destination, geofencing and beacon technology are particularly relevant for targeting ads based on a user's real-time location, enhancing the relevance of local advertising efforts.
Cross-Device Tracking: Technologies that enable tracking users across multiple devices are crucial for maintaining consistent messaging and frequency capping in real-time campaigns, especially in a tech-savvy market like Barcelona.
Natural Language Processing (NLP): NLP technologies are being used to analyze social media trends and user-generated content in real-time, allowing advertisers to adapt their messaging quickly to current events or sentiments.
Cloud Computing: Cloud platforms provide the necessary infrastructure to process vast amounts of data and make split-second decisions required for real-time advertising. Barcelona's growing cloud services sector supports this critical backbone of real-time ad tech.

These technologies work in concert to create a powerful ecosystem for real-time advertising. In Barcelona's competitive market, agencies and advertisers leveraging these advanced tools can deliver more relevant, timely, and effective campaigns to their target audiences.

It's worth noting that as of 2024, the integration of these technologies with privacy-preserving methods is becoming increasingly important due to stricter data protection regulations in Spain and the EU. Advertisers in Barcelona are adapting their real-time strategies to balance personalization with user privacy, often employing techniques like federated learning and differential privacy to maintain effectiveness while respecting user data rights.

Real-time bidding (RTB) is a crucial component of real-time advertising that has revolutionized the digital advertising landscape in Barcelona and globally. Here's how RTB works in the context of real-time advertising:

1. Ad Impression Opportunity: When a user visits a website or app in Barcelona that supports RTB, an ad impression becomes available.

2. Ad Exchange Notification: The publisher's ad server sends this information to an ad exchange, which acts as a marketplace for ad inventory.

3. Auction Initiation: The ad exchange initiates an auction by sending bid requests to multiple demand-side platforms (DSPs) that represent advertisers.

4. Real-Time Evaluation: DSPs analyze the bid request, considering factors such as:

User data (demographics, browsing history, interests)
Contextual information (website content, time of day)
Advertiser campaign goals and budgets
Local factors specific to Barcelona (events, cultural preferences)

5. Bid Submission: Based on this analysis, DSPs submit bids on behalf of advertisers, typically in CPM (cost per thousand impressions).

6. Auction Winner Selection: The ad exchange evaluates all bids and selects the winning bid, usually the highest one.

7. Ad Serving: The winning advertiser's ad is then served to the user's browser or app, all happening in milliseconds.

8. Impression Recording: The impression is recorded, and the advertiser is charged based on the winning bid amount.

Barcelona-specific Considerations:

Local Language: RTB platforms in Barcelona often prioritize ads in Catalan and Spanish.
Cultural Events: During events like Mobile World Congress or La Mercè, RTB systems may see increased competition for ad space.
Tourism Influence: Barcelona's status as a tourist hub affects RTB strategies, with seasonal variations in target audiences.

Key Benefits of RTB in Barcelona:

Benefit	Description
Efficiency	Advertisers only pay for relevant impressions, optimizing ad spend.
Precision Targeting	Ability to reach specific audiences in Barcelona based on demographics and behavior.
Real-Time Optimization	Campaigns can be adjusted instantly based on performance data.
Transparency	Advertisers gain insights into where their ads are being displayed and at what cost.

According to a recent study by IAB Spain, RTB accounts for approximately 65% of programmatic ad spending in major Spanish cities like Barcelona, highlighting its significance in the local digital advertising ecosystem.

As the digital landscape in Barcelona continues to evolve, RTB remains a powerful tool for advertisers to reach their target audience effectively and efficiently in this vibrant, tech-savvy market.

Artificial Intelligence (AI) plays a crucial role in optimizing real-time advertising efforts in Barcelona, revolutionizing the way brands connect with their target audience. Here are some key ways AI is enhancing real-time advertising in the Catalan capital:

Predictive Analytics: AI algorithms analyze vast amounts of data to predict consumer behavior, allowing advertisers in Barcelona to anticipate trends and adjust their campaigns in real-time for maximum impact.
Dynamic Creative Optimization (DCO): AI-powered DCO tools automatically generate and optimize ad creatives on the fly, tailoring content to individual users based on factors like location, demographics, and browsing history. This is particularly effective in a diverse city like Barcelona with its mix of locals and tourists.
Programmatic Advertising: AI-driven programmatic platforms enable real-time bidding and ad placement, ensuring that ads reach the right audience at the right time across Barcelona's digital landscape.
Personalization at Scale: AI allows for hyper-personalization of ads, creating relevant experiences for Barcelona's cosmopolitan audience, from tech-savvy locals to international visitors.
Natural Language Processing (NLP): AI-powered NLP tools analyze social media conversations and online content in real-time, helping brands in Barcelona understand sentiment and engage with trending topics instantly.
Chatbots and Virtual Assistants: AI-driven conversational interfaces provide instant customer service and personalized recommendations, enhancing the user experience for Barcelona's tech-forward consumers.

In Barcelona's competitive advertising market, AI is not just a luxury but a necessity. According to a recent study by the Interactive Advertising Bureau (IAB) Spain, 76% of digital advertisers in the country are already using AI in their campaigns, with this figure expected to rise to 86% by 2025.

Moreover, Barcelona's status as a Smart City hub has created a fertile ground for AI adoption in advertising. The city's initiatives in IoT and data analytics provide rich datasets that AI can leverage for more precise targeting and measurement of advertising efforts.

However, it's important to note that while AI significantly enhances real-time advertising capabilities, human oversight remains crucial. Successful campaigns in Barcelona still rely on a blend of AI-driven insights and human creativity to resonate with the city's unique cultural context and consumer preferences.

As Barcelona continues to attract tech talent and innovation, we can expect even more sophisticated AI applications in real-time advertising, potentially setting trends for the rest of Spain and Europe to follow.