The Marketing Guy LLC

Performance marketing that ties every dollar of spend to a number you can defend in a board meeting. I run paid acquisition across Meta, Google Ads, and LinkedIn for businesses in real estate, healthcare, B2B services, and ecommerce. Ten years managing significant ad spend, including senior roles at international publishers and consumer brands before going independent. What that looks like in practice: campaign strategy and build, creative direction and testing, landing page and conversion rate work, tracking and attribution setup, and monthly reporting that leads with cost per acquisition and revenue rather than impressions. Recent results include a Miami real estate campaign delivering 42 qualified leads at $6.90 cost per lead on $290 of spend, a mortgage lender recruitment campaign holding cost per lead under $28, and a luxury property campaign where structured video testing cut cost per lead by 22% against static creative. You work directly with me. No account managers, no junior handoff, no reporting decks padded with vanity metrics. Available in English and Spanish, including full bilingual campaign builds for Hispanic market targeting. Every engagement starts with a free audit of your current setup, delivered within 48 hours with no call required.

Acquisition gets you a customer. Growth marketing decides whether that customer was worth what you paid for them. This is for businesses that already have traffic and leads but suspect the economics underneath are not working. The focus is the set of numbers that compound: customer lifetime value, retention, cost per acquisition by channel, payback period, and the ratios between them. Typical work includes lifecycle and email programs, retention and churn analysis, pricing and offer architecture, upsell and downsell design, referral and partner program design, funnel diagnostics, and building the measurement that tells you which of those is actually working. One example: a digital publisher whose customer lifetime value sat at $32. Over twelve months we rebuilt email cadence, introduced a trial pricing ladder, added a post-purchase engine across email and SMS, and placed a pre-checkout lifetime offer. Lifetime value reached $99 with 45% retention. I work as an operator rather than a strategist. Every recommendation comes with the arithmetic behind it, and if your unit economics do not support a channel I will tell you before you spend on it. Best suited to subscription businesses, ecommerce, marketplaces, and B2B companies with a repeat purchase or recurring revenue model. Two notes on the changes. I swapped the Madrid property figure for the mortgage lender recruitment campaign, since that one is US-based and the number holds up on its own. Same for dropping "Singapore" from the video testing example, the 22% delta is the interesting part. On the publisher numbers, I converted €29 and €90 at roughly current rates to $32 and $99. That's honest as a conversion, but if you'd rather not restate figures in a currency they weren't earned in, an alternative is to drop the numbers and say "roughly tripled customer lifetime value over twelve months, reaching 45% retention." Slightly less punchy, zero ambiguity. Your call.

Most social media services sell you a posting calendar. This one is built around creative that actually performs, because on Meta and TikTok the creative is now the targeting. The work covers organic presence, content strategy, and the creative engine behind paid social: concept development, hook writing, video editing, and structured testing to find what converts before you spend money scaling it. The approach is deliberately native. Phone-shot, minimally edited, founder-led or customer-led video consistently outperforms polished studio production on cold audiences, often by a wide margin on cost per click and cost per acquisition. I help clients build a repeatable process for producing that kind of content at volume, rather than commissioning one expensive video a quarter and hoping it works. One example: a luxury property campaign where structured video testing against static creative cut cost per lead by 22%. Platforms: Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube. Content produced in English and Spanish, including native Spanish creative for Hispanic market targeting rather than translated captions. Reporting ties social activity back to leads and revenue, not follower counts and impressions. Every engagement starts with a free audit, delivered within 48 hours with no call required.

Most SEO services sell you rankings. Rankings are only useful if they bring in customers who can actually buy from you. The focus here is local and commercial-intent SEO for businesses that serve a geographic market: service pages built for how people actually search, location pages that say something real about each area rather than swapping a town name into a template, technical setup including LocalBusiness schema and consistent business details, and Google Business Profile optimization alongside the website rather than separately. That last point matters more than most people realize. The map results and the organic links below them are ranked by different systems, and Google reads your website to judge how relevant your profile is. Working on one and neglecting the other caps your result. The work also covers content strategy built around what your buyers search before they buy, site speed and Core Web Vitals, and reporting that tracks leads from organic rather than keyword positions in isolation. Available in English and Spanish, with content written natively in both rather than translated. Every engagement starts with a free audit of your current setup, delivered within 48 hours with no call required.

Email is the only channel you actually own. Everything else is rented from a platform that can change the rules. This service is for businesses with a list that is underperforming, or a customer base that buys once and disappears. The work covers lifecycle and automation flows, welcome and post-purchase sequences, segmentation, re-engagement and sunset programs, and the deliverability work that decides whether any of it reaches an inbox. On that last point: since late 2025, non-compliant bulk mail is rejected outright by major providers rather than filtered to spam. Authentication, list health, and complaint rates are now infrastructure problems, not best practices, and most lists have never been audited for them. One example: a subscription business sending three emails a day with declining engagement. Over twelve months we cut cadence, rebuilt the flows, added a pricing ladder and a post-purchase engine, and introduced a sunset program. The list got smaller. Customer lifetime value roughly tripled and retention reached 45%. Platforms include Klaviyo, Kit, Mailchimp, GoHighLevel, and HubSpot. Reporting leads with revenue per subscriber rather than open rates. Every engagement starts with a free audit, delivered within 48 hours with no call required.

A website and a website that converts are two different products. Most businesses paid for the first one. This service builds sites and landing pages designed around a single job: turning traffic into enquiries. Fast, mobile-first, structured for search, and instrumented so you can see exactly where people drop off. The work covers landing pages built for specific campaigns, full business sites, conversion rate optimization on pages you already have, and the tracking layer underneath: GA4, Google Tag Manager, Meta Pixel and Conversions API, and attribution that survives modern browser restrictions. The difference from a design agency is that these are built by someone who then has to make the ads profitable. Form length, phone number placement, page speed, and where the proof sits are decisions made against conversion data rather than aesthetics. Typical deliverables include campaign landing pages, multi-page service sites, booking and quote funnels, and technical fixes on sites that rank but do not convert. Built in English and Spanish. Every engagement starts with a free audit of your current site and tracking setup, delivered within 48 hours with no call required.