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Netway

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Luxemburgo, Luxemburgo
We build effective users experiences by associating science and design. 95% of users' behaviours are non-conscious... They are the core and the focus of our methodology : Behavioural strategy : we establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives. Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions. Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied. Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas. To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies : Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why … EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions … fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli. Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way. But, it is not only about your users ... It's also about your experience with us. What it will bring you is : Concrete business results for your company An exciting time with additional knowledge in UX A human project monitoring provided by our team of experts A human project monitoring provided by our team of experts
10 personas en su equipo
Habla Francés, Inglés, Neerlandés
3 proyectos en su portfolio
Trabaja de forma remota en todo el mundo
Miembro de Sortlist desde 2019
Fundado en 1996
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4 servicios ofrecidos por Netway

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  • Descripción
    95% of users' behaviours are non-conscious... They are the core and the focus of our methodology.

    We establish the behaviour, the lived experience and the actual perception of your users. The aim : understand what needs to be changed in the futur so you can reach your business objectives.
    (21) Habilidades en Estrategia digital
    customer experience strategyhuman interactionuser experience researchneuropsychologyInnovationDecision MakingCustomer AcquisitionPersonasNeuromarketingdigital business+11
    (3) proyectos en Estrategia digital
    L'Equipe refonte site - Estrategia digital
    AXA refonte dispositif digital - Estrategia digital
    Nature & Découvertes website - Estrategia digital
    (3) Clientes en Estrategia digital
    Nature & DécouvertesE-commerce | international
    AXASeguro | international
    L'EquipeLos medios de comunicación | national

    Más información sobre Estrategia digital


  • Descripción
    • Journey Architecture : screen by screen, we transform the strategy into concepts. We choose the graphical and textual elements that will enable us to generate the right behaviours and the right emotions.

    • Designing Screen : the concepts are going to visually take shape. This means that, for each screen of your user's path, you will be able to see the concrete cosmetic layer that will be applied.

    • Neurotests session : to measure the screens' efficiency and generate the right behaviours, the right emotions, we confront these screens to real users in order to record their biometric datas.

    To measure the efficiency and emotions generated by your screens, we use 4 high-end biometric technologies :

    • Eyetracking : measures the activity of users’ eyes while navigating on the screens in order to better understand what was looked at, for how long, why …

    • EEG : records users brain’s activity on the skull which will enable us to measure the level of doubts, misunderstanding, positive/negative emotions …

    • fMRI : identifies with a surgical precision, what are the activations of certain specific parts of the brain in response to external stimuli.

    • Facial analysis : identifies the emotions felt by users and that will be expressed on their faces in an unconscious, natural and instinctive way.
    (23) Habilidades en Usabilidad (UX/UI)
    NeuromarketingResponsive Web DesignUsability TestingUser Experience DesignUser TestingUser Interface DesignCustomer Journey MappingInterface DesignFluid DesignJourney Mapping+13
    (3) proyectos en Usabilidad (UX/UI)
    L'Equipe refonte site - Usabilidad (UX/UI)
    AXA refonte dispositif digital - Usabilidad (UX/UI)
    Nature & Découvertes website - Usabilidad (UX/UI)
    (3) Clientes en Usabilidad (UX/UI)
    Nature & DécouvertesE-commerce | international
    AXASeguro | international
    L'EquipeLos medios de comunicación | national

    Más información sobre Usabilidad (UX/UI)


  • Descripción

    No hay ninguna descripción para este servicio.

    (1) Habilidades en Aplicación Web
    Responsive Web Design

    Más información sobre Aplicación Web


  • Descripción

    No hay ninguna descripción para este servicio.

    (1) Habilidades en Consultoría de Datos
    Neuromarketing
    (1) proyecto en Consultoría de Datos
    Nature & Découvertes website - Consultoría de Datos
    (1) Cliente en Consultoría de Datos
    Nature & DécouvertesE-commerce | international

    Más información sobre Consultoría de Datos

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http://www.netway.eu

  • Sede central28 Boulevard d'Avranches, 1160 Luxembourg