Starstruck

My team look after Corporate Communications in this region. We worked with them on a campaign we created to promote hospitality and a career at the hotel chain as a leading option for women. The campaign was tied to International Women's Day and followed the team at our Canary Wharf location- a hotel run entirely by women. Our goals were to create a shareable video that was picked up by online news outlets and generated significant views on social media. I have worked with the Starstruck team for more than 7 years now, first working with the CEO Adrian Dickson at News International. We worked with the Starstruck senior team from conception to launch, they were heavily involved in the ideation and helped us shape the brief for senior leaders across the business. As always Starstruck assembled their expert crew at short notice and were instrumental in helping us bring the idea to life and make the stunt newsworthy and interesting as well as beautifully shot. The workflow was highly effective. I was in regular contact with the Creative Director, bouncing ideas across WhatsApp and then short daily calls from two weeks before the shoot. Starstruck doesn't just take a brief and delivery, they take a brief, make it better, then deliver.