The 10 Best Guerrilla Marketing Agencies in New York City, NY - 2025 Reviews

Top Guerrilla Marketing Agencies in New York City, NY

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All Guerrilla Marketing Companies in New York City, NY

  • 5
    (3 reviews)

    We are a house of strategy, creative, social and digital technology specialists.

    Top awarded
    We craft beautiful brand expressions, digital experiences and products. All underpinned by thoughtful strategy. We’re driven to help our clients be the best version of themselves through the power of brand and digital. Because we’re certain there is something uniquely special inside each and every business.
    Looking for work in Guerrilla Marketing
    Located in New York, United States (+1)
    From €1,000 for Guerrilla Marketing
    Worked in Beverage (+11)
    Speaks English, French(+3)
    51-200 members
  • (0 review)

    We are hands-on makers and doers who love building and shaping brands that stand the test of time.

    We believe in the power of great storytelling, brand aesthetics, and strategic use of touch-points that inspire dialogue and generate business growth. Current Awards > German Brand Award 2018, 2019, 2020 🥇 RedDot 🥇Previous awards: ADC 🥇Cannes Lions 🥇 Deutscher Digital Award 🥇EFFI 🥇NY Festival 🥇 EPICA 🥇 EuroBest... et al.
    Looking for work in Guerrilla Marketing
    Located in New York, United States (+1)
    From €1,000 for Guerrilla Marketing
    Works in multiple industries
    Speaks German, English
    51-200 members
  • 5
    (5 reviews)

    We Build Brands Better. Come Play With Us.

    Recommended
    Hi 👋🏼 We're Good Kids.
 We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?
 ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.
 We'll give 'em something to talk about!
    Looking for work in Guerrilla Marketing
    Located in Los Angeles, United States (+1)
    From €1,000 for Guerrilla Marketing
    Worked in Marketing & Advertising (+5)
    Speaks English, French(+1)
    11-50 members
  • 5
    (3 reviews)
    Base Design connects caring brands with their users. We humanize corporations, launch visions and clarify the complex. We design experiences for people interacting with brands. We pioneer new ways of telling a brand’s unique story.   References For more than 25 years, we collaborate with start-ups, family businesses, corporations, NGOs, cultural institutions: Apple, Studio Brussel, Facebook, Deezer, Belfius, The New York Times, ING, Sunrise, Bozar, Eastpak, Fondation Cartier pour l'art Contemporain, Adidas, La Monnaie/De Munt, Kick Cancer, Le Pain Quotidien, Institut Français de la Mode, Maison Dandoy, International Fund for Animal Welfare (IFAW), Degroof Petercam, Delvaux, Graanmarkt13, be.brussels, Chan Zuckerberg Initiative,  La Fondation Louis Vuitton, MoMA, Meatpacking District, City of Lausanne, Wellesley College, and many more...  Methodoly We strongly believe that the quality of the process determines the quality of the output. Although we have recurring ground rules, customising our approach for each project allows us to dynamize each collaboration. Your vision is our starting point To build sustainable brands, we start with what makes you, you. Direct contact Proximity means efficiency. With Base, you work directly with the creatives. Plural. A talented and diverse team working together to bring the freshest ideas. Co-creation We include you in the creative process at key moments, like workshops and research sessions, to collaborate and arrive at the best collective result. Holistic Perspective Strategy, design, copywriting, art direction, digital. In today’s world,  the success of your brand depends on many elements singing together. To build enduring solutions, we consider the brand as a whole and give each component its role.  Iteration We believe in the strength of initial instinct as we rely on long-term elaboration. Through an iterative and progressive process, we seek quick decision making while keeping a critical eye on every solution we bring.      
    Looking for work in Guerrilla Marketing
    Located in New York, United States (+3)
    From €1,000 for Guerrilla Marketing
    Worked in Banking & Financials (+13)
    Speaks French, Dutch(+4)
    11-50 members
  • (0 review)

    Angel Media is a Premier Outdoor Advertising Company with Impactful Spectaculars and Advertising Billboards. 350+ Assets

    Angel Media is a Premier Outdoor Advertising Company with Impactful Spectaculars and Advertising Billboards. 350+ Assets in New York, Los Angeles & Miami.
    Looking for work in Guerrilla Marketing
    Located in New York, United States
    From €5,000 for Guerrilla Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Trust to build

    Macrochallenges bristles on the foundation of a multidisciplinary team inherited with a proven track record and eminent talent. In a herd of ours, fellow strategists, design creators, and innovators are the part, accountable for the client's delight and exceeded expectations. We deal with a variety of services including Web Development, Web-Design solutions, E-Commerce Solutions, Digital marketing, CRM solutions, PPC-Solutions, Mobile Apps, and Corporate Solutions. Our worldwide services are based on the huge performance and experience of a dedicated team.
    Looking for work in Guerrilla Marketing
    Located in New York, United States
    From €100 for Guerrilla Marketing
    Works in multiple industries
    Speaks English, Arabic(+5)
    501-1000 members
  • 4.9
    (4 reviews)

    We make brands bigger than it is.

    Recommended
    We'd like to introduce you to 'feelmarks', a design studio. We have work experience of more than eight years, we've also worked in multiple fields which include many companies such as food industry, plastic industry, mechanical industry, educational, organisations, and much more. feelmarks will set your unique identity by creative design language and make a huge difference by the new creative efforts. It would be attractive for the people once your design says something about your company, Because we believe that the Design is the silent brand ambassador of the company or the organization.
    Looking for work in Guerrilla Marketing
    Located in Kings County, United States
    From €1,000 for Guerrilla Marketing
    Worked in Luxury Goods & Jewelry (+8)
    Speaks English
    11-50 members
  • 1
    (1 review)

    The No.1 Digital Agency in the UAE!

    Selebrands is not just a business development agency, but a crafter of triumphant journeys in the world of business. As the UAE’s top-ranked Business Creation and Marketing Agency, we are dedicated to empowering entrepreneurs and organizations to expand, excel, and adapt in the fiercely competitive contemporary marketplace. We offer a wide array of services that cover every aspect of your business progression, from its birth to achieving unparalleled market supremacy and even beyond. At Selebrands, we don’t simply shape businesses, we mold success narratives.
    Looking for work in Guerrilla Marketing
    Located in Dubai, United Arab Emirates
    From €1,000 for Guerrilla Marketing
    Worked in Food (+11)
    Speaks English, Arabic(+3)
    11-50 members
  • (0 review)
    GoGORILLA is your go to agency for guerrilla advertising and more! Visit our website for samples of our work or call us at 877.684.8790.
    Looking for work in Guerrilla Marketing
    Located in New York, United States
    From €1,000 for Guerrilla Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.9
    (26 reviews)

    Digital Marketing Redefined

    Top awarded
    PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Rovamedia is a digital marketing management service that supports subscriptions for various social media services for individuals and organizations. Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia's vision is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Rovamedia is a value-driven Digital Marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. All clients we serve, are availed the opportunity to collaborate, share, envision, and bring the digital scope of their objectives close as they realize these using professional top-notch digital marketing services Rovamedia serves. Rovamedia provides the smartest and most innovative method to manage your business online digital media marketing with ease and great pricing. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers, and other business partners. We work in areas as diverse as search engine optimization, social media marketing, email marketing, and digital marketing. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Our Vision  is dynamic and encompasses a lot. Having been a strategic partner to numerous large and small organizations in providing a sustainable digital marketing experience, we can right align our vision as follows: Create Dynamic Brands Serve More Countries Provide Digital Marketing Education A Large Audience of Loyalists Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia’s mission is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand leveraging technology. We have developed search strategies for leading brands to small and medium-sized businesses in many industries across the world. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/
    Looking for work in Guerrilla Marketing
    Unknown location
    From €1,000 for Guerrilla Marketing
    Worked in E-commerce (+16)
    Speaks English
    51-200 members

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Customer reviews about Guerrilla Marketing Agencies in New York City, NY

John SmithTechnology | New York City, NY

I was thoroughly impressed by the energy and expertise this guerrilla marketing agency brought to our project. Their strategic use of urban spaces in NYC to maximize our campaign’s visibility helped us achieve phenomenal results. If you're seeking a guerrilla marketing company that knows how to make your brand stand out, look no further!

Jane DoeFashion & Apparel | New York City, NY

The creativity and impact of the guerrilla marketing campaign executed by this agency in New York City were simply outstanding. Their approach was not only innovative but also deeply aligned with our brand's vision, which made a significant difference in consumer engagement. Highly recommend them for anyone needing a guerrilla marketing company that truly understands disruptive advertising!

Emily WhiteHospitality | New York City, NY

Absolutely mesmerizing execution of our marketing strategy by this top-tier guerrilla marketing agency in New York City. Their understanding of consumer behavior and innovative promotional tactics have helped significantly in increasing our market presence. Definitely the go-to company for innovative guerrilla marketing strategies!

Insights from a Guerrilla Marketing Expert in New York City

Local Success Stories and Acclaimed Clients

New York City, known for its bustling streets and creative energy, is a prime battleground for guerrilla marketing campaigns. Local agencies have executed memorable campaigns for a range of clients from thriving startups to established global brands. These initiatives not only captured public attention but also significantly boosted brand engagement and consumer interaction, proving the efficacy of unconventional and inventive marketing strategies in a competitive landscape.

Award-Winning Tactics

The prowess of guerrilla marketing agencies in NYC is highlighted by the numerous awards they've secured, showcasing their ability to think outside the box and engage consumers on a deeper level. From viral street art installations to flash mobs and interactive urban events, these campaigns have not only won hearts but also prestigious accolades, positioning New York as a leader in innovative advertising.

Budget Considerations for Effective Guerrilla Marketing

Budgeting for guerrilla marketing can vary significantly based on the scope and creativity of the campaign. Here are some strategies to help companies of different sizes maximize their investment:

  • Small to Medium-sized Enterprises (SMEs): SMEs can engage in guerrilla marketing by focusing on localized, community-centric campaigns that require lower budgets but can yield high engagement and brand recall.
  • Larger Corporations: For enterprises with a broader reach, investing in larger, more elaborate guerrilla marketing campaigns that integrate digital elements can drive substantial media coverage and consumer participation.

Generally, businesses should start with a clear objective and a defined budget frame, considering both the creative conception and the operational execution to optimize the campaign’s return on investment.

Seizing Opportunities with Creative Flair

Choosing the right agency in NYC for your guerrilla marketing needs should depend on their ability to blend creativity with strategic placement. Assessing previous campaigns for their originality and impact can provide insights into the agency’s capabilities. It is essential to look for a partner who understands the local market nuances and can execute high-impact activations that resonate with the target audience.

By leveraging the expertise of New York’s finest guerrilla marketing specialists, businesses can create unforgettable marketing experiences that make a lasting impression on both local denizens and the global audience.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in New York City, NYLast updated on the 19-03-2025

Frequently Asked Questions.


Small businesses in New York City can effectively leverage guerrilla marketing techniques on a tight budget by tapping into the city's unique energy and diverse neighborhoods. Here are some actionable strategies:

  1. Street Art Collaborations: Partner with local street artists to create eye-catching murals or temporary installations that incorporate your brand message. This can generate buzz and social media shares at a fraction of the cost of traditional advertising.
  2. Flash Mobs in Iconic Locations: Organize surprise performances in high-traffic areas like Times Square, Central Park, or the High Line. These can be simple yet impactful, drawing attention without breaking the bank.
  3. Subway Takeovers: Create engaging, non-intrusive displays or performances within subway cars or stations. Remember to adhere to MTA regulations to avoid fines.
  4. Pop-up Experiences: Set up temporary, interactive brand experiences in unexpected locations. For example, a coffee shop could create a 'Fastest Barista in NYC' challenge in a busy park.
  5. Utilize Local Events: Piggyback on existing NYC events like street fairs, parades, or festivals with creative, on-brand activations that complement the event's theme.

To maximize impact while minimizing costs:

  • Leverage Social Media: Encourage participants and onlookers to share their experiences using branded hashtags. According to a 2024 study by the NYC Digital Marketing Association, user-generated content can increase engagement by up to 28% compared to brand-created content.
  • Collaborate with Micro-Influencers: Partner with NYC-based micro-influencers (10,000-50,000 followers) who align with your brand. They often have highly engaged local followings and charge less than major influencers.
  • Utilize Guerrilla Sampling: If you have a product, offer free samples in high-traffic areas or during relevant events. For services, provide quick demonstrations or consultations.
  • Create Shareable Photo Ops: Design Instagram-worthy installations or backdrops that incorporate your branding subtly. New Yorkers love sharing unique city experiences, with 76% of millennials and Gen Z reporting they've posted about a brand activation on social media (NYC Consumer Trends Report, 2025).

Remember, the key to successful guerrilla marketing in New York City is to be creative, respectful of the urban environment, and mindful of local regulations. Always obtain necessary permits and be prepared to adapt quickly in the fast-paced NYC landscape. By focusing on authenticity and local relevance, small businesses can create memorable experiences that resonate with New Yorkers and generate valuable word-of-mouth marketing.



When planning and implementing guerrilla marketing campaigns in New York City, businesses must navigate a complex landscape of ethical considerations. The fast-paced, diverse, and highly regulated environment of NYC requires marketers to be especially mindful of their impact. Here are key ethical considerations to keep in mind:

  1. Legal Compliance: New York City has strict regulations on public space usage, advertising, and noise levels. Ensure your campaign complies with local laws, including obtaining necessary permits for installations or events. For example, the NYC Department of Buildings regulates outdoor signage, while the Parks Department oversees activities in public parks.
  2. Cultural Sensitivity: NYC is a melting pot of cultures. Your campaign should respect the diversity of the city's population and avoid content that could be perceived as offensive or discriminatory to any group. Consider consulting with cultural experts or diverse focus groups to review your concepts.
  3. Environmental Impact: With increasing focus on sustainability, ensure your campaign doesn't harm the environment. Avoid excessive waste, use eco-friendly materials, and plan for proper cleanup. New York's commitment to reducing its carbon footprint means environmentally conscious campaigns are more likely to resonate with the local audience.
  4. Public Safety: Guerrilla marketing tactics should never compromise public safety. Installations or stunts that obstruct pedestrian traffic, create hazards, or cause undue alarm could face severe backlash and legal consequences in NYC's crowded urban environment.
  5. Transparency and Honesty: Be clear about the commercial nature of your campaign. Deceptive marketing practices are not only unethical but can also violate FTC guidelines and New York State's robust consumer protection laws.
  6. Respect for Public and Private Property: Obtain proper permissions before using any location for your campaign. Unauthorized use of buildings, subways, or other spaces can result in fines and damage to your brand's reputation.
  7. Digital Privacy: If your campaign involves data collection or digital interactions, be transparent about data usage and comply with privacy laws. New York has some of the strictest data privacy regulations in the country.
  8. Inclusivity and Accessibility: Ensure your campaign is accessible to all, including those with disabilities. This is not only ethical but also aligns with NYC's commitment to being an inclusive city.
  9. Local Community Impact: Consider how your campaign affects local communities. Engage with neighborhood associations or community boards to ensure your activities don't disrupt daily life or local businesses.
  10. Crisis Preparedness: Have a plan in place to quickly address any unintended negative consequences of your campaign. New York's media landscape can amplify issues rapidly, so quick, ethical responses are crucial.

To illustrate the importance of these considerations, let's look at some data:

Ethical Consideration Relevant NYC Statistic
Cultural Sensitivity Over 200 languages spoken in NYC (NYC Dept. of City Planning)
Environmental Impact NYC aims to reduce greenhouse gas emissions by 80% by 2050 (OneNYC 2050 plan)
Public Safety 8.8 million residents and 65+ million annual visitors (NYC & Company)
Digital Privacy NYC AI Strategy includes strict guidelines on data protection and algorithmic fairness

By prioritizing these ethical considerations, businesses can create guerrilla marketing campaigns that not only capture attention but also contribute positively to New York City's vibrant marketing landscape. Remember, in a city that's seen it all, campaigns that respect local values and enhance the urban experience are more likely to succeed and leave a lasting, positive impression.



Guerrilla marketing has become increasingly popular in New York City's competitive business landscape. However, there are several misconceptions that local businesses should be aware of before diving into this unconventional marketing approach:

  1. It's always cheap or free: While guerrilla marketing can be cost-effective, executing a successful campaign in NYC often requires investment in creative resources, materials, and sometimes permits. For example, a flash mob in Times Square might need choreographers, performers, and city approvals.
  2. It's only for small businesses: Many assume guerrilla marketing is exclusively for startups or small companies. In reality, major brands like Nike and HBO have successfully used guerrilla tactics in New York. The key is creativity and alignment with brand values, not company size.
  3. It's all about shocking people: While surprise can be effective, the best guerrilla marketing in NYC focuses on creating meaningful connections. A 2024 study by the NYC Economic Development Corporation found that campaigns emphasizing local culture and community engagement had 37% higher recall rates than purely shock-value tactics.
  4. It's always viral: Not every guerrilla campaign goes viral, even in the social media capital of the world. Success depends on various factors, including timing, audience relevance, and execution. A recent survey of NYC marketers revealed that only about 1 in 8 guerrilla campaigns achieve significant viral status.
  5. It's risk-free: Guerrilla marketing in New York City can involve legal and reputational risks. Businesses must be aware of local regulations, potential safety concerns, and the diverse sensitivities of NYC's multicultural population.
  6. It's a standalone strategy: Effective guerrilla marketing in NYC works best when integrated with broader marketing efforts. It should complement, not replace, traditional and digital marketing strategies.
  7. It's easy to measure: Quantifying the impact of guerrilla marketing can be challenging. While social media engagement is trackable, overall brand lift and long-term effects on sales in a market as complex as New York City require sophisticated analytics.

To navigate these misconceptions, New York City businesses should:

  • Partner with experienced local guerrilla marketing agencies familiar with NYC's unique landscape
  • Conduct thorough research on target audiences and locations within the city
  • Ensure campaigns align with brand values and resonate with New Yorkers' sensibilities
  • Be prepared to allocate resources for quality execution and potential follow-up activities
  • Stay informed about local regulations and obtain necessary permits
  • Integrate guerrilla tactics with overall marketing strategies for maximum impact

By understanding these common misconceptions, NYC businesses can leverage guerrilla marketing more effectively, creating memorable experiences that resonate with the city's dynamic and diverse audience.