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PositiveBrand

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Nueva York, Estados Unidos
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PositiveBrand es una consultora de marca y marketing impulsada por la investigación que ayuda a las organizaciones a abrirse camino entre el ruido. Combinamos la perspectiva del cliente, la ciencia del comportamiento, la estrategia de marca, el desarrollo creativo, el marketing digital, el contenido, los sitios web, la CRM y la generación de leads para construir marcas más fuertes, estrategias más agudas y programas de marketing más efectivos. Trabajamos con empresas B2B, marcas de consumo, organizaciones sin fines de lucro y empresas emergentes que necesitan un posicionamiento más claro, mensajes más sólidos, un mejor rendimiento de la campaña y un camino más coherente hacia el crecimiento empresarial.
6 personas en su equipo
Habla Inglés
10 proyectos en su portfolio
Miembro de Sortlist desde 2026
Fundado en 2004
13 premios recibidos


Servicios

9 servicios ofrecidos por PositiveBrand

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  • Descripción
    PositiveBrand uses research to uncover the insights that shape stronger brands and smarter marketing. Our work may include customer research, stakeholder interviews, competitive analysis, audience definition, surveys, behavioral insight, and brand discovery to clarify positioning, messaging, and go-to-market strategy.
    (22) Habilidades en Marketing
    Generación de clientes potencialesMarketing B2BMarketing MultiplataformaComunicación integrada de marketingAnálisis de marketingMarketing estratégicoMarketing MultiplataformaIntegración de HubSpotConsultoría de marketingServicios de marketing+12
    (10) proyectos en Marketing
    Brand Platform and Digital Marketing for Global IP Networks - Marketing
    Dealer Marketing Campaign for Santander RoadLoans - Marketing
    US Market Launch Strategy for PelviX - Marketing
    Multitouch B2B Campaign for NEC and Cisco - Marketing
    (4) Reseñas en Marketing
    Ronnie Richard
    Amanda Wasson
    Omar Padilla
    Jared Villalobos
    (4) Clientes en Marketing
    Global IP NetworksHardware de tecnología y equipo | national
    Santander RoadLoansBanca y finanzas | national
    PelviXProductos farmacéuticos y biotecnología | national
    NECHardware de tecnología y equipo | national

    Más información sobre Marketing


  • Descripción
    PositiveBrand helps organizations turn visibility into qualified demand. Our growth marketing work connects strategy, messaging, offers, landing pages, digital media, content, email, CRM, and sales enablement to attract better-fit prospects, improve lead quality, and support measurable business growth. We focus on building practical, integrated programs that help marketing create momentum for the sales pipeline.
    (10) Habilidades en Growth Marketing
    Adquisición de clientesObtención de leadsOptimización de la tasa de conversiónGeneración de leadsAnálisis de marketingMarketing basado en cuentasGeneración de empresasMarketing de canalizaciónAuditoría de crecimientoOptimización del CTR
    (3) proyectos en Growth Marketing
    BelWave B2B Marketing Growth Strategy - Growth Marketing
    CloudKey B2B Lead Generation Platform - Growth Marketing
    American Locker Brand Strategy & Lead Generation - Growth Marketing
    (3) Clientes en Growth Marketing
    BelWaveHardware de tecnología y equipo | regional
    CloudKey PlatformSoftware y servicios informáticos
    American LockerHardware de tecnología y equipo | national

    Más información sobre Growth Marketing


  • Descripción
    PositiveBrand uses market research to uncover the insights that shape stronger brands and smarter marketing. Our work may include customer research, stakeholder interviews, competitive analysis, audience definition, surveys, behavioral insight, and brand discovery. We help clients understand what their audiences need, what barriers prevent action, and how to turn those insights into clearer positioning, stronger messaging, and more effective marketing strategy.
    (3) Habilidades en Estudios de mercado
    Análisis de datosInvestigacion de mercadoTimbre
    (3) proyectos en Estudios de mercado
    BelWave B2B Marketing Growth Strategy - Estudios de mercado
    CloudKey B2B Lead Generation Platform - Estudios de mercado
    American Locker Brand Strategy & Lead Generation - Estudios de mercado
    (3) Clientes en Estudios de mercado
    BelWaveHardware de tecnología y equipo | regional
    CloudKey PlatformSoftware y servicios informáticos
    American LockerHardware de tecnología y equipo | national

    Más información sobre Estudios de mercado


  • Descripción
    PositiveBrand develops advertising that connects strategy, creative, media, and measurable business growth. We help clients turn complex products, services, and value propositions into clear, compelling campaigns that reach the right audience and move them to action. Our advertising work includes campaign strategy, messaging, creative concepts, copywriting, digital advertising, social advertising, display campaigns, direct mail, print collateral, landing pages, analytics, and performance reporting. We are especially strong with B2B companies, technology brands, healthcare and wellness organizations, financial services, manufacturers, and service businesses that need to explain what they do clearly and generate higher-quality leads. As a dedicated marketing partner, we do more than create ads. We help define the strategy behind the campaign, develop the creative platform, build the supporting assets, coordinate execution, and optimize performance over time. Our goal is to help clients cut through the noise, strengthen their brand, and turn advertising into meaningful business momentum.
    (6) Habilidades en Publicidad
    Servicio completoCampaña de publicidadPublicidad B2BPublicidad en medios digitalespublicidad socialPublicidad tradicional
    (7) proyectos en Publicidad
    Brand Platform and Digital Marketing for Global IP Networks - Publicidad
    Dealer Marketing Campaign for Santander RoadLoans - Publicidad
    US Market Launch Strategy for PelviX - Publicidad
    Multitouch B2B Campaign for NEC and Cisco - Publicidad
    Reseña en Publicidad (1)
    Jatin Chaudhary
    (4) Clientes en Publicidad
    Global IP NetworksHardware de tecnología y equipo | national
    Santander RoadLoansBanca y finanzas | national
    PelviXProductos farmacéuticos y biotecnología | national
    NECHardware de tecnología y equipo | national

    Más información sobre Publicidad


  • Descripción
    PositiveBrand develops content strategies that help organizations clarify what they want to say, who they need to reach, and how content can support brand strength, lead generation, sales, and long-term business growth. Our content strategy work includes audience definition, messaging, blog planning, social content strategy, campaign content, thought leadership, storytelling, video content, website content, email content, and shareable assets designed to create consistent engagement across channels. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses turn complex expertise into clear, useful content. We help clients move beyond random posts and one-off articles by creating a practical content system: the right themes, the right cadence, the right formats, and the right message for each audience. The result is content that builds trust, supports sales conversations, improves visibility, and gives clients a stronger, more consistent voice in the market.
    (5) Habilidades en Estrategia de contenidos
    Estrategia de contenido socialEstrategia de bloggingPublicidad de contenidosContenidos compartiblesDefinición del público destinatario
    (7) proyectos en Estrategia de contenidos
    Brand Platform and Digital Marketing for Global IP Networks - Estrategia de contenidos
    Dealer Marketing Campaign for Santander RoadLoans - Estrategia de contenidos
    US Market Launch Strategy for PelviX - Estrategia de contenidos
    Multitouch B2B Campaign for NEC and Cisco - Estrategia de contenidos
    (4) Clientes en Estrategia de contenidos
    Global IP NetworksHardware de tecnología y equipo | national
    Santander RoadLoansBanca y finanzas | national
    PelviXProductos farmacéuticos y biotecnología | national
    NECHardware de tecnología y equipo | national

    Más información sobre Estrategia de contenidos


  • Descripción
    PositiveBrand develops digital strategies that connect brand clarity, audience insight, channel planning, and measurable business growth. We help clients understand where their audiences are, what messages will move them, and how digital platforms can work together to create stronger visibility, better engagement, and higher-quality leads. Our digital strategy work includes website strategy, search engine marketing, inbound marketing, digital advertising, social media, online marketing, landing pages, lead generation, content planning, CRM integration, analytics, and performance optimization. We are especially strong with B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses that need to turn complex offerings into clear digital journeys. We help clients move beyond scattered digital activity by building practical, integrated systems. That can include improving the website, developing paid media campaigns, strengthening social content, creating lead capture paths, and using data to refine performance over time. The goal is to make every digital touchpoint work harder for the brand and support real business momentum.
    (7) Habilidades en Estrategia digital
    Transformación digitalMarketing entranteMarketing onlineMarketing de motores de busquedaConsultoría digitalTransición digitalMarketing digital
    (7) proyectos en Estrategia digital
    Brand Platform and Digital Marketing for Global IP Networks - Estrategia digital
    Dealer Marketing Campaign for Santander RoadLoans - Estrategia digital
    US Market Launch Strategy for PelviX - Estrategia digital
    Multitouch B2B Campaign for NEC and Cisco - Estrategia digital
    (4) Clientes en Estrategia digital
    Global IP NetworksHardware de tecnología y equipo | national
    Santander RoadLoansBanca y finanzas | national
    PelviXProductos farmacéuticos y biotecnología | national
    NECHardware de tecnología y equipo | national

    Más información sobre Estrategia digital


  • Descripción
    PositiveBrand creates graphic design that helps organizations communicate clearly, look credible, and bring their brand to life across every touchpoint. We design with purpose, connecting visual expression to strategy, audience needs, and business goals. Our graphic design work includes logo design, corporate identity, brand systems, campaign visuals, pitch decks, sales presentations, brochures, print collateral, digital ads, social media graphics, trade show materials, website graphics, typography, layout design, and visual concepts for both digital and physical channels. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses turn complex ideas into professional, persuasive, easy-to-understand visual communications. Whether we are creating a new identity, campaign system, presentation, or sales tool, our goal is to make every design feel clear, distinctive, and useful to the people who need to act on it.
    (11) Habilidades en Diseño Gráfico
    Diseño conceptualIlustraciónDiseño gráfico creativoDesarrollo del logotipoDiseño corporativoComercializaciónArte gráficoDiseño gráfico en líneaDiseño de presentaciones powerpointTipografía+1
    (4) proyectos en Diseño Gráfico
    US Market Launch Strategy for PelviX - Diseño Gráfico
    Multitouch B2B Campaign for NEC and Cisco - Diseño Gráfico
    Research-Backed Product Launch for dotFIT Alln1 SuperBlend - Diseño Gráfico
    Global Brand Messaging Platform for Blatchford - Diseño Gráfico
    (4) Clientes en Diseño Gráfico
    PelviXProductos farmacéuticos y biotecnología | national
    NECHardware de tecnología y equipo | national
    dotFITCatering | national
    Positive BrandHospitales & salud | international

    Más información sobre Diseño Gráfico


  • Descripción
    PositiveBrand helps organizations define what they stand for, why they matter, and how to communicate their value with clarity and confidence. Our branding and positioning work connects business strategy, audience insight, messaging, visual identity, and market differentiation into a practical brand platform clients can use across every touchpoint. Our work includes brand strategy, positioning, naming, messaging, brand identity, visual identity, corporate identity, brand guidelines, brand narratives, target audience definition, B2B and B2C positioning, and brand experience development. We are especially strong at helping companies with complex offerings turn technical, specialized, or under-recognized strengths into clear, compelling market advantages. We help clients move beyond surface-level branding by building brands that support marketing, sales, recruitment, customer trust, and long-term business growth. Whether repositioning an established company, launching a new product, or creating a complete identity system, our goal is to make the brand easier to understand, easier to believe, and easier to act on.
    (18) Habilidades en Branding y posicionamiento de marca
    Diseño de marcaIdentidad de marcaNaming de marcaImagen corporativaDiseño de la identidad corporativaIdentidad visualBranding y posicionamiento de marcaMarca B2BCreación de marcaEstrategia de marca+8
    (6) proyectos en Branding y posicionamiento de marca
    Brand Platform and Digital Marketing for Global IP Networks - Branding y posicionamiento de marca
    Dealer Marketing Campaign for Santander RoadLoans - Branding y posicionamiento de marca
    US Market Launch Strategy for PelviX - Branding y posicionamiento de marca
    SMB Lead Generation Campaign for McAfee - Branding y posicionamiento de marca
    (4) Clientes en Branding y posicionamiento de marca
    Global IP NetworksHardware de tecnología y equipo | national
    Santander RoadLoansBanca y finanzas | national
    PelviXProductos farmacéuticos y biotecnología | national
    McAfeeSoftware y servicios informáticos | national

    Más información sobre Branding y posicionamiento de marca


  • Descripción
    PositiveBrand creates websites that help organizations clarify their message, strengthen their brand, and turn digital presence into business growth. We build sites that are strategic, easy to navigate, visually professional, and designed to support the way prospects actually evaluate a company. Our website creation work includes website strategy, responsive web design, Wix development, website content, SEO optimization, CMS implementation, blog setup, contact forms, landing pages, website rebranding, site structure, user experience, front-end development, and ongoing website maintenance. We are especially strong at helping B2B companies, technology brands, healthcare and wellness organizations, manufacturers, and service businesses explain complex offerings clearly. We approach websites as more than digital brochures. A strong website should tell the brand story, guide visitors to the right information, support lead generation, connect with marketing campaigns, and give sales teams a stronger platform for growth. Our goal is to create websites that look credible, communicate clearly, and work harder for the business.
    (9) Habilidades en Creación de Sitios Web
    Desarrollo front endDiseño responsivoDiseño web para negocios pequeñosDesarrollo de un sitio webOptimización de un sitio webContenido webDiseño de sitios webWixDiseño web
    (6) proyectos en Creación de Sitios Web
    Brand Platform and Digital Marketing for Global IP Networks - Creación de Sitios Web
    US Market Launch Strategy for PelviX - Creación de Sitios Web
    Research-Backed Product Launch for dotFIT Alln1 SuperBlend - Creación de Sitios Web
    BelWave B2B Marketing Growth Strategy - Creación de Sitios Web
    (4) Clientes en Creación de Sitios Web
    Global IP NetworksHardware de tecnología y equipo | national
    PelviXProductos farmacéuticos y biotecnología | national
    dotFITCatering | national
    BelWaveHardware de tecnología y equipo | regional

    Más información sobre Creación de Sitios Web

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Equipo

6 miembros en el equipo de PositiveBrand

PositiveBrand cover
HistoriaPositiveBrand was founded to help organizations make marketing smarter, clearer, and more effective. Drawing on decades of creative, strategic, and behavioral science experience, we help clients uncover insight, sharpen their story, connect their marketing, and turn visibility into business momentum.
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Premios

PositiveBrand fue galardonado 13 veces

Gold Cannes Cyber Lion2001-02-01
Gold Cannes Cyber Lion2000-02-01
Communication Arts Award of Excellence2001-06-01
The One Show Recognition2002-02-01

Reseñas

10 reseñas de PositiveBrand

5/5
(10 reseñas)
RC
Robie CappsOwner en Robie Capps Photography
ServicioMarketing
SectorLos medios de comunicación
Equipo1 - 10
5/5

We’ve worked together on a number of projects over the years, and I’ve always appreciated your professionalism, creative eye, and flexibility. The team's collaborative approach with both our staff and our clients makes working together a breeze. Best of luck in all your future ventures!"

Respuesta de PositiveBrand:Robie, thank you so much for the kind words and for taking the time to share your experience. It’s been a pleasure collaborating with you over the years on so many different projects. Your creativity, professionalism, and willingness to jump in wherever needed have made every project stronger. We truly value our partnership and friendship, and we’re grateful for your trust and support. Wishing you continued success as well—we’re looking forward to working together again!

ServicioMarketing
SectorLos medios de comunicación
Equipo1 - 10

JP
Jonathan PikeCo-Founder and Studio Director en Built on Purpose Studio
ServicioMarketing
SectorLos medios de comunicación
Equipo1 - 10
5/5

Positive Brand is an incredible partner and resource! I have had the opportunity to work with their team on many different projects over the years. They approach every project with a genuine desire to help you succeed. Their professionalism, creativity and commitment to delivering top notch work always exceeds expectations. They take the time to understand your business and consistently produce results that are backed by real data and metrics. Finding a company that delivers this level of consistency year after year is rare. I highly recommend Positive Brand to any organization looking for a creative partner that is talented, dependable and truly invested in their clients' success!

Respuesta de PositiveBrand:Jonathan, thank you for such a thoughtful review and for your partnership over the years. It has been a genuine pleasure working with you across so many different projects. We truly appreciate your trust in our team and your recognition of the creativity, strategy, and commitment we bring to the work. We look forward to many more opportunities to collaborate.

ServicioMarketing
SectorLos medios de comunicación
Equipo1 - 10

JC
Jatin ChaudharyDigital Media Specialist en Mavlers
ServicioPublicidad
SectorLos medios de comunicación
Equipo201 - 500
5/5

I've had the pleasure of working with PositiveBrand for many years now. What stands out most is how well their teams collaborate — communication is clear, responsiveness is strong, and everyone stays aligned even when working across multiple client needs at once. It's the kind of partnership where you always know where things stand, which makes a real difference in a fast-moving digital marketing world.

Respuesta de PositiveBrand:Thank you, Jatin. We greatly appreciate your partnership over the years and your recognition of our team’s communication, responsiveness, and collaboration. It is always a pleasure working together.

ServicioPublicidad
SectorLos medios de comunicación
Equipo201 - 500

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Contacto

Datos de contacto de PositiveBrand

Detalles


  • Sede central540 Fulton St, Brooklyn, NY, USA