&why Studio
Gebouwd voor Impact. Ontworpen voor de Toekomst. Wij zijn een Design + Technologie Studio.
Beginnend met het ‘waarom’, ontsluiten we de toekomst. Van strategie tot branding tot digitale producten tot AI. We werken samen met gedurfde bedrijven in heel Europa om bedrijfs- en merkengroei te ontsluiten door middel van technologie, meeslepende ervaringen en digitale activering. We zijn B Corp gecertificeerd en werken actief samen met B Corp Europe en B Lab Germany. 38 mensen in hun team
Spreekt Engels, Duits
19 projecten in hun portfolio2 samenwerkingen gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2022
Opgericht in 2009
19 awards gewonnen4.97/5
Diensten
11 diensten aangeboden door &why Studio
Beschrijving We design and build branded immersive websites that set the definitive benchmark for your industry: Corporate websites, B2B platforms, multi-language and multi-site environments, and full website relaunches. Following our "Last Relaunch Philosophy," we engineer scalable architectures with a 10+ year horizon, so your digital presence evolves without technical debt or replatforming. We are the partner of choice when rebranding and technical relaunch go hand in hand, translating a new visual identity into a high-performance, conversion-driven digital experience. Our delivery is built on modern headless CMS architectures paired with state-of-the-art JavaScript frontend frameworks and cloud-native hosting — giving you a fast, SEO-ready, fully responsive and accessible (WCAG 2.1 AA) platform that integrates seamlessly with the systems your business runs on, from Human Resources (HR) and Customer Relationship Management (CRM) to Product Information Management (PIM), Digital Asset Management (DAM), Investor Relations (IR), and AI-driven content services. Every engagement runs end-to-end across strategy, design, engineering, content migration, performance, and GoLive, supported by structured project management and quality assurance. Projects are led by a small senior core team working in hybrid-agile sprints, producing tangible outcomes quickly and ensuring that outstanding user experience makes a measurable difference to your business.Skills in Website Creatie (22) Website CreatieDigitale BrandingBackend OntwikkelingCMS OntwikkelingFront-End OntwikkelingOnline Game DevelopmentResponsive DesignWebsite OntwikkelingWebsite OptimisatieWeb Content+12Projecten in Website Creatie (16) Reviews in Website Creatie (4) Marlene HartzRafaelaFae HerdtJessica ZachariasKlanten in Website Creatie (4) Intelligent Apps GmbHVervoer | internationalKKL LuzernEntertainment & Events | internationalGoldbeckBouw | internationalJAEGGIIndustriële Goederen en Diensten | international
Meer informatie over Website CreatieBeschrijving We empower partners to become digital market leaders by rethinking and transforming their entire digital ecosystem. Our strategic work spans digital transformation roadmaps, platform and content strategy, business case development, KPI frameworks, and AI strategy, translating stakeholder ambition into a clear, technically grounded path forward. Our process is workshop-driven and evidence-based, combining discovery, requirements, and strategy sessions with research, analytics review, and competitor benchmarking. From this, we derive personas, prioritized user journeys, sitemaps, measurable KPIs, and migration plans that ladder directly into the design and engineering work that follows — making strategy the natural foundation for the websites, platforms, and commerce experiences we build downstream. We help brands navigate complex global systems and architect platforms designed for long-term ROI. By bravely questioning existing structures, we lay the foundation for digital benchmarks that position scale-ups, B2B leaders, and international corporations at the front of their fields.Skills in Digital Strategy (19) Digitale StrategieDigitale InnovatieDigitale TransformatieGamification StrategyMarketing StrategieDigitale ConsultingDigitale TransitieTraffic AcquisitieMerkstrategieDigital Entrepreneurship+9Projecten in Digital Strategy (16) Review in Digital Strategy (1) Alina BotheKlanten in Digital Strategy (4) Intelligent Apps GmbHVervoer | internationalKKL LuzernEntertainment & Events | internationalGoldbeckBouw | internationalJAEGGIIndustriële Goederen en Diensten | international
Meer informatie over Digital StrategyBeschrijving As a Certified B Corporation, we craft brands that are built to impact the future: Meaningful, purposeful, and engineered for the digital age. Our brand strategy work defines positioning, brand DNA, personality, core message, and tonality, grounded in stakeholder research, audience insight, and competitive analysis. From there, our corporate design and visual identity practice brings the brand to life across logo, typography, color, imagery, motion, and applied touchpoints, captured in a digital brand guide that scales from print and packaging to social and product. What sets us apart is that our brand systems are built for the digital age from day one: Design tokens, component logic, and motion principles are conceived to plug directly into the website relaunches, web platforms, and commerce experiences we deliver — closing the gap that often opens between a beautiful brand book and a real-world digital product. We work with both scale-ups and international companies to develop brand designs engineered for sustainable, long-term growth, a track record reflected in 30+ globally recognized awards. Strategy, brand guidelines, and a unique visual voice combine to make sure your identity resonates with your target audience and stands out as you scale.Skills in Branding & Positionering (30) Brand DesignMerk CreatieMerk IdentiteitMerk BenamingBedrijfsidentiteitEmployer BrandingCorporate Identiteit OntwerpDigitale BrandingInternationale BrandingCorporate Branding+20Projecten in Branding & Positionering (13) Review in Branding & Positionering (1) Jörg SiegelKlanten in Branding & Positionering (4) Intelligent Apps GmbHVervoer | internationalGoldbeckBouw | internationalJAEGGIIndustriële Goederen en Diensten | internationalRoomPriceGenieReizen & Vrije tijd | international
Meer informatie over Branding & PositioneringBeschrijving Building a benchmark is only the first step. Being discovered is the second. We bridge classic Search Engine Optimization with the future of Generative Engine Optimization (GEO), ensuring your brand is the definitive answer not only in Google results, but inside the Large Language Models and AI agents your customers already use, from ChatGPT and Claude to Perplexity, Gemini, and Copilot. Our work covers technical SEO, content and topical authority, internationalization, structured data, Core Web Vitals, and JavaScript/headless SEO, and extends into AI readability — entity modeling, semantic content structure, llms.txt, and machine-friendly content blocks that make your site reliably citable by AI Overviews and conversational search. Tracking and analytics setup ensure visibility translates into measurable performance. Because SEO and GEO are tightly coupled to architecture, we ship them as an integral phase of every relaunch and platform build, not as a bolt-on. The result is a brand that is "AI-ready" in an era where automated discovery and AI-driven recommendations are becoming the new standard.Skills in SEO (20) Local SEOZoekwoordonderzoekSEO Mobiele OptimalisatieOnPage SEOSEO AuditTech SEOSEO AdviesMeta Data OptimalisatieOnline SEOOrganic Traffic+10Projecten in SEO (8) Klanten in SEO (4) Intelligent Apps GmbHVervoer | internationalKKL LuzernEntertainment & Events | internationalGoldbeckBouw | internationalBaader BankBanken & financiële instellingen | national
Meer informatie over SEOBeschrijving Specializing in custom B2B and B2C e-commerce, we blend deep UX research with robust headless commerce architectures to foster online growth across product catalogs, configurators, ticketing, subscription, and lead-to-cart funnels. The right commerce platform is shaped during our consulting and concept phase, then paired with high-performance storefronts and tight integrations into Product Information Management (PIM), Digital Asset Management (DAM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), payment, and marketing automation systems. We go beyond standard shops by creating interactive touchpoints that lift conversion and engagement — from the virtual "seat picker" for KKL Luzern, providing seat-specific auditorium insights, to AI-driven upselling, semantic product search, and personalized merchandising that increase basket size and lifetime value. Brand, content, and performance are treated as one system, so the commerce experience reinforces positioning rather than diluting it. Our approach focuses on measurable growth: continuous conversion rate optimization, structured experimentation, and post-launch retainers ensure your store keeps compounding value long after GoLive, turning the platform into an engine for both engagement and sales performance.Skills in E-commerce (15) E-Commerce AdviesE-Commerce OntwikkelingE-Commerce HostingE-commerce Web OntwikkelingE-commerceMedusa CommerceB2B E-commerceDigitale Commercee-commerce oplossingenE-Commerce Ontwerp+5Projecten in E-commerce (4) Klanten in E-commerce (4) KKL LuzernEntertainment & Events | internationalRoomPriceGenie AGSoftware & Computer Services | internationalEcoLifeKleding & Accessoiresauteon GmbHSoftware & Computer Services | international
Meer informatie over E-commerceBeschrijving We deliver enterprise-grade web applications and platform experiences that turn complex business challenges into intuitive, valuable digital tools — customer and partner portals, employee and HR platforms, knowledge portals, dashboards, configurators, internal tooling, and AI-powered SaaS frontends. Our architecture is headless, API-first, and cloud-native, built with modern JavaScript frontend frameworks, observable end-to-end, and integrated with the systems your business already runs on. Specific tools and stacks are selected together with you during our technical consulting and concept phase, so the architecture matches your scope rather than the other way around. Where it creates real value, we layer in AI features such as semantic search, retrieval-augmented generation, content enrichment, and AI-guided recommendations, drawing on the same strategic, brand, and SEO foundations that make our websites perform. By working in small, senior-led teams, we ensure that even the most complex functionality — global search, advanced filtering, role and rights management, multilingual editor experiences — is delivered scalable, secure, and accessible by design (WCAG AA), serving as a long-term technological backbone rather than a short-lived solution.Skills in Web Applicatie (27) CI IntegratieDevOps ImplementatieFull Stack OntwikkelingProgressive Web AppPrototype OntwikkelingTest ServicesProgrammeringWeb ApplicatieAPI OntwikkelingChat Integratie+17Projecten in Web Applicatie (14) Review in Web Applicatie (1) Sander TammKlanten in Web Applicatie (4) Intelligent Apps GmbHVervoer | internationalKKL LuzernEntertainment & Events | internationalJAEGGIIndustriële Goederen en Diensten | internationalBaader BankBanken & financiële instellingen | national
Meer informatie over Web ApplicatieBeschrijving We develop high-end 3D games and Serious Games that bridge entertainment and education, used for brand activation, learning, training, and impact campaigns. Our work on #LastSeen used interactive mechanics such as geolocating historical photos on 3D maps to trigger deep cognitive engagement and won 8+ globally recognized awards, including the Grimme Online Award. Our capabilities span game concept and narrative design, game mechanics, real-time 3D, multiplayer, and live-data integration, for example the XR game with live stock market data for Baader Trading, delivered across native, web, and VR/AR/XR environments using industry-standard real-time engines and 3D toolchains. The exact technology stack is chosen during the concept phase to match the platform, performance, and audience requirements of your project. We combine technical architecture with immersive storytelling to achieve specific business or educational objectives, frequently in concert with our branding, web, and platform work to create connected experiences that extend a brand's universe rather than sit beside it.Skills in Game Ontwikkeling (7) Game Localization2D Game DevelopmentAR SpelontwikkelingGame Ontwikkelingonline game ontwikkelingUnity 3D Game DevelopmentVR SpelontwikkelingProjecten in Game Ontwikkeling (4) Klanten in Game Ontwikkeling (4) #lastseenNon-profit | internationalCoopVoedsel | nationalDeutsch-Französisches Jugendwerk (DFJW)Onderwijs | nationalNot specifiedOnderwijs | regional
Meer informatie over Game OntwikkelingBeschrijving We make the complex tangible by bringing story, technology, and interaction together in three-dimensional space. Our 3D practice covers design, modeling, rendering, animation, real-time 3D, and immersive XR/VR/AR, executed with industry-standard 3D and real-time engine toolchains chosen project by project to fit each platform, performance budget, and creative ambition. From venue booking systems that visualize event spaces to globally distributed XR games and interactive product configurators, our solutions are tailored to captivate, educate, and convert. We specialize in immersive brand spaces: Virtual showrooms, 3D landing pages, museum and exhibition installations, digital twins — that allow users to interact with data and environments in ways traditional 2D interfaces simply cannot match. Because 3D rarely lives in isolation, we ship it as a native layer of the websites, web applications, commerce experiences, and games we build, with performance, accessibility, and CMS-driven content management baked in from the start.Skills in 3D (12) 3D Animatics3D Model3D Rendering3D VisualisatieImmersive Experience3D Spelontwikkeling3D Designaugmented reality3D Productweergave3D Architectuur+2Projecten in 3D (9) Klanten in 3D (4) KKL LuzernEntertainment & Events | internationalJAEGGIIndustriële Goederen en Diensten | internationalBaader BankBanken & financiële instellingen | national#lastseenNon-profit | international
Meer informatie over 3DBeschrijving Outstanding user experience is our top priority because, for us, ergonomy is what turns a good interface into a measurable business advantage. Across our team of 35+ experts, we approach every digital touchpoint as a research-driven design problem combining qualitative and quantitative user research with hands-on usability work, accessibility expertise to WCAG 2.1/2.2 AA, and continuous experimentation to make sure the interfaces we ship hold up in the real world. This is the same human-centric craft that shapes our brand, website, platform, and commerce engagements, which is why our work tends to feel coherent from the first persona conversation all the way to the live product. We act as a natural extension of your in-house team, embedding into sprints to provide ongoing UX consulting and design upgrade support, conducting deep audits where you need an outside perspective, and partnering with you on long-term UX roadmaps when the goal is to mature an entire digital product. Whether the context is a complex enterprise platform, a B2B portal, a commerce experience, or a game, our designs are built for clarity, conversion, and emotional engagement in equal measure, so your digital presence meets real user needs while reliably moving the metrics that matter to your business.Skills in Ergonomie (UX / UI) (29) Design ThinkingImmersive ExperienceUsability TestingUser TestingMobiele App UI DesignUI Toolkit IntegratieUser ExperienceCustomer Facing InterfaceDashboard Ontwerpergonomie ux ui+19Projecten in Ergonomie (UX / UI) (11) Review in Ergonomie (UX / UI) (1) Florian PingerKlanten in Ergonomie (UX / UI) (4) KKL LuzernEntertainment & Events | internationalGoldbeckBouw | internationalBaader BankBanken & financiële instellingen | national#lastseenNon-profit | international
Meer informatie over Ergonomie (UX / UI)Beschrijving We build next-generation experiences and platforms leveraged by AI to drive deep user personalization and deliver measurable business value. Specializing in moving enterprises from manual asset production to scalable, high-efficiency AI Studios, we design and implement custom AI workflows that integrate seamlessly into modern platform architectures. Our senior engineering and strategy teams deploy advanced AI agents and custom algorithms tailored to specific business goals. Our expertise spans from building independent, AI-powered content curation and recommendation platforms utilizing immense data sets—as demonstrated in our work on Bettertained —to developing specialized FinTech solutions like AI-based market trend analyzers and automated stock pickers. Furthermore, we leverage proprietary AI agents to optimize and automate complex technical processes, such as manipulating massive 3D asset files and accelerating real-time rendering pipelines. By combining cutting-edge machine learning with human-centric design, we future-proof your digital ecosystem, ensuring your brand is fully optimized for Generative Engine Optimization (GEO), Large Language Models (LLMs), and the future of automated discovery.Skills in Artificial Intelligence (16) AI OntwikkelingMachine LearningVirtuele AssistentAI AlgoritmeAI ExpertiseAI OnderzoekAI-strategieGeneratieve AIChatbotsBeeldherkenning+6Projecten in Artificial Intelligence (5) Klanten in Artificial Intelligence (4) JAEGGIIndustriële Goederen en Diensten | internationalBaader BankBanken & financiële instellingen | nationalCoopVoedsel | nationalEcoLifeKleding & Accessoires
Meer informatie over Artificial Intelligence
Team
38 leden in &why Studio's team
VerhaalWe're a certified B Corp and Kununu 2022 Top Company, dedicated to making a positive impact. Our team, free from external investors, focuses on social, sustainable projects, and DEI initiatives. This image reflects our commitment to growth, innovation, and purpose. Welcome to &why, where we Culture comes first.
Prijzen
&why Studio heeft 19 awards gewonnen
Lovies Gold (#1) Best Use of Photography or Video 2025 - #lastseen2025-10-01Websites & Mobile Sites
Lovies Bronze (#3) Climate & Sustainability 2025 - Ecolife Sustainable Shopping2025-10-01
Lovies Silver (#2) Social Impact 2025 - #lastseen2025-10-01Websites & Mobile Sites
Red Dot Priwatt Brand Relaunch 20252025-07-01Brands & Communication Design
Reviews
Reviews
4.97/5
(10 reviews)
JZ
Jessica ZachariasDigital Marketing Managerin bij GOLDBECK GmbH
ServiceWebsite Creatie
SectorBouw
Team10001 - 10002
1. Project Scope and Collaboration &why Studio was brought in through a referral and was chosen for its strong cultural fit, aligned values, and budget-friendly pricing. Key deliverables included an international website relaunch with modern design, flexible modules, a thorough onboarding process, and ongoing project management. Other services covered UX/UI improvements, SEO enhancements, data insights and reporting, ongoing strategic consulting and the development of further digital products and features. 2. Results and Experience The project resulted in a state-of-the-art website with a strong user experience and visual appeal. The collaboration was as valuable, solution-oriented, and enjoyable. Project management was excellent, with quick responses, ongoing support, and a shared motivation to improve and celebrate successes together. A team of 6–10 people are working on the project. 3. Highlights and Distinctive Qualities Their values, culture, honesty, and passion for their job were impressive. You really feel that they love what they do and it's great to see that they also do projects for a good purpose, get recognized and awarded.
FH
Fae HerdtBrand Management bij JAEGGI
ServiceWebsite Creatie
Wat was het doel van de samenwerking?&why hat uns dabei unterstützt, aus unserer nicht mehr ganz so zeitgemässen :) Website, eine digitale Experience zu schaffen. Die Zusammenarbeit ging dabei weit über die reine Umsetzung von Anforderungen hinaus. &why hat uns ganzheitlich begleitet: von der strategischen Beratung bis hin zur kontinuierlichen Betreuung und Maintenance nach dem Go-live des MVP. Dadurch entstand eine digitale Plattform, die sowohl unsere Marke als auch die Bedürfnisse unserer Kund:innen optimal widerspiegelt.
Wat vond je het leukst tijdens de samenwerking?&why war immer top vorbereitet, mit einem tollen Projektmanagement Team, das alles im Griff hat. &why ist darüber hinaus eine Agentur, die Consultancy gross schreibt und proaktiv neue Ideen ins Spiel bringt, die unsere Zusammenarbeit extrem bereichert haben.
Fae Herdt beveelt dit bureau aan
RA
RafaelaCommunications & Branding bij Jane Goodall Institut Deitschland
ServiceWebsite Creatie
Wat was het doel van de samenwerking?The agency created an interactive scrollytelling page for us that tells the story of our association’s founder very effectively and motivates people to take action at the end.
Wat vond je het leukst tijdens de samenwerking?The team’s very open attitude and high level of motivation really stand out. They are highly solution-oriented and open to all questions.
Rafaela beveelt dit bureau aan
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Contact
Contact gegevens van &why Studio
Details
- Hoofdkantoor&why digital studio, Tegernseer Landstraße, Munich, Germany
- &why digital creative studio, Kastanienallee, Berlin, Germany
