Dapper - the demand agency

Róterdam, Países Bajos

Agencia de marketing B2B de Róterdam, especializada en generación de demanda

Dapper – The Demand Agency es una agencia de marketing B2B digital de Róterdam, fundada en 2019 y especializada en generación de demanda. Con 70 especialistas, Dapper trabaja para empresas SaaS, de servicios y de hardware en los Países Bajos, Europa, el Reino Unido y Estados Unidos. Tycho Luijten y Yvo Wander fundaron Dapper bajo el nombre de Dapper Rhinos. Además de su sede central en Róterdam, Dapper cuenta con una oficina en Lisboa. En 2025, Dapper ganó el título de European B2B Agency of the Year en los European Agency Awards. Dapper desarrolla estrategias de marketing que generan nuevos clientes, no solo clics. No se puede forzar una necesidad, pero cuando surge, quieres ser la primera empresa en la que piensa un comprador. Para ello, Dapper utiliza el Niche Famous Framework. Tu empresa y tus expertos están siempre visibles para tus clientes ideales, con contenidos que demuestran que resuelves su problema. Dapper crea esos contenidos y los distribuye de forma orgánica y mediante anuncios en LinkedIn, Instagram y YouTube. Cuando un comprador empieza a buscar activamente, te encuentra a través de Google, anuncios de pago, correo electrónico y herramientas de IA como ChatGPT. El resultado: más leads inbound adecuados, ciclos de venta más cortos y un pipeline en crecimiento. Obtienes tu propio Demand Team, con un Demand Manager como persona de contacto fija, complementado por especialistas en LinkedIn, Google, contenidos, vídeo, diseño e IA. Así no tienes que contratar a un generalista ni a cinco especialistas por separado. Un Demand Team parte de aproximadamente 6.240 € al mes, un coste comparable al de un marketer senior. Más de 100 empresas B2B han trabajado con Dapper, entre ellas Logitech, Ultimaker, Storyteq y Xebia. Storyteq logró un 54 % más de pipeline inbound, Online Payment Platform un 200 % más de conversaciones comerciales inbound y Bluebird una tasa de éxito del 66 % en sus leads inbound.

74 personas en su equipo

Habla Neerlandés, Inglés, Portugués, Alemán, Francés... Ver más

34 proyectos en su portfolio

2 colaboraciones iniciadas en Sortlist

Trabaja de forma remota en todo el mundo

Miembro de Sortlist desde 2019

Fundado en 2019

6 premios recibidos

5/5

(12 reseñas)

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Servicios

5 servicios ofrecidos por Dapper - the demand agency

Nombre del servicio

Nivel de experiencia

Reseñas relacionadas

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Descripción

In the B2B marketing landscape, most prospects are currently not looking for your product or service. This group of people needs education and nurturing first, so that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category. We can help you set up a demand generation strategy to nurture and educate your leads with valuable content. In the last part of the process, we help you capture this generated demand.

(12) Habilidades en Growth Marketing

Generación de leads B2B

Obtención de leads

Generación de clientes potenciales

Marketing B2B

Generación de leads

Publicidad B2B

Marca B2B

Redes sociales B2B

Generación de demanda

Captación de clientes potenciales

(26) proyectos en Growth Marketing

Driving 500% higher cost efficiency across global campaigns - Growth Marketing

Xsens: driving high-intent leads with thought leadership - Growth Marketing

Levellr: 81% lead growth in 3 months - Growth Marketing

BFNL: 300% MQL growth through content - Growth Marketing

(2) Reseñas en Growth Marketing

Machiel Kunst

George Borst

(4) Clientes en Growth Marketing

HSOSoftware y servicios informáticos | international

XsensHardware de tecnología y equipo | national

LevellrVideojuegos | international

Bedrijfsfitness NederlandRecursos humanos | national

Más información sobre Growth Marketing

Descripción

The marketing strategies we design for you are based on extensive growth research because we’re convinced that every hour spent on research and strategy has a multiplying effect on eventual results for your business. Almost every collaboration, therefore, starts with a data collection. This data collection phase differs per client, but almost always consists of: 1. Evaluating your existing assets. We will ask you and your most important stakeholders (like your sales team for example) many questions, look at your competitors, evaluate key marketing channels, review existing user research, and conduct technical assessments. 2. Identifying your ideal customer profile, based on available research, or from scratch. We will map out the most desirable customer to sell your product to, together with their pains and gains. 3. Define core messaging. Based on the insights from the previous steps, we will help you identify the topics you want to discuss in your content and which will most resonate with your audience. This will help you put together a coherent messaging strategy. 4. Define formats, frequency, processes, and distribution. When the content and channels are set in stone, you are going to decide how, where, and when you want to distribute the content. With this strategy in place, you can start executing and iterating.

(15) Habilidades en Estrategia digital

Generación de leads B2B

Marketing B2B

Marketing entrante

Marketing online

Marketing de motores de busqueda

Publicidad B2B

Redes sociales B2B

Creación de contenidos

Desarrollo de contenidos

Marketing digital B2B

(19) proyectos en Estrategia digital

Driving 500% higher cost efficiency across global campaigns - Estrategia digital

How Goodlord built a LinkedIn growth engine - Estrategia digital

Levellr: 81% lead growth in 3 months - Estrategia digital

Reaching digital maturity with demand cap and gen - Estrategia digital

(4) Reseñas en Estrategia digital

David Schermerhorn

Mariah Shannon

Josha Riemens

Sjoerd Klaver

(4) Clientes en Estrategia digital

HSOSoftware y servicios informáticos | international

GoodlordPropiedad inmobiliaria | national

LevellrVideojuegos | international

AVEXHardware de tecnología y equipo | international

Más información sobre Estrategia digital

Descripción

B2B marketing

(3) Habilidades en Marketing

Marketing B2B

Generación de demanda

Marketing digital B2B

(6) proyectos en Marketing

From overlooked inbound channel to 43 deals closed - Marketing

Xsens: driving high-intent leads with thought leadership - Marketing

Levellr: 81% lead growth in 3 months - Marketing

Demand Gen leads to 200% inbound call increase - Marketing

(4) Clientes en Marketing

AexusSoftware y servicios informáticos

XsensHardware de tecnología y equipo | national

LevellrVideojuegos | international

Online Payment PlatformBanca y finanzas | international

Más información sobre Marketing

Descripción

Based on thorough ICP research and online presence research, social media channels are selected for paid advertising purposes. In most B2B contexts, the channel of focus will be LinkedIn, where we can use thought leadership ads, video ads, and still image ads, among others. Additionally, Facebook, Instagram, and YouTube can be very successful channels to use for retargeting purposes. Besides social media, search engines also play a major role in B2B marketing. Dapper is specialised in: 1. Search engine optimization (SEO): Recent studies indicate that over 70% of clicked search results are organic. But search engines are growing more intelligent daily and the competitive landscape is only increasing. How can you ensure that your website is shown for the right search queries? Dapper has helped both start-ups and Fortune 500 companies to strengthen their SEO. We’ve developed a step-by-step process. First, we conduct keyword research to identify vital terms that the company wishes to be found on. Based on the outcome of these keywords, we create a content plan: what will we write and when? Following this, we conduct an audit and prioritization of technical improvements for the website. Lastly, we plan how to build the website and webpage authority through link-building. It takes about 4-6 months for SEO to demonstrate an effect. We believe that organic traffic is one of the most sustainable marketing investments a company can make. 2. Search Engine Advertising (SEA): Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. You’ll be presented as a solution to a moment of inquiry, at the top of a Google, Bing, or Yahoo search page. SEA is a popular solution due to its instant results and scalability. 3. Display advertising: Display advertising allows us to promote your brand on websites and social media platforms belonging to the Google Network. Using Google data, display advertising provides interesting targeting possibilities. Google Display campaigns are renowned for their low prices and are therefore ideal for reaching a large audience, such as for an awareness campaign.

(30) Habilidades en Publicidad Online

Generación de leads B2B

Marketing B2B

Vídeo marketing

Anuncios en Facebook

Marketing en facebook

Instagram marketing

Marketing en linkedin

Anuncios en YouTube

Publicidad en linkedin

Campaña de publicidad

(28) proyectos en Publicidad Online

Driving 500% higher cost efficiency across global campaigns - Publicidad Online

How Goodlord built a LinkedIn growth engine - Publicidad Online

Xsens: driving high-intent leads with thought leadership - Publicidad Online

Levellr: 81% lead growth in 3 months - Publicidad Online

(3) Reseñas en Publicidad Online

Machteld van der Does

Timo Dammer

Julian Streuper

(4) Clientes en Publicidad Online

HSOSoftware y servicios informáticos | international

GoodlordPropiedad inmobiliaria | national

XsensHardware de tecnología y equipo | national

LevellrVideojuegos | international

Más información sobre Publicidad Online

Descripción

On average, people spend 145 minutes per day on social media. Therefore, this will be an essential part of your B2B demand generation or general marketing strategy. Based on thorough ICP research and online presence research, social media channels are selected on which the company and personal employee brands (so-called ‘thought leadership’) are built, both with organic and paid content. In most B2B contexts, the channel of focus will be LinkedIn. However, Facebook, Instagram, and YouTube are very successful channels to use for retargeting purposes.

(18) Habilidades en Redes Sociales

Generación de leads B2B

Marketing B2B

Anuncios en YouTube

Publicidad en linkedin

Estrategia en linkedin

Consultoría de Redes Sociales

Video producción para Redes Sociales

Publicidad B2B

Marca B2B

Redes sociales B2B

(14) proyectos en Redes Sociales

How Goodlord built a LinkedIn growth engine - Redes Sociales

Reducing Logitech's CPL with 70% on the B2B market - Redes Sociales

178% Increase in Total Deal Value with Demand Gen - Redes Sociales

233 New Conversations via Demand Generation Plan - Redes Sociales

(2) Reseñas en Redes Sociales

Sammie Perkins

Angela Hordijk

(4) Clientes en Redes Sociales

GoodlordPropiedad inmobiliaria | national

LogitechHardware de tecnología y equipo | national

Sustainable Capital GroupBanca y finanzas | national

ReworcSoftware y servicios informáticos | national

Más información sobre Redes Sociales

Equipo

74 miembros en el equipo de Dapper - the demand agency

HistoriaDapper – The Demand Agency is een team van 70 B2B-marketeers uit meer dan 20 landen, met kantoren in Rotterdam en Lissabon. De kernwaarden Pioneering, Peak Performance en Play bepalen hoe het team werkt. Zo maakt Dapper sinds 2019 B2B-marketing die opvalt en nieuwe klanten oplevert.

Premios

Dapper - the demand agency fue galardonado 6 veces

B2B Agency of the Year Europe2025-04-01European Agency Awards 2025

Member of Meta Business Partner 20222022-06-01Online Advertising

Member of Facebook Business Partner 20212021-05-31Online Advertising

Google Partner 20222022-05-31Online Advertising

Reseñas

12 reseñas de Dapper - the demand agency

5/5

(12 reseñas)

Resumen de la revisión

Generado por IA

Generación efectiva de leads
Estrategias de marketing digital innovadoras
Enfoque en experimentación y optimización
Producción de contenido profesional (video, blogs, anuncios)
Comunicación y soporte colaborativo

Generación de Leads Exitosa

Varios clientes destacan un aumento significativo en la cantidad y calidad de leads gracias a las campañas y estrategias implementadas por Dapper.

Innovación y Experimentación

La agencia es reconocida por su enfoque en pruebas rápidas, ideas creativas y optimización constante para encontrar las mejores soluciones de marketing.

Contenido Profesional y Creativo

Dapper sobresale en la creación de contenido profesional, especialmente en video y anuncios, lo que contribuye a la profesionalización y visibilidad de sus clientes.

Sjoerd KlaverMarketing Manager en DDBM

Servicio: Estrategia digital
Sector: Software y servicios informáticos
Equipo: 11 - 50

Sjoerd Klaver recomienda esta agencia

¿Cuál era el objetivo de la colaboración?

The agency helped us set up multiple campaigns in Google Ads and Linkedin Ads

¿Qué es lo que más has disfrutado durante la colaboración?

I really like their structured way of working. A solid onboarding period where we research and determine our direction. And biweekly sprints to keep everyone up to date on progress.

¿Hay algo en lo que podrían mejorar?

They are pushing us to be better but id like them to push us even more.

5/5

Presupuesto
Calidad
Entrega en plazo
Colaboración

George BorstBusiness Development Lead en FOCUS-ON

Servicio: Growth Marketing
Sector: Productos industriales y servicios
Equipo: 11 - 50

FOCUS-ON is a company dedicated to revolutionizing the process industry with an advanced product. Founded by two major players in manufacturing, we strive to discover innovative methods to promote a disruptive solution. My responsibility is to effectively manage the channels and create content in collaboration with our team, ensuring alignment with the strategy developed by my colleague and me. Additionally, a key objective is to demonstrate to our shareholders that we are continuously finding new avenues for growth through novel promotional techniques. We were looking for an agency that could help us reach our goal of achieving 80 leads and 12 orders. I have been following Dapper for a year already and agree with their way of working. I'm a firm believer that video is the next step for B2B marketing and that demand generation is needed for new products. We have to create awareness about the current problems in the industry which can be solved with our product. Before Dapper, we had already been building on this pillar. With Dapper, we have more power to professionalize this way of working, and we are starting to achieve the professionalism we are looking for. Dapper helped us set up online growth channels, such as optimizing Google AdWords, but also with website optimization, YouTube optimization, and, of course, starting active promotion on LinkedIn. In addition to this, we started creating content together, ranging from carousels and blogs to simple posts. However, the main goal was to produce and maintain a strong presence with video content. So far, we have seen an improved website, very professional videos, blogs, and other kind of content. We also already achieved to get around 12-14 leads and ongoing project discussions.

5/5

Machiel KunstFounder en Bluebird

Servicio: Growth Marketing
Sector: Recursos humanos
Equipo: 11 - 50

We were looking for a partner who could help us with our marketing and increase the number of inbound leads. Dapper seemed a great cultural fit. Tycho seemed knowledgeable and trustworthy (several people in the company know him personally) and Dapper was visible on LinkedIn & YouTube. They were basically doing what I wanted to do. Dapper helped us with Google & LinkedIn advertising, LinkedIn organic thought leadership posting, SEO, and video production. In general, this helped us to gather more inbound leads. We went from 1 to 5 inbound leads per month approximately.

5/5

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Contacto

Datos de contacto de Dapper - the demand agency

Detalles

https://www.dapper.agency/

Sede centralStationsplein 45 E1.184, 3013 AK Rotterdam, Netherlands
Av. Duque de Loulé 12, 1050-093 Lisboa, Portugal