The 10 Best Outdoor Advertising Companies in Calgary - 2024 Reviews

Top Outdoor Advertising Companies in Calgary

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All Outdoor Advertising Agencies in Calgary

  • (0 review)

    Having fun while helping small-medium businesses communicate with targeted online audiences.

    Marketing consultant based in Calgary. Professional and friendly communications services for your business. Advertising, website development, graphic design, social media, AdWords, email marketing.
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    A strategic full service communications agency building lasting relationships

    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
     
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Worked in Beverage (+6)
    Speaks English, French
    1-10 members
  • (0 review)
     
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Worked in Automotive (+7)
    Speaks English, French
    1-10 members
  • (0 review)

    Off-The-Wall Marketing That Stands Out!

    Boost your online visibility and achieve continuous business growth with Bulldog Marketing Agency. Our expert team offers web design and marketing solutions in Calgary.
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Brand Marketing Agency Servicing Western Canada. Octopus Creative Is Your Sidekick For Website Design, Social Media, Strategy, Branding & SEO.
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Our Winnipeg web design team has been building, managing, and hosting websites for small businesses since 1999.

    Calgary Web Design Special: We'll build you a new website or fix up your old website for FREE. Click to learn more or call: 403-538-7899 | WebsitesCA Web Design in Calgary
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Hook+Ladder is a top Digital Marketing Agency in Vancouver & Calgary. We Provide 360 Digital Marketing services to businesses.
    Looking for work in Outdoor Advertising
    Located in Calgary, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Agence de marketing et expérientiel

    Prime Marketing est une agence canadienne privée de marketing expérientiel spécialisée dans l’activation de marques, la production et la conception d’événements avec des marques incroyables au Canada et aux États-Unis. Notre agence se spécialise dans la création de liens émotionnels entre les marques et les consommateurs. Pour construire votre marque, vous devez susciter l’intérêt, créer des expériences engageantes et générer du buzz. Depuis deux décennies, nous élevons les marques en créant des campagnes de marketing expérientiel et des événements exceptionnels. Notre recette du succès ? Créativité, stratégie et exécution.
    Looking for work in Outdoor Advertising
    Located in Quebec City, Canada
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English, French
    1-10 members
  • (0 review)
    We provide high quality Custom Business Signage Solutions, from simple window graphics and building signage to elaborate digital displays, video walls and digital billboard
    Looking for work in Outdoor Advertising
    Unknown location
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Bach Digital Marketing, a Calgary-based full-service digital marketing company, tailors innovative strategies from SEO to social media to elevate your brand and meet your unique business needs.
    Looking for work in Outdoor Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (1 review)

    Helping Main Street Go Digital

    Digital Main Street is helping to create connected cities, maintain vibrant neighborhoods, and empower main streets – providing business owners with the support and guidance they need during their digital transformation journey. The many small businesses that line global main streets have always been a defining quality of vibrant downtowns and communities. Small business is the economic engine of any country. Main street small businesses are major contributors to any regional economic power through employment, taxes and export. Digital Main Street is a purpose-driven organization that is currently expanding across Canada. Digital Main Street was created in partnership between TABIA (Toronto Association for Business Improvement Areas) and the City of Toronto and is supported by our Partners - Google, Mastercard, Shopify, Microsoft, Square, Facebook, Intuit QuickBooks Canada, Lightspeed and Yellow Pages.
    Looking for work in Outdoor Advertising
    Located in Toronto, Canada (+1)
    From €1,000 for Outdoor Advertising
    Worked in Art & Handcraft
    Speaks English
    11-50 members
  • (0 review)

    We are a full-service performance marketing agency on a mission to raise the bar for our people and our industry.

    We are a full-service performance marketing agency founded on the operating principles of transparency and accountability. We bring a playbook of proven strategies validated through almost $200MM in high-performing ad spend, turned into tools and methodologies that empower every member of our team to make a measurable difference for our clients every day. Other. focuses on your business and your goals. We don’t get knocked off course, and we make sure you don’t either. In order to drive impact we offer four core disciplines: Performance Strategy & Leadership Integrated media and creative performance programs wrapped into a unique service-delivery model that has our team constantly driving things forward for your business. You have clarity every step of the way. Performance Media Planning We build and execute the media plan that maximizes the impact of your budget and drives clear performance against your business goals. We don’t pre-buy inventory or accept media rebates. Performance Media Buying Powered by our proprietary methodology and tested across almost $200MM in ad spend, we offer industry-leading hands-on, in-platform performance media management to find untapped opportunities and improve the efficiency of your always-on program or campaign. Performance Creative Beautiful, high-performing creative that brings your brand to life online and offline. We offer a unique testing methodology to consistently learn and optimize creative - driving powerful results. If you're looking for a more transparent, accountable, and high-performing partner or organization to build a career, come join us at Other.
    Looking for work in Outdoor Advertising
    Unknown location
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Chiropractors: How many more people would you help if it was easy and profitable? 💜

    We're a team of 100+ whose mission is to help 5,000 chiropractors help 5,000,000 people as people deserve to feel great and live their best: chiropractic helps!
    Looking for work in Outdoor Advertising
    Unknown location
    From €1,000 for Outdoor Advertising
    Works in multiple industries
    Speaks English
    1-10 members

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Frequently Asked Questions.


In Calgary's dynamic outdoor advertising market, data analytics is revolutionizing how brands connect with their audience. The advancements in this field are enabling outdoor advertising companies to deliver more targeted, personalized, and effective campaigns. Here's how data analytics is transforming the industry in Calgary:

1. Audience Insights and Segmentation

Data analytics tools are now capable of processing vast amounts of information from various sources, including mobile devices, social media, and local demographic data. This allows outdoor advertising companies in Calgary to:

  • Identify high-traffic areas for specific audience segments
  • Understand audience movement patterns across the city
  • Tailor messaging to match the interests of people in different neighborhoods

2. Real-Time Campaign Optimization

Advanced analytics platforms enable real-time adjustments to outdoor advertising campaigns. In Calgary, this means:

  • Changing digital billboard content based on current weather conditions
  • Adapting messaging during major events like the Calgary Stampede
  • Adjusting ad placements based on traffic patterns during rush hours on Deerfoot Trail or Crowchild Trail

3. Cross-Channel Integration

Data analytics is bridging the gap between outdoor advertising and other marketing channels. In Calgary's market, this translates to:

  • Syncing mobile ads with nearby billboard locations
  • Retargeting viewers of outdoor ads with online content
  • Integrating outdoor campaigns with local radio and TV advertisements for a cohesive experience

4. Measurement and ROI Tracking

One of the most significant advancements is in measuring the effectiveness of outdoor advertising. Calgary advertisers can now:

  • Track foot traffic to stores after exposure to outdoor ads
  • Measure brand lift and recall rates through mobile surveys
  • Analyze social media mentions and hashtag usage related to outdoor campaigns

5. Predictive Analytics for Campaign Planning

Outdoor advertising companies in Calgary are using predictive models to:

  • Forecast the best times and locations for ad placements
  • Anticipate audience responses to different creative approaches
  • Optimize budget allocation across various outdoor media types

6. Personalization at Scale

Data analytics is enabling a level of personalization previously impossible in outdoor advertising. In Calgary, this includes:

  • Displaying ads in multiple languages based on neighborhood demographics
  • Showing different creative content on digital screens based on the audience composition at different times of day
  • Tailoring messages to align with local events or interests, such as showcasing winter sports gear during ski season

According to a recent study by the Outdoor Advertising Association of Canada, campaigns using advanced data analytics for targeting and personalization saw an average increase in engagement rates of 27% compared to traditional methods. In Calgary specifically, a pilot program using AI-driven content optimization on digital billboards along the C-Train routes reported a 35% increase in brand recall among commuters.

As Calgary continues to grow and diversify, the application of data analytics in outdoor advertising is becoming increasingly sophisticated. This trend is not only improving the effectiveness of campaigns but also enhancing the overall urban experience by delivering more relevant and engaging content to Calgarians and visitors alike.



Location-based technology has revolutionized outdoor advertising strategies in Calgary, making campaigns more targeted, personalized, and effective. Here's how it's shaping the industry:

  • Hyper-local targeting: Advertisers in Calgary can now use geofencing to display ads on digital billboards or mobile devices when potential customers enter specific areas, such as the bustling Stephen Avenue or near the Scotiabank Saddledome during events.
  • Real-time ad optimization: Digital billboards in high-traffic areas like Macleod Trail or Deerfoot Trail can display different ads based on time of day, weather conditions, or even current events happening in Calgary.
  • Audience insights: Location data helps advertisers understand foot traffic patterns in areas like Chinook Centre or 17th Avenue, allowing for more strategic placement of traditional and digital out-of-home (OOH) ads.
  • Cross-channel integration: Location data from outdoor ad interactions can be used to retarget consumers on their mobile devices, creating a seamless experience as they move through Calgary's diverse neighborhoods.
  • Enhanced measurement: Advertisers can now track how many people viewed an ad and even attribute store visits or online actions to OOH exposure, providing valuable ROI data for campaigns in Calgary's competitive market.

For example, a recent campaign for the Calgary Stampede used location-based digital billboards that displayed real-time wait times for popular attractions and directed visitors to less crowded areas, enhancing both the advertising impact and visitor experience.

According to a 2023 study by the Out of Home Advertising Association of Canada, campaigns using location-based technology saw an average increase in engagement of 32% compared to traditional static outdoor ads in urban centers like Calgary.

As Calgary continues to grow and evolve, particularly with developments like the East Village and the expansion of the CTrain, location-based technology will play an increasingly crucial role in helping advertisers reach the right audience at the right time and place, maximizing the impact of outdoor advertising investments in the city.



Measuring and tracking the return on investment (ROI) for outdoor advertising campaigns in Calgary has become increasingly sophisticated, allowing advertisers to gauge the effectiveness of their out-of-home (OOH) media spend. Here are some key methods used by outdoor advertising companies in Calgary to measure and track ROI:

  1. Digital Integration and Mobile Data: Many outdoor advertising campaigns in Calgary now incorporate digital elements, such as QR codes or NFC technology. These allow for direct interaction and can be tracked in real-time. Mobile location data is also used to measure foot traffic and understand audience movement patterns near outdoor ad placements.
  2. Audience Measurement Systems: Calgary utilizes advanced audience measurement systems like Geopath (formerly TAB - Traffic Audit Bureau). These systems use a combination of traffic data, census information, and travel surveys to estimate the number of people exposed to an outdoor advertisement.
  3. Sales Lift Studies: By comparing sales data before, during, and after an outdoor advertising campaign, companies can attribute increases in sales to their OOH efforts. This is particularly effective for businesses with physical locations in Calgary, such as retailers or restaurants.
  4. Brand Awareness Surveys: Pre and post-campaign surveys help measure changes in brand awareness, recall, and perception among Calgary residents. These surveys can be conducted online or through intercept methods in high-traffic areas.
  5. Web Traffic and Search Volume Analysis: By monitoring increases in website visits or search volume for campaign-specific keywords, advertisers can attribute online activity to their outdoor advertising efforts in Calgary.
  6. Social Media Monitoring: Tracking social media mentions, hashtags, and engagement related to the outdoor campaign can provide insights into its reach and impact on the Calgary audience.
  7. Coupon Codes and Unique Phone Numbers: Using campaign-specific promo codes or dedicated phone numbers on outdoor ads allows for direct tracking of conversions generated by the campaign.

To illustrate the effectiveness of outdoor advertising ROI in Calgary, consider the following data:

Metric Average Performance
Recall Rate 82% for digital billboards
Brand Awareness Lift Up to 54% increase
Foot Traffic Increase 68% for retailers using OOH
Online Activation 46% of viewers search online after seeing an OOH ad

It's important to note that in Calgary's diverse advertising landscape, which includes everything from downtown digital displays to transit shelter ads in residential areas, the most effective ROI measurement often combines multiple methods. This multi-faceted approach allows advertisers to capture both the immediate impact and long-term effects of their outdoor campaigns across different neighborhoods and demographics within the city.

For the most accurate ROI measurement, outdoor advertising companies in Calgary typically work closely with clients to establish clear objectives and key performance indicators (KPIs) at the outset of a campaign. This ensures that the right metrics are being tracked and that the ROI analysis aligns with the specific goals of the advertising initiative, whether that's increasing foot traffic to a new 17th Avenue retail location or boosting awareness for a city-wide event.