MSL South Africa, Le Cap | Sortlist
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MSL South Africa

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Le Cap, Afrique du Sud
MSL South Africa is part of a global PR-led, creative communications group with diverse skills and perspectives. With an extensive reach in South Africa, as well as key African territories, we create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.
50 personnes dans leur équipe
Parle Anglais
8 projets dans leur portefeuille
Travaille à distance à travers le monde
Membre Sortlist depuis 2019
Fondée en 2008
4 prix décernés
Aucun avis client pour le momentSoyez le premier à en ajouter un

Services

7 services offerts par MSL South Africa

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  • Description
    MSL is a full service PR and Communications consultancy - our four service pillars include:

    1. PR & Communications Strategy:
    (Driven by Insights + Analytics)

    2. Influencer Relations:
    (Powered by MSL Fluency)
    A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

    This includes:
    - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
    - A.I. Technology demonstrates audience understanding and types of content that will deliver action
    - In Depth Audience Data at various tiers that showcases interests and criteria
    - Efficiency: Understanding the right combination of influencers to deliver the optimal reach
    - Real-time reporting with client access 24/7
    - Fraud detection

    3. Media Relations & Multimedia Content:
    (incl. media releases and our bespoke MSL ePR tool - delivering editorial content in the form of traditional press, video, podcast and infographic formats)

    4. Reputation Management:

    (a) Risk Audits
    (b) MSL Playbook:
    - Reviewing existing policies on reputation management
    - Updating profiles of crisis management team include spokespersons
    - Defining roles and responsibilities
    - Prioritisation of key stakeholders
    - Business continuity and emergency plans
    - Checklists, including protocols and action points
    - Templates for all relevant communications materials
    - Holding statements
    - Monitoring assets – holding company and brands
    - Physical assets (Dedicated phone lines, Dark site etc.)

    (c) MSL SITUATION ROOM
    SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
    Compétences en Relations publiques (RP) (2)
    Crisis ManagementMachine Learning
    Projets en Relations publiques (RP) (8)
    DHL SME Africa PR Campaign - Relations publiques (RP)
    African PR Campaign: Obama Foundation - Relations publiques (RP)
    Radisson RED SA PR launch - Relations publiques (RP)
    Nando's Write My Name - Relations publiques (RP)
    Clients en Relations publiques (RP) (8)
    DHL ExpressLogistique & Supply Chain | international
    Radisson REDÉvénements et Spectacles | national
    Obama FoundationSans but lucratif | international
    Old MutualAssurance | national

    En savoir plus sur Relations publiques (RP)


  • Description
    A first of its kind in South Africa, our in-house global software platform, MSL Fluency, offers an end-to-end influencer marketing approach that combines Human Intelligence, Machine Learning and Technology.

    This includes:
    - Access a database of millions of pre-vetted influencers with verified performance data, with language capabilities by market*
    - A.I. Technology demonstrates audience understanding and types of content that will deliver action
    - In Depth Audience Data at various tiers that showcases interests and criteria
    - Efficiency: Understanding the right combination of influencers to deliver the optimal reach
    - Real-time reporting with client access 24/7
    - Fraud detection
    Projets en Stratégie digitale (2)
    Radisson RED SA PR launch - Stratégie digitale
    Business Partners: Square Peg Movement - Stratégie digitale
    Clients en Stratégie digitale (2)
    Radisson REDÉvénements et Spectacles | national
    Business PartnersBanque et Finance | national

    En savoir plus sur Stratégie digitale


  • Description
    MSL offers a full suite of Reputation Management services, including, among others:

    - RISK AUDIT: MSL identifies relevant stakeholder groups, their concerns, lines of communication and responsibilities
    - MSL PLAYBOOK: Components include:
    Reviewing policies on reputation management
    Updating profiles of crisis management team include spokespersons
    Prioritisation of key stakeholders
    Business continuity and emergency plans
    Checklists, including protocols and action points
    Templates for all relevant communications materials
    Holding statements
    Physical assets (Dedicated phone lines, Dark site etc.)
    - MSL SITUATION ROOM: SA’s first interactive real-time crisis simulation. Developed for C-Suite executives - features client-centric scenarios - escalated by authentic social media, traditional press and media interview feeds (desktop-based)
    Projet en Image de marque & branding (1)
    Old Mutual PR Campaign - Image de marque & branding
    Client en Image de marque & branding (1)
    Old MutualAssurance | national

    En savoir plus sur Image de marque & branding


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Evénementiel (1)
    Creative Communication

    En savoir plus sur Evénementiel


  • Description

    Aucune description n'est fournie pour ce service.


    En savoir plus sur Réseaux sociaux


  • Description

    Aucune description n'est fournie pour ce service.


    En savoir plus sur Marketing d'influence


  • Description

    Aucune description n'est fournie pour ce service.

    Compétences en Marketing (2)
    Communication créativeGestion de la réputation

    En savoir plus sur Marketing

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Équipe

50 membres dans l'équipe de MSL South Africa

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Récompenses

MSL South Africa a été récompensé 4 fois

Golden Lion Awards2019-12-31Most Recommended Agency - MSL
PRISA PRISM Gold Award 20192019-3-31Financial Services: Launch of new Insurance Brand
PRISA PRISM Gold Award 20172017-2-28B2B campaign: Stimulating Entrepreneurial Financing in SA
PRISA PRISM Gold 20162016-2-29Consumer: Launch of new restaurant chain in SA

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Contact

Coordonnées de MSL South Africa

Détails


https://www.mslgroup.co.za

  • Siège social50 Harrington St, Zonnebloem, Cape Town, 7925, South Africa

  • 10 Muswell Rd, Bryanston, Sandton, 2191, South Africa