AND THE NEW

Londen, Verenigd Koninkrijk

Het creatieve digitale bureau voor sport, entertainment en gaming.

DIT IS SOCIAL-FIRST STRATEGISCHE MARKETING. AND THE NEW is een bekroond, social-first strategisch marketingbureau dat wordt gedefinieerd door onze obsessie om publiek te inspireren en te betrekken via hun passies in sport, entertainment, gaming en bredere cultuurveranderende activiteiten. We zijn gecreëerd voor de cultureel verbonden wereld en benutten de kracht van sociale media en content om loyale fanbases op te bouwen, communities te betrekken en de commerciële kansen voor de bedrijven van onze klanten te vergroten. Alles wat we voor onze klanten doen, wordt gedreven door de inzichten die we putten, de ontwikkeling van menselijke waarheden en duidelijke creatieve productieplannen om onze strategieën tot leven te brengen. Kortom, we helpen merken relevantie op te bouwen en groei te stimuleren door strategieën te ontwikkelen die tot actie aanzetten.

18 mensen in hun team

Spreekt Engels

13 projecten in hun portfolio

Sortlist lid sinds 2023

Opgericht in 2021

6 awards gewonnen

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Diensten

12 diensten aangeboden door AND THE NEW

Beschrijving
As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Skills in Social media (16)
Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media ContestSocial Media Training+6
Projecten in Social media (6)
Klanten in Social media (4)
Realm ArchitectVideo game | international
Mercedes F1Sport | international
Marriott BonvoyReizen & Vrije tijd | international
HEETVideo game | international
Meer informatie over Social media
Beschrijving
As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients. To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity. From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions. From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts. We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Skills in Content Strategy (2)
Social Content StrategyTarget Audience Definition
Projecten in Content Strategy (10)
Klanten in Content Strategy (4)
The Winners CircleVideo game | international
SAPSoftware & Computer Services | international
Realm ArchitectVideo game | international
Mercedes F1Sport | international
Meer informatie over Content Strategy
Beschrijving
As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions. As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few. We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.
Skills in Video Productie (7)
Video MarketingVideo EditingVideo ShootingFilmmakingAudiovisual ProductionDrone ShootingStoryboard Writing
Projecten in Video Productie (8)
Klanten in Video Productie (4)
Guesthouse HotelsReizen & Vrije tijd | national
SAPSoftware & Computer Services | international
Realm ArchitectVideo game | international
Mercedes F1Sport | international
Meer informatie over Video Productie
Beschrijving
As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social. We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients. Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand. Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.
Skills in Influencer Marketing (19)
InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+9
Project in Influencer Marketing (1)
Klant in Influencer Marketing (1)
Kickoff By ZujuVideo game | international
Meer informatie over Influencer Marketing
Beschrijving
As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.
Skills in Growth Marketing (5)
Growth HackingCustomer AcquisitionGrowth MarketingSocial Media GrowthGrowth Audit
Projecten in Growth Marketing (3)
Klanten in Growth Marketing (3)
Realm ArchitectVideo game | international
Coral EyewearKleding & Accessoires | international
ROWBOTSSport | regional
Meer informatie over Growth Marketing
Beschrijving
As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty. We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities. We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Skills in Community Management (11)
Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation+1
Projecten in Community Management (3)
Klanten in Community Management (3)
Mercedes F1Sport | international
HEETVideo game | international
QUELLVideo game | international
Meer informatie over Community Management
Beschrijving
As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.
Skills in Reclame (5)
Social AdvertisingAdvertising ProductionSports AdvertisingDigital Media AdvertisingGraphic Design Advertising
Project in Reclame (1)
Klant in Reclame (1)
British Basketball LeagueSport | national
Meer informatie over Reclame
Beschrijving
As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries. We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.
Skills in Marketing (12)
Marketing StrategyMobile MarketingB2B MarketingApp MarketingMarketing ConsultingViral MarketingMarketing AnalyticsInternational MarketingSports MarketingMarketing Services+2
Projecten in Marketing (3)
Klanten in Marketing (3)
The Winners CircleVideo game | international
Realm ArchitectVideo game | international
British Basketball LeagueSport | national
Meer informatie over Marketing
Beschrijving
As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development. We've built brands from the ground up from mobile games through to consumer products.
Skills in Branding & Positionering (30)
BrandingVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentOnline BrandingDigital BrandingSocial Media BrandingBrand ManagementBrand Naming+20
Projecten in Branding & Positionering (2)
Klanten in Branding & Positionering (2)
The Winners CircleVideo game | international
British Basketball LeagueSport | national
Meer informatie over Branding & Positionering
Beschrijving
As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.
Skills in Ontwerp (24)
Creative ConceptIllustrationPrint DesignLogo DesignVisual DesignConcept DevelopmentTypographyCreative DesignImage EditingMerchandising+14
Projecten in Ontwerp (4)
Klanten in Ontwerp (4)
The Winners CircleVideo game | international
Mercedes F1Sport | international
FIASport | international
British Basketball LeagueSport | national
Meer informatie over Ontwerp

Team

18 leden in AND THE NEW's team

VerhaalAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.

Prijzen

AND THE NEW heeft 6 awards gewonnen

Football Business Awards2022-12-01Best Global Brand Activation In Football (Shortlist)

The Race Media Awards2025-01-01Creative Content Of The Year (Shortlist)

Hermes Creative Awards2023-07-01Best Marketing/Promotional Campaign

Viddy Awards2023-10-01Best Non-Broadcast Commercial Video

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Contact

Contact gegevens van AND THE NEW

Details

HoofdkantoorAND THE NEW, Vestry Street, London, UK