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Wapice is a finnish full-service software company whose solutions are used by domain leading industrial companies around the world.

Wapice Ltd

VALA is a leading software quality company in Finland. We offer all services for better software quality.

Valagroup

Attorneys at law - Building success stories

Castren & Snellman

Design and Branding Agency in Helsinki. An international team of designers and storytellers that gets your point across.

The Point

Espoo

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Civitta started in Central and Eastern Europe and we are proud to be the largest consultancy emerging from our region. Today, we deliver projects worldwide.

Civitta

EMP Recycling is a Lithuanian company on a mission to turn waste, such as cables, electronics, and catalysts, into high-quality raw materials and maintain a clean environment for future generations. The company recycles approximately 23,000 tons of waste annually and sells raw materials worldwide. As EMP Recycling celebrates its 25th year in the industry, it decided to rebrand its company. Although they were satisfied with their social media communication strategy, they still needed to reflect their fresh brand identity. Therefore, we proposed to renew it.The essence of the projectOur collaboration with EMP Recycling began in 2021, and we have successfully handled their social media communication ever since. During the first two years of our partnership, we gained extensive knowledge about the client and their values.This proved beneficial, as we developed a new strategy for social media communication with much greater confidence that we would hit the bullseye. The client greenlit our ideas, and we proceeded with the project.Our goal was to showcase that EMP Recycling is not just a recycling company but also an organisation that operates under fundamental values. They are committed to creating a cleaner environment for the future by transforming someone’s “garbage” into raw materials that can be used to make another person’s treasure.Our communication concept is based on the same principles: materials that humans don’t need anymore can be transformed in the future. And we communicate this in practical, easy-to-digest information. Did you know that six refrigerators can become one bike? From the start, we understood that visual design should be the cool factor in bringing our vision into reality. However, executing it through traditional methods would have been too expensive.To overcome this, we decided to leverage AI tools to explore new possibilities and create futuristic and artistic visuals using different waste materials. This approach not only enabled us to bring our vision into reality but also helped us save costs for the client.Our practical, easy-to-understand, creative messages and design aim to inspire people to recycle everything, not just plastic and paper. We are confident that we are on the right track in doing so.Services provided<ul><li>Researching the competition and target audience.</li><li>Developing social media strategy.</li><li>Creating communication concepts, Tone of Voice, message categories, and design.</li><li>Managing social media communications and advertising.</li></ul>

EMP Recycling

Mylimiausia (The Favorite) stands out as one of Lithuania’s most popular debit card loyalty programs. Fun fact: the bank issued more cards for this program than the actual number of residents in Lithuania. To put it in perspective, imagine every Lithuanian carrying 1.5 of these cards in their pockets, and you will get the picture.Despite the program’s resounding success, our client was not completely satisfied regarding its social media presence. Our task was to spice up brand communication on Facebook and establish a fresh presence on Instagram from the ground up.The essence of the projectMylimiausia consisted of five partners (SEB bank, Circle K, Senukai, Gintarinė vaistinė, and Čili), each offering a diverse array of products and services. While the program already had a presence on Facebook, it lacked a fresh approach. And that is when the fun began.Our team spiced up the communication strategy on Facebook with a bit of humor, drawing inspiration from medieval and Renaissance art. The concept involved incorporating characters from renowned paintings spanning different classical art eras and gave the brand a distinctive look. We used timeless everyday situations with a historical vibe, contrasting them with advanced, user-friendly technology. The message was clear: “If a person from Rafael’s painting can enjoy the benefits of Mylimiausia loyalty points, so can you!”Instagram demanded a different approach, so we focused on visual aesthetics, targeting younger women. We tailored a specific strategy designed to engage them through the question: “What is your favorite…?” We encouraged discussions, conducted polls, and invited users to share their favorite ice cream, superhero, song, etc. Our design team enhanced the message with a more minimalistic, cleaner, and softer visual style compared to Facebook. We consistently built a narrative that aligned with seasons, current events, and celebrations.Services provided:<ul><li>Creative concept for Facebook communication.</li><li>Integration of all partner brands into one communication, balancing alignment with Mylimiausia while maintaining each individual brand’s style and attributes.</li><li>Development of a strategy and visual concept for Instagram communication, with a focus on enhancing the brand’s image.</li><li>Active engagement of page followers in discussion, fostering their participation on Instagram.</li><li>Achieving a harmonious look for the page, designed so that each individual entry functions as a cohesive unit, and when users access their Mylimiausia account, all entries are visually interconnected.</li></ul>

Mylimiausia

YIT is one of the largest international real estate developers in the European market, with a vast and diverse project portfolio. Their most recent one involves a property in the Aleksotas district of Kaunas. YIT sought to establish a brand name, positioning, and image for this project, and that’s where we stepped in.The essence of the projectOur journey began with extensive research. After multiple trips to Kaunas, exploring the long-forgotten corners of Aleksotas, delving into the area’s history, and engaging with locals, we uncovered crucial details about the city and its district. Aleksotas is an exceptional part of Kaunas, featuring an incredible panoramic view from the top of Aleksotas’ Hill, a rich cultural heritage, and a unique appreciation for the arts.YIT plans to develop twelve sections of apartment buildings, including a central square in the Aleksotas district. After numerous debates, workshops, and significant efforts, we crafted a communication concept strategy from twelve distinct perspectives to represent each section.We ensured the district has a unique feel and assigned a different name to each section, such as The Home of Sun (the most eastern region of the district), The Home of the Flight (closest to the historically significant Darius &amp; Girenas airport), The Home of Friends, The Home of Stories, The Home of Hills. Essentially, we discovered twelve diverse perspectives to perceive, experience, and explore Aleksotas through its culture, history, nature, people, freedom, and more. This is how the branding concept of Matau Kauną (I See Kaunas) was born.Since each apartment section in the district has a distinct perspective, and all buildings will be constructed within ten to twelve years, we had to create a dynamic slogan that could be easily adapted.<ul><li>When I see culture, I see Kaunas.</li><li>When I see nature, I see Kaunas.</li><li>When I see freedom, I see Kaunas.</li></ul>And this is how the slogan “When I see my home, I see Kaunas” debuted.Services provided:<ul><li>Positioning and branding.</li><li>Design of logo.</li><li>Digital campaigns.</li><li>Creating content for the blog and social media.</li><li>Concept development and coordination of Visitors’ Days.</li><li>Design and articles for the promotional magazine Matau Kauną.</li></ul>

Matau Kauną

Digital Marketing

Finland

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