Soo and Carrots Inc. (Soo House)

We cast and manage foreign participants for offline events - pop-ups, store openings, tourism and F&B activations - and capture the on-site content as part of the same engagement, so the event produces reusable assets rather than photos alone. Attendance and no-show terms are agreed in writing before the event, which is where most multilingual activations break down.

We seed products to foreign creators and collect authentic, use-based UGC at scale. Secondary usage rights are secured at contract stage, not negotiated afterwards, so the content becomes a reusable brand asset rather than a single post. Collected assets are then repurposed into performance creative for Spark Ads, Meta and Google, and distributed across TikTok, Reels and Shorts in the languages your target audience actually uses.

One asset, distributed simultaneously across TikTok, Reels and Shorts, produced by creators who speak your target audience's language natively. We handle casting, production, localisation and publishing through our own creator network, and report on reach, saves and shares alongside conversion rather than impressions alone.

We match brands with foreign creators living in Korea - selected by target nationality, language, platform and content tone rather than by follower count alone. Creators come from over 100 countries, so a campaign aimed at Southeast Asia, North America or Europe is cast accordingly rather than filled with whoever is available. Every campaign runs through creator matching, plan confirmation, content review, publishing and a performance report, with an average lead time of two to four weeks.

We run Soo House, a community of foreign residents in Korea with 65,000+ active users - so community management is not a service we learned for clients, it is how our own product works. For brands, we build and moderate multilingual communities around a product, place or campaign: moderation in members' own languages, seeding discussion, surfacing user content worth amplifying, and reporting what the community actually says rather than sentiment scores alone.