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Labbrand

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Shanghai, China
Uw Merk is Uw Kracht
Welkom bij Labbrand! Het enige wereldwijde merkadviesbureau met het hoofdkantoor in China. Wij bieden systematische merkontwikkeling van begin tot eind. Bij Labbrand geloven we dat ideeën krachtig zijn, en branding brengt ideeën tot leven en optimaliseert de impact. Ons doel is om mensen als een gemeenschap te verenigen rond deze overtuiging, samen met onze klanten en partners, om hen te begeleiden tijdens hun brandingreis. Met expertise in Onderzoek, Strategie, Naamgeving, Ontwerp, Merkervaring & Merkcultuur, stelt Labbrand klanten in staat om impactvolle merken op te bouwen en een verschil te maken in de markt. Vandaag de dag is het bedrijf uitgegroeid tot een multinationaal adviescorporatie met 5 wereldwijde kantoren in Shanghai (hoofdkantoor), Parijs, New York, Singapore en Maleisië. Met een robuust portfolio en een dynamisch wereldwijd team wordt Labbrand wereldwijd erkend als een leider in de branche en een vertrouwde partner voor gerenommeerde merken in alle sectoren. We werken samen met wereldwijde organisaties om merkstrategie, creatieve ervaring en cultuur samen te brengen als onderdeel van uitgebreide merksystemen. We gebruiken brandingmethoden om: - Uw Identiteit op te bouwen - Uw producten, diensten en communicatie te differentiëren - uw algehele Merkervaring - Uw uitvoeringsvermogen te versterken met richtlijnen, bedrijfscultuur en een ontwikkelingsplan voor alle teams binnen het bedrijf
80 mensen in hun team
Spreekt Engels, Chinees, Frans, Duits, Japans... Zie meer
44 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2014
Opgericht in 2005
27 awards gewonnen
5/5
2 reviews

Diensten

16 diensten aangeboden door Labbrand

Naam van dienst
Niveau van ervaring
Gerelateerde beoordelingen
Vanaf
  • Beschrijving
    We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research. We develop clear and actionable strategies that translate into business and brand equity growth. We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable. Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.
    Skills in Branding & Positionering (18)
    NamingBranded ContentBrand ArchitectureMerk IdentiteitMerk BenamingPositioneringDigitale BrandingRebrandingBrand DevelopmentBrand Book Design+8
    Projecten in Branding & Positionering (30)
    Bluepha | Supporting Ongoing Brand Enhancement - Branding & Positionering
    Chunyue City Walk Campaign - Branding & Positionering
    Booking.com Chinese Brand Name Creation - Branding & Positionering
    Dior Launches Skincare Line Chinese Name 迪奥花秘瑰萃 - Branding & Positionering
    Review in Branding & Positionering (1)
    Lu Liu
    Klanten in Branding & Positionering (4)
    BluephaFarmaceuten & Biotech
    ChunyueVoedsel | national
    booking.comReizen & Vrije tijd
    DiorSchoonheid
    Meer informatie over Branding & Positionering
  • Beschrijving
    Labbrand’s packaging design solutions go beyond visuals—we craft brand-driven, culturally relevant designs that stand out on shelf and connect with consumers. From single SKU to full portfolio design strategy, we deliver impactful, expandable, and consistent packaging that strengthens brand perception, drives product innovation, and enhances consumer experience.
    Skills in Packaging (10)
    Grafische VerpakkingBranding PositioneringVerpakkingsetikettenVoedselverpakkingNon-foodverpakkingCreatieve verpakkingAangepaste verpakkingRetailverpakkingProductverpakkingDrankverpakking
    Projecten in Packaging (3)
    Dodie Packaging Design Rejuvenation - Packaging
    PETIT BATEAU | Brand Localization - Packaging
    COCA COLA x PORSCHE | Co-branding Packaging Design - Packaging
    Review in Packaging (1)
    RONALD DRIEDUITE
    Klanten in Packaging (3)
    DodieHuishoudelijke Producten
    Petit BateauKleding & Accessoires
    The Coca Cola CompanyDranken
    Meer informatie over Packaging
  • Beschrijving
    We help brands unlock growth through data-led, future-ready digital strategies that align business objectives with customer needs. Our digital strategy services encompass transformation roadmaps, brand positioning, and go-to-market planning—powered by deep digital insights and marketing research. With proven expertise in digital transformation, branding, and innovation prototyping, we design actionable strategies that connect the dots between your brand, technology, and audience. Whether you're launching a new offering or recalibrating your digital presence, we deliver tailored solutions that accelerate decision-making and drive measurable impact across channels. From C-suite alignment to agile execution, we act as a strategic partner focused on long-term brand value and digital excellence.
    Skills in Digital Strategy (7)
    Digitale StrategieDigitale TransformatieDigitale BrandingMarketing OnderzoekDigital Asset ManagementDigitale MarketingWebmarketing
    Projecten in Digital Strategy (5)
    Harley-Davidson | Powering up the digital engine - Digital Strategy
    ETRO Digital Experience Design - Digital Strategy
    Shopify in China: Shopify Website Localization - Digital Strategy
    PETIT BATEAU | Brand Localization - Digital Strategy
    Klanten in Digital Strategy (4)
    Harley-DavidsonAuto
    ETROKleding & Accessoires | international
    ShopifyE-commerce
    Petit BateauKleding & Accessoires
    Meer informatie over Digital Strategy
  • Beschrijving
    Our advertising service merges strategic creativity with media precision to deliver performance-driven campaigns across digital, social, programmatic, and traditional channels. From brand campaigns to direct-response advertising, we develop audience-centric messaging backed by analytics and A/B testing to maximize ROI. Clients trust us to align ad strategy with brand and business goals—whether that’s driving awareness, acquisition, or conversion.
    Skills in Reclame (15)
    Marketing DisplayVolledige ServiceReclamecampagneReclame ProductieGrafische ReclameAdvertising PitchB2B ReclameBedrijfs ReclameDigitale Media ReclameExterne Reclame+5
    Projecten in Reclame (3)
    Hilton Hotels Evolving Into Unforgettable Brands - Reclame
    Evolution of​ the Most Favored​ Toy Retailer Brand - Reclame
    ALIPAY | Global Campaign & Visual System - Reclame
    Klanten in Reclame (3)
    HiltonZorginstellingen
    KidslandRetail
    AlipaySoftware & Computer Services
    Meer informatie over Reclame
  • Beschrijving
    Our Web Application service empowers businesses to design, develop, and deploy scalable digital platforms with speed and precision. From early-stage prototyping and UI/UX design to full-stack development, CI/CD integration, and DevOps automation, we offer end-to-end capabilities tailored to your product and infrastructure needs. We specialize in building progressive web apps, enterprise dashboards, and data-driven platforms that are secure, responsive, and built for long-term growth. With deep expertise in software architecture, testing, and agile delivery, we help startups and enterprises alike bring complex digital products to market faster—without compromising on quality or scalability. Ideal for companies seeking a development partner who understands both the code and the business logic behind web innovation.
    Skills in Web Applicatie (8)
    CI IntegratieDevOps AutomatieDevOps ImplementatieFull Stack OntwikkelingPrototype OntwikkelingQuality AssuranceSoftware ArchitectuurWeb Applicatie
    Projecten in Web Applicatie (3)
    ETRO Digital Experience Design - Web Applicatie
    Shopify in China: Shopify Website Localization - Web Applicatie
    Fliggy | Brand Identity Creation and VI Design - Web Applicatie
    Klanten in Web Applicatie (3)
    ETROKleding & Accessoires | international
    ShopifyE-commerce
    FliggyReizen & Vrije tijd
    Meer informatie over Web Applicatie
  • Beschrijving
    Labbrand is a global brand innovation agency; we strategically guide our client partners in their innovation journey from insights gathering to strategic implications and creative implementation. Stemming from our unique in-house research capabilities, we identify customer-centric insights and transform them into business growth opportunities and brand strategies. What sets Labbrand apart is our brand-led approach to innovation: we support our client’s growth strategies with a human-centric approach turning ideas into an innovative product or service brand that resonates with target customers and end consumers. As a global agency headquartered in Shanghai, we are uniquely positioned in the most dynamic place for innovation and speed into market.
    Skills in Innovatie (7)
    Sensory MarketingCustomer Pains DiscoveryDigital Signature WorkflowDisruptive InnovationGlobal Innovatieinnovatie managementLeadership Training
    Projecten in Innovatie (8)
    Bluepha | Supporting Ongoing Brand Enhancement - Innovatie
    Harley-Davidson | Powering up the digital engine - Innovatie
    Chunyue City Walk Campaign - Innovatie
    ETRO Digital Experience Design - Innovatie
    Klanten in Innovatie (4)
    BluephaFarmaceuten & Biotech
    Harley-DavidsonAuto
    ChunyueVoedsel | national
    ETROKleding & Accessoires | international
    Meer informatie over Innovatie
  • Beschrijving
    At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation. We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.
    Skills in Marktonderzoek (2)
    MarktexpansieConsumentenmarketing
    Projecten in Marktonderzoek (11)
    Booking.com Chinese Brand Name Creation - Marktonderzoek
    Dior Launches Skincare Line Chinese Name 迪奥花秘瑰萃 - Marktonderzoek
    ETRO Digital Experience Design - Marktonderzoek
    Schindler Market Strategy in China - Marktonderzoek
    Klanten in Marktonderzoek (4)
    booking.comReizen & Vrije tijd
    DiorSchoonheid
    ETROKleding & Accessoires | international
    SchindlerConsumer Electronics | national
    Meer informatie over Marktonderzoek
  • Beschrijving
    Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.
    Skills in Grafische Identiteit (1)
    Identiteitsontwerp
    Projecten in Grafische Identiteit (3)
    Club Med | Developing New Brand Strategy in China - Grafische Identiteit
    Fliggy | Brand Identity Creation and VI Design - Grafische Identiteit
    Evolution of​ the Most Favored​ Toy Retailer Brand - Grafische Identiteit
    Klanten in Grafische Identiteit (3)
    Club Med JoyviewReizen & Vrije tijd
    FliggyReizen & Vrije tijd
    KidslandRetail
    Meer informatie over Grafische Identiteit
  • Beschrijving
    We craft data-driven content strategies that align brand voice with business goals—ensuring every asset drives measurable impact across the funnel. From audience segmentation and SEO content planning to channel mapping and editorial governance, our team builds scalable content ecosystems tailored to your market, industry, and growth stage. Whether you're launching a new brand, entering new regions, or looking to increase organic visibility and engagement, we develop actionable content roadmaps that integrate performance insights, keyword intelligence, and storytelling craft to elevate relevance and ROI. Our content strategies power everything from campaign messaging and website architecture to thought leadership and always-on content engines.
    Skills in Content Strategy (8)
    StorytellingSociale content strategieBlog StrategieContent ReclameMeertalige ContentDeelbare ContentSpecificatie SchrijvenDoelpubliek Definitie
    Projecten in Content Strategy (8)
    Name Creation for Danone’s Adult Nutrition Brand - Content Strategy
    Club Med | Developing New Brand Strategy in China - Content Strategy
    Hilton | Defining the Brand and Experience - Content Strategy
    Launching A One-Of-A-Kind Travel Destination - Content Strategy
    Klanten in Content Strategy (4)
    DanoneDranken
    Club Med JoyviewReizen & Vrije tijd
    Hilton Maldives Amingiri Resort & SpaReizen & Vrije tijd
    La Festa Phu QuocAnderen
    Meer informatie over Content Strategy
  • Beschrijving
    We select the most suitable media platforms for the brand’s communication campaigns and plan the allocation of communication budgets across different media channels to maximize the brand's reach and impact. From strategy to execution, our target audience insight, channel strategy and performance tracking put ROI at the core of our creative solution. We manage the brand's social media presence across various platforms, including WeChat, Weibo, RED, TikTok, and Instagram. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement.
    Skills in Social media (9)
    SM AnalyticsSocial Media GroeiSocial Media ManagementSocial Media MarketingSocial Media ConsultancySocial Media PlanningSocial Media Video ProductieSocial Media AnalyseSocial Media Training
    Projecten in Social media (3)
    Bluepha | Supporting Ongoing Brand Enhancement - Social media
    ETRO Digital Experience Design - Social media
    PETIT BATEAU | Brand Localization - Social media
    Klanten in Social media (3)
    BluephaFarmaceuten & Biotech
    ETROKleding & Accessoires | international
    Petit BateauKleding & Accessoires
    Meer informatie over Social media
Heb je een van die diensten nodig?

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Team

80 leden in Labbrand's team

Labbrand cover
VerhaalLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
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Prijzen

Labbrand heeft 27 awards gewonnen

Labbrand Best Luxury Brand Experience Consultancy in Southeast Asia 20242024-08-01
XCMG Construction Machinery Co., Ltd. and LABBRAND 2022 Transform Awards Asia silver award2022-11-01Best localization of an international brand
Petit Bateau and MADJOR 2022 Transform Awards Asia gold award2022-11-01Best localisation of an international brand
2022 Transform Awards Asia gold award Lanvin Group and Labbrand2022-11-01Best brand evolution (corporate)

Reviews

Reviews

5/5
(2 reviews)
RD
RONALD DRIEDUITEGeneral Manager bij Lotus Bakeries
ServicePackaging
SectorVoedsel
Team1001 - 5000
5/5
Geverifieerde beoordeling

We worked with Labbrand on a consumer research testing our evolving packaging, Labbrand also created the Chinese name of Lotus and of the Biscoff biscuit product. I have great memories of our collaboration, we progressed smoothly through project milestones, building insights and actionable recommendations along the way. Looking at a new product introduction we will be working again with Labbrand!

ServicePackaging
SectorVoedsel
Team1001 - 5000
LL
Lu LiuMarketing Director bij MADJOR
ServiceBranding & Positionering
5/5
Geverifieerde beoordeling
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?We need a professional branding agency to help organize brand development structure

Wat vond je het leukst tijdens de samenwerking?Labbrand had a clear path to achieve the goal

Lu Liu beveelt dit bureau aan

ServiceBranding & Positionering
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Contact

Contact gegevens van Labbrand

Details

  • HoofdkantoorLabbrand China Consulting, Putuo, China
  • Paya Lebar Link, LABBRAND - A Global Branding Agency (Singapore), Singapore
  • Labbrand, Broadway, New York, NY, USA