AND THE NEW
L'agence numérique créative de référence pour le sport, le divertissement et le jeu.
C'EST DU MARKETING STRATÉGIQUE SOCIAL-FIRST. AND THE NEW est une agence de marketing stratégique primée, axée sur le social-first, définie par notre obsession d'inspirer et d'engager les publics à travers leurs passions dans les domaines du sport, du divertissement, du jeu et des activités culturelles plus larges. Nous avons été créés pour le monde connecté à la culture et exploitons la puissance des médias sociaux et du contenu pour bâtir des bases de fans fidèles, engager des communautés et accroître les opportunités commerciales pour les entreprises de nos clients. Tout ce que nous faisons pour nos clients est guidé par les informations que nous tirons, le développement de vérités humaines et des plans de production créatifs clairs pour donner vie à nos stratégies. En bref, nous aidons les marques à gagner en pertinence et à stimuler la croissance en élaborant des stratégies qui incitent à l'action. 18 personnes dans leur équipe
Parle Anglais
13 projets dans leur portefeuilleMembre Sortlist depuis 2023
Fondée en 2021
6 prix décernésAucun avis client pour le momentSoyez le premier à écrire un
Services
12 services offerts par AND THE NEW
Description As a social-first creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.Compétences en Réseaux sociaux (16) Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ContentSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media ContestSocial Media Training+6Projets en Réseaux sociaux (6) Clients en Réseaux sociaux (4) Realm ArchitectJeux videos | internationalMercedes F1Sport | internationalMarriott BonvoyVoyage et Loisirs | internationalHEETJeux videos | international
En savoir plus sur Réseaux sociauxDescription As a creative digital marketing agency, content is at the beating heart of everything we do - and this starts with defining the content strategy for each of our clients. To do this, we dive into your objectives and owned insights before diving deeper into your target audience using our data and insights tools, tapping into our industry experience, and pinpoint your brand's true purpose and identity. From there, our team work to define the core content pillars that best allow your brand to crate cut-through with your target audience based on their needs, desires, search intent, and interests. We then develop these pillars into an actionable strategy with key timelines, measurables, and actions. From here, our entire team are on hand to bring this to life. Our in-house team comprises of content strategists, videographers, copywriters, social media managers, graphic designers, video editors, and analysts. We do this for a range of incredible clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.Compétences en Stratégie de contenu (2) Social Content StrategyTarget Audience DefinitionProjets en Stratégie de contenu (10) Clients en Stratégie de contenu (4) The Winners CircleJeux videos | internationalSAPLogiciels et services informatiques | internationalRealm ArchitectJeux videos | internationalMercedes F1Sport | international
En savoir plus sur Stratégie de contenuDescription As a creative digital marketing agency, content is at the beating heart of everything we do. As a result, our in-house content and video production studio are extremely experienced across a wide range of productions from fast-paced social-first content production to full-scale studio productions. As an agency, we have produced brand launch films featuring Cristiano Ronaldo, capture on-the-ground social-first content featuring the likes of Tom Brady and Will Smith, and produced countless productions for the likes of Marriott Bonvoy, SAP, TECNO Mobile, Samsung and Mercedes F1 to name a few. We work closely with your team to define the objective of any production before diving into the creative direction, technical production, pre-production logistical and administrative requirements, and the full post-production process from editing to colour grading and VFX.Compétences en Production Vidéo (7) Video MarketingVideo EditingVideo ShootingFilmmakingAudiovisual ProductionDrone ShootingStoryboard WritingProjets en Production Vidéo (8) Clients en Production Vidéo (4) Guesthouse HotelsVoyage et Loisirs | nationalSAPLogiciels et services informatiques | internationalRealm ArchitectJeux videos | internationalMercedes F1Sport | international
En savoir plus sur Production VidéoDescription As a social-first creative digital agency, we believe working with influencers, content creators and celebrities is core to unlocking a wider audience for your brand through the power of social. We are proud to have worked with some of the biggest celebrity and influencer names (including the likes of Cristiano Ronaldo, Tom Brady, Will Smith, Lewis Hamilton, Jack Grealish, Steve Aoki, Francis Bourgeois, and Harry Pinero to name a few) as well as with countless micro and nano influencers to drive a range of results for our clients. Our team is organised to source, assess, brief, co-create content, and report on influencer activities at scale for your brand. Over recent years, we have seen an industry-wide decline in the "influencer for hire" model as audiences see through this inauthentic activity. As a result, we firmly believe in sourcing influencers and content creators that are passionate about your brand and are seeking longer-term relationships.Compétences en Marketing d'influence (19) InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+9Projet en Marketing d'influence (1) Client en Marketing d'influence (1) Kickoff By ZujuJeux videos | international
En savoir plus sur Marketing d'influenceDescription As a strategic creative marketing agency, we have developed a fully integrated approach for driving growth for our clients across organic and paid digital media. We operate with a social-first mindset, as this is where most audiences spend their time, while we augment with paid media to drive true acquisition.Compétences en Growth Marketing (5) Growth HackingCustomer AcquisitionGrowth MarketingSocial Media GrowthGrowth AuditProjets en Growth Marketing (3) Clients en Growth Marketing (3) Realm ArchitectJeux videos | internationalCoral EyewearAccessoires & vêtements | internationalROWBOTSSport | regional
En savoir plus sur Growth MarketingDescription As a social-first creative digital agency, we have developed a fully integrated community management offering for our clients. From content production through to community events, competitions, moderation, customer service related responses, we build communities for your brand and turn that into true loyalty. We are firm believers in proactive community management - finding conversations in the wider world of social media beyond your channels that your brand should engage with. Doing this exposes your brand to new audiences that otherwise wouldn't be aware of you and allows you to engage with new communities. We build and manage communities for some of the biggest brands including Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.Compétences en Community management (11) Community BuildingInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community ManagementMonthly ReportingTwitter Community ManagementComment Moderation+1Projets en Community management (3) Clients en Community management (3) Mercedes F1Sport | internationalHEETJeux videos | internationalQUELLJeux videos | international
En savoir plus sur Community managementDescription As a strategic creative digital agency, we have developed a fully integrated offering across social media for our clients. This stems from initial strategy, working alongside your team to unpick core objectives and insights to build a winning plan, through content production (video, editing, graphic design), influencer management and sourcing, daily posting and community management, and ongoing reporting to draw real-time insights of what's working in this fast-moving landscape. We do this for some of the biggest clients such as Mercedes F1, Coral Eyewear, Quell, Westbrook Racing (Will Smith's electric racing team), ROLL1NG THUND3RZ (the web3 gaming studio), and TECNO Mobile to name a few.Compétences en Publicité (5) Social AdvertisingAdvertising ProductionSports AdvertisingDigital Media AdvertisingGraphic Design AdvertisingProjet en Publicité (1) Client en Publicité (1) British Basketball LeagueSport | national
En savoir plus sur PublicitéDescription As a strategic creative agency, we have developed a fully integrated marketing offering across social media for our clients in the sports, entertainment and gaming industries. We build marketing strategies for sports brands, wbe3 blockchain brands investing in sports or gaming, gaming publishers, and mobile games. We've developed the marketing strategy and launched a football mobile game featuring Cristiano Ronaldo, run all marketing output for the Mercedes-AMG Petronas F1 Esports Team, and for brands such as SAP, Marriott Bonvoy, QUELL, TECNO Mobile, and Samsung to name a few.Compétences en Marketing (12) Marketing StrategyMobile MarketingB2B MarketingApp MarketingMarketing ConsultingViral MarketingMarketing AnalyticsInternational MarketingSports MarketingMarketing Services+2Projets en Marketing (3) Clients en Marketing (3) The Winners CircleJeux videos | internationalRealm ArchitectJeux videos | internationalBritish Basketball LeagueSport | national
En savoir plus sur MarketingDescription As a strategic creative digital agency specialising in the sports, fitness, entertainment and gaming sectors, our Creative Content Studio have developed the brand strategy and identity for multiple clients. We have a full-service offering in this space starting with initial strategy based on ideal customer profile definition, market analysis and "Human Truths", before diving into brand positioning, visual identity, slogan development, brand guidelines, and brand asset development. We've built brands from the ground up from mobile games through to consumer products.Compétences en Image de marque & branding (30) BrandingVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentOnline BrandingDigital BrandingSocial Media BrandingBrand ManagementBrand Naming+20Projets en Image de marque & branding (2) Clients en Image de marque & branding (2) The Winners CircleJeux videos | internationalBritish Basketball LeagueSport | national
En savoir plus sur Image de marque & brandingDescription As a strategic creative marketing agency, our in-house Content Production Studio specialises in graphic design. We produce graphic design assets for our clients spanning social media designs, brand guidelines and visual identities, logo designs, promotional posters for key events, animated designs, motion graphics, and more.Compétences en Design & graphisme (24) Creative ConceptIllustrationPrint DesignLogo DesignVisual DesignConcept DevelopmentTypographyCreative DesignImage EditingMerchandising+14Projets en Design & graphisme (4) Clients en Design & graphisme (4) The Winners CircleJeux videos | internationalMercedes F1Sport | internationalFIASport | internationalBritish Basketball LeagueSport | national
En savoir plus sur Design & graphisme
Équipe
18 membres dans l'équipe de AND THE NEW
HistoireAND THE NEW is an award-winning social-first strategic marketing agency defined by our obsession to inspire and engage audiences through their passions across sports, entertainment, gaming and wider culture-driving activities.
Récompenses
AND THE NEW a été récompensé 6 fois
Football Business Awards2022-12-01Best Global Brand Activation In Football (Shortlist)
The Race Media Awards2025-01-01Creative Content Of The Year (Shortlist)
Hermes Creative Awards2023-07-01Best Marketing/Promotional Campaign
Viddy Awards2023-10-01Best Non-Broadcast Commercial Video
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Contact
Coordonnées de AND THE NEW
Détails
- Siège socialAND THE NEW, Vestry Street, London, UK